Description
Influencer Marketing Market Analysis
Market Overview
The worldwide Influencer Marketing market is supposed to arrive at USD 91,029.6 million by 2030, developing with a CAGR pace of 26.7% during the estimated period. Influencer marketing is a kind of virtual entertainment marketing that depends on endorsements and items specified by influencers or individuals with a huge social understanding who are believed to be specialists in their field. Influencer marketing works since social influencers’ supporters have an elevated degree of confidence in them, and their recommendations go about as friendly evidence to your brand’s likely clients.
Influencer marketing is now gigantic, and it will keep on developing. New virtual entertainment stages, content sorts, and ways for organizations to speak with potential clients arise consistently. The best influencers stay aware of the most recent trends so they can furnish organizations with the devices they need to succeed. Since the web-based entertainment climate is continuously advancing, influencers should exploit the most recent influencer marketing trends quickly to lay out their power and skill, making them more interesting to organizations. Developing computerized sharp purchasers, expanding utilization of promotion hindering programming, and influencers becoming basic to subsidiary projects are a few main considerations driving the market development of the influencer marketing market. Notwithstanding, the absence of an extensive stage, a rising number of phony records and devotees, and estimating the effect of influencer marketing on a business are the major controlling variables for the market.
Market Segmentation
The Influencer Marketing Market is divided considering component, organization size, end-user, and region.
By Component, the global market has been sectioned into Arrangement/Stage and Administrations
By Organization Size, the market is divided into Little and Medium Undertaking (SME) and Huge Endeavor.
In view of End-User, the market is sectioned into Style, Extravagance and Beauty care products, Retail and Web based business, Shopper Merchandise, Promoting and Public Connection, Food and Refreshments, Travel and The travel industry, Car, and Others.
Regional Analysis
North America represented the biggest market share, with a market worth of USD 4,213.3 Million out of 2021; enrolling a CAGR of 23.8% during the figure period is normal. Europe was the second-biggest market in 2020, esteemed at USD 2,942.6 Million; it is projected to enroll CAGR of 27.0%. North America overwhelms the Influencer Marketing market. North America has been additionally sectioned into the US, Canada, and Mexico. North America represents one of the biggest market partakes in the influencer marketing market because of the presence of central participants such Juliusworks Inc., Launchmetrics, Traackr, Izea Overall Inc., Remainder Technology Inc., Upfluence, Mavrck, Klear, Try, Lumanu Inc., The Compelling Organization Inc.
In Europe, miniature influencers have a more significant level of commitment with their devotees than huge influencers. Brands are putting additional time and cash in making further, longer-enduring associations with the influencers they decide to work with. This procedure increments trust between the influencer and their crowd, as well as between the organization and the influencer, bringing about a better yield on speculation.
Major Players
The key market players include Scrunch, Aspire, Social Beat Digital Marketing LLP, Hypr Brands, Onalytica, Launchmetrics, Izea Worldwide Inc, Traackr, Quotient Technology Inc., Mavrck, Klear, Upfluence, Lumanu Inc., Buzzoole, and The Influential Network, Inc.
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 15
2 MARKET INTRODUCTION 17
2.1 DEFINITION 17
2.2 SCOPE OF THE STUDY 17
2.3 RESEARCH OBJECTIVE 17
2.4 MARKET STRUCTURE 17
3 RESEARCH METHODOLOGY 18
4 MARKET DYNAMICS 25
4.1 INTRODUCTION 25
4.2 DRIVERS 26
4.2.1 DIGITAL-SAVVY CONSUMERS 26
4.2.2 INCREASING USE OF AD BLOCKING SOFTWARE 27
4.2.3 INFLUENCERS BECOMING CRITICAL TO AFFILIATE PROGRAMS 28
4.3 RESTRAINTS 29
4.3.1 LACK OF COMPREHENSIVE PLATFORM 29
4.4 OPPORTUNITY 30
4.4.1 OPPORTUNITY FOR BRANDS TO STRENGTHEN THEIR BRAND IMAGE 30
4.4.2 RISE OF NANO AND MICRO-INFLUENCERS 31
4.4.3 INFLUENCER LED SOCIAL COMMERCE 32
4.5 CHALLENGES 33
4.5.1 INCREASE IN THE NUMBER OF FAKE ACCOUNTS AND FOLLOWERS 33
4.5.2 MEASURING THE IMPACT OF INFLUENCER MARKETING 33
