Europe Manuka Honey Market Research Report Forecast to 2028

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The Europe manuka honey market has witnessed substantial growth over the last few years and is projected to reach USD 218,398.1 thousand by the end of 2028, registering a CAGR of 9.43% during the forecast period, 2021–2028.

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Europe Manuka Honey Market Research Report Forecast to 2028

Market Overview
The Europe manuka honey market has witnessed substantial growth over the last few years and is projected to reach USD 218,398.1 thousand by the end of 2028, registering a CAGR of 9.43% during the forecast period, 2021–2028.

Few significant reasons for the growth of the Europe manuka honey market are the health benefits associated with manuka honey, consumer preference for healthy sweeteners, and advancements in honey harvesting technology.

Moreover, rising consumer preference for organic products has provided the market players an opportunity to flourish in the Europe manuka honey market. However, the rising gap between demand and supply of honey in Europe and honey laundering are expected to hinder the market growth in the years to come.

The Europe manuka honey market is expected to register a notable growth rate during the forecast period. Health benefits associated with manuka honey are majorly driving the growth of the market. Growing preference for healthy sweeteners among consumers is further supporting the market growth.

Also, advancements in honey production technology boost market growth. Moreover, rising consumer preference for organic products is expected to create new opportunities for the vendors active in the Europe manuka honey market. However, the growing gap between demand & supply of honey in the Europe market is restricting the growth of the manuka honey market.

Also, honey laundering practices impose a challenging situation for the market.

Market Segmentation
Based on category, the Europe manuka honey market has been segmented into conventional and organic. The conventional segment accounted for aa larger market share of 84.21% in 2020 and is likely to register a CAGR of 9.34% during the forecast period, while the organic segment is likely to register aa higher CAGR of 9.88% during the review period.

Based on distribution channel, the Europe manuka honey market has been segmented into store-based and non-store-based. The store-based segment is further classified as supermarkets & hypermarkets, convenience stores, and others.

The store-based segment accounted for a larger market share of 76.46% in 2020 and is likely to register a CAGR of 9.36% during the forecast period, while the non-store-based segment is likely to register a higher CAGR of 9.64% during the review period.

Regional Analysis
Geographically, Europe manuka honey market has been segmented into UK, Germany, France, Italy, Spain, and Rest of Europe.
The UK accounted for the largest market share of 48.11% in 2020, with a market value of USD 51,237.6 thousand; the market is expected to register a CAGR of 9.32%. Germany was the second-largest market in 2020, valued at USD 24,799.4 thousand; it is projected to exhibit the highest CAGR of 9.74% during the forecast period.

Major Players
The key players operating in the Europe manuka honey market include Comvita Limited (New Zealand), Valeo Foods (Ireland), Wilkin & Sons Ltd (UK), Steens Honey (New Zealand), Hilltop Honey Ltd (UK), Manuka Health New Zealand (New Zealand), Manuka Doctor (New Zealand), Wildcape Manuka Honey (New Zealand), The London Honey Company (UK), and New Zealand Honey Co. (New Zealand).

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS
1.1.1 EUROPE MANUKA HONEY MARKET, BY GRADE
1.1.2 EUROPE MANUKA HONEY MARKET, BY CATEGORY
1.1.3 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL
2 MARKET INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS & LIMITATIONS
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION
5.2 DRIVERS
5.2.1 HEALTH BENEFITS ASSOCIATED WITH MANUKA HONEY
5.2.2 CONSUMER PREFERENCE FOR HEALTHY SWEETENER
5.2.3 ADVANCEMENTS IN HONEY HARVESTING TECHNOLOGY
5.2.4 DRIVERS IMPACT ANALYSIS
5.3 RESTRAINT
5.3.1 RISING GAP BETWEEN DEMAND AND SUPPLY OF HONEY IN EUROPE
5.3.2 RESTRAINTS IMPACT ANALYSIS
5.4 OPPORTUNITY
5.4.1 RISING CONSUMER PREFERENCE FOR ORGANIC HONEY
5.5 CHALLENGE
5.5.1 HONEY LAUNDERING
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS
6.1.1 HONEY HARVESTING
6.1.2 PROCESSING
6.1.3 PACKAGING
6.2 SUPPLY CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES MODEL
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 BARGAINING POWER OF SUPPLIERS
6.3.3 THREAT OF SUBSTITUTES
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF RIVALRY
6.4 IMPACT OF THE COVID-19 OUTBREAK ON EUROPE MANUKA HONEY MARKET
6.4.1 OVERVIEW
6.4.2 IMPACT ON SUPPLY CHAIN
6.4.3 IMPACT ON CONSUMER BUYING BEHAVIOR
6.4.4 IMPACT ON PRICE
6.4.5 IMPACT ON RETAIL SALES (STORE-BASED VS. NON-STORE-BASED)
7 EUROPE MANUKA HONEY MARKET, BY GRADE
7.1 OVERVIEW
7.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY GRADE, 2019–2028
7.2 MGO 83
7.2.1 MGO 83: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.3 MGO 100
7.3.1 MGO 100: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.4 MGO 250
7.4.1 MGO 250: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.5 MGO 263
7.5.1 MGO 263: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.6 MGO 400