4.6 IMPACT OF COVID-19 ON THE INFLUENCER MARKETING MARKET 34
4.6.1 IMPACT ON MARKETING AND ADVERTISING STRATEGIES 34
4.6.2 IMPACT ON INFLUENCERS AMIDST THE PANDEMIC 35
4.6.3 IMPACT ON OVERALL INFLUENCER MARKETING MARKET 36
5 MARKET FACTOR ANALYSIS 38
5.1 VALUE CHAIN ANALYSIS 38
5.1.1 PLATFORM DESIGNERS & DEVELOPERS 38
5.1.2 SYSTEM INTEGRATORS 38
5.1.3 END USERS 38
5.2 PORTER’S FIVE FORCES MODEL 39
5.2.1 THREAT OF NEW ENTRANTS 39
5.2.2 BARGAINING POWER OF SUPPLIERS 39
5.2.3 THREAT OF SUBSTITUTES 40
5.2.4 BARGAINING POWER OF BUYERS 40
5.2.5 INTENSITY OF RIVALRY 40
6 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT 41
6.1 INTRODUCTION 41
6.2 SOLUTION/PLATFORM 42
6.3 SERVICES 42
6.3.1 PROFESSIONAL SERVICES 43
6.3.2 MANAGED SERVICES 43
7 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE 44
7.1 INTRODUCTION 44
7.2 SME 45
7.3 LARGE ENTERPRISE 45
8 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER 46
8.1 INTRODUCTION 46
8.2 FASHION, LUXURY & COSMETICS 47
8.3 RETAIL & E-COMMERCE 47
8.4 CONSUMER GOODS 47
8.5 ADVERTISING & PUBLIC RELATION 48
8.6 FOOD & BEVERAGES 48
8.7 TRAVEL & TOURISM 48
8.8 AUTOMOBILE 49
8.9 OTHERS 49
9 GLOBAL INFLUENCER MARKETING MARKET, BY REGION 50
9.1 INTRODUCTION 50
9.2 NORTH AMERICA 52
9.2.1 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52
9.2.2 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53
9.2.3 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53
9.2.4 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54
9.2.5 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54
9.2.6 US 55
9.2.6.1 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55
9.2.6.2 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56
9.2.6.3 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56
9.2.6.4 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56
9.2.7 CANADA 57
9.2.7.1 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57
9.2.7.2 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57
9.2.7.3 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57
9.2.7.4 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58
9.2.8 MEXICO 58
9.2.8.1 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58
9.2.8.2 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58
9.2.8.3 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59
9.2.8.4 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59
9.3 EUROPE 60
9.3.1 EUROPE 60
9.3.2 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60
9.3.3 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61
9.3.4 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61
9.3.5 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62
9.3.6 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62
9.3.7 UK 63
9.3.7.1 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63
9.3.7.2 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63
9.3.7.3 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64
9.3.7.4 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64
9.3.8 GERMANY 64
9.3.8.1 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64
9.3.8.2 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65
9.3.8.3 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65
9.3.8.4 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65
9.3.9 FRANCE 66
9.3.9.1 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66
9.3.9.2 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66
9.3.9.3 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66
9.3.9.4 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67
9.3.10 REST OF EUROPE 67
9.3.10.1 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67
9.3.10.2 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67
9.3.10.3 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68
9.3.10.4 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68
9.4 ASIA-PACIFIC 69
9.4.1 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69
9.4.2 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70
9.4.3 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70
9.4.4 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71
9.4.5 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71
9.4.6 CHINA 72
9.4.6.1 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72
9.4.6.2 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72
9.4.6.3 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73
9.4.6.4 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73
9.4.7 INDIA 73
9.4.7.1 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73
9.4.7.2 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74
9.4.7.3 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74
9.4.7.4 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74
9.4.8 JAPAN 75
9.4.8.1 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75
9.4.8.2 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75
9.4.8.3 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75
9.4.8.4 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76
9.4.9 REST OF ASIA-PACIFIC 76
9.4.9.1 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76
9.4.9.2 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76
9.4.9.3 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77
9.4.9.4 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77
9.5 MIDDLE EAST & AFRICA 78
9.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78
9.5.2 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79
9.5.3 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79
9.5.4 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80
9.6 SOUTH AMERICA 81
9.6.1 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81
9.6.2 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81
9.6.3 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82
9.6.4 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82
10 COMPETITIVE LANDSCAPE 84
10.1 COMPETITIVE BENCHMARKING 85
10.2 RECENT DEVELOPMENTS 86
10.2.1 PARTNERSHIPS/COLLABORATIONS 86
10.2.2 ACQUISITIONS/MERGERS 86
10.2.3 PRODUCT LAUNCHES/DEVELOPMENTS 87
10.3 LIST OF MAJOR AGENCIES 88
10.4 INTERACTION BETWEEN INFLUENCER & MARKETING AGENCY 90
10.4.1 INFLUENCER MARKETING AGENCY 90
10.4.2 TYPES OF MARKETING AGENCIES 90
10.4.3 WHY ARE AGENCIES PREFERRED? 92
10.5 INFLUENCER MARKETING VS ADVERTISEMENT MARKETING 92
10.5.1 INFLUENCER MARKETING 93
10.5.2 ADVERTISEMENT MARKETING 93
10.5.3 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94
10.5.4 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95
10.5.5 CONCLUSION 95
11 COMPANY PROFILE 96
11.1 BUZZOOLE 96
11.1.1 COMPANY OVERVIEW 96
11.1.2 FINANCIAL OVERVIEW 96
11.1.3 PRODUCTS OFFERED 96
11.1.4 KEY DEVELOPMENTS 96
11.2 SCRUNCH 97
11.2.1 COMPANY OVERVIEW 97
11.2.2 FINANCIAL OVERVIEW 97
11.2.3 PRODUCTS OFFERED 97
11.2.4 KEY DEVELOPMENTS 97
11.3 SOCIAL BEAT DIGITAL MARKETING LLP 98
11.3.1 COMPANY OVERVIEW 98
11.3.2 FINANCIAL OVERVIEW 98
11.3.3 PRODUCTS OFFERED 98
11.3.4 KEY DEVELOPMENTS 98
11.4 ONALYTICA 99
11.4.1 COMPANY OVERVIEW 99
11.4.2 FINANCIAL OVERVIEW 99
11.4.3 PRODUCTS OFFERED 99
11.4.4 KEY DEVELOPMENTS 99
11.5 HYPR BRANDS (JULIUSWORKS, INC.) 100
11.5.1 COMPANY OVERVIEW 100
11.5.2 FINANCIAL OVERVIEW 100
11.5.3 PRODUCTS OFFERED 100
11.5.4 KEY DEVELOPMENTS 100
11.5.5 KEY STRATEGIES 100
11.6 LAUNCHMETRICS 101
11.6.1 COMPANY OVERVIEW 101
11.6.2 FINANCIAL OVERVIEW 101
11.6.3 PRODUCTS OFFERED 101
11.6.4 KEY DEVELOPMENTS 101
11.6.5 KEY STRATEGIES 101
11.7 TRAACKR 102
11.7.1 COMPANY OVERVIEW 102
11.7.2 FINANCIAL OVERVIEW 102
11.7.3 PRODUCTS OFFERED 102
11.7.4 KEY DEVELOPMENTS 103
11.7.5 KEY STRATEGIES 103
11.8 IZEA WORLDWIDE INC. 104
11.8.1 COMPANY OVERVIEW 104
11.8.2 FINANCIAL OVERVIEW 104
11.8.3 PRODUCTS OFFERED 105
11.8.4 KEY DEVELOPMENTS 105
11.8.5 SWOT ANALYSIS 105
11.8.6 KEY STRATEGIES 105
11.9 QUOTIENT TECHNOLOGY INC. 106
11.9.1 COMPANY OVERVIEW 106
11.9.2 FINANCIAL OVERVIEW 106
11.9.3 PRODUCTS OFFERED 106
11.9.4 KEY DEVELOPMENTS 107
11.9.5 SWOT ANALYSIS 107
11.9.6 KEY STRATEGIES 107
11.10 UPFLUENCE 108
11.10.1 COMPANY OVERVIEW 108
11.10.2 FINANCIAL OVERVIEW 108
11.10.3 PRODUCTS OFFERED 108
11.10.4 KEY DEVELOPMENTS 109
11.10.5 SWOT ANALYSIS 110
11.10.6 KEY STRATEGIES 110
11.11 MAVRCK 111
11.11.1 COMPANY OVERVIEW 111
11.11.2 FINANCIAL OVERVIEW 111
11.11.3 PRODUCTS OFFERED 111
11.11.4 KEY DEVELOPMENTS 113
11.11.5 SWOT ANALYSIS 113
11.11.6 KEY STRATEGIES 113
11.12 KLEAR 114
11.12.1 COMPANY OVERVIEW 114
11.12.2 FINANCIAL OVERVIEW 114
11.12.3 PRODUCTS OFFERED 114
11.12.4 KEY DEVELOPMENTS 114
11.13 ASPIRE 115
11.13.1 COMPANY OVERVIEW 115
11.13.2 FINANCIAL OVERVIEW 115
11.13.3 PRODUCTS OFFERED 115
11.13.4 KEY DEVELOPMENTS 115
11.13.5 KEY STRATEGIES 115
11.14 LUMANU INC. 116
11.14.1 COMPANY OVERVIEW 116
11.14.2 FINANCIAL OVERVIEW 116
11.14.3 PRODUCTS OFFERED 116
11.14.4 KEY DEVELOPMENTS 116
11.15 THE INFLUENTIAL NETWORK, INC. (INFLUENTIAL) 117
11.15.1 COMPANY OVERVIEW 117
11.15.2 FINANCIAL OVERVIEW 117
11.15.3 PRODUCTS OFFERED 117
11.15.4 KEY DEVELOPMENTS 118
11.15.5 KEY STRATEGIES 118
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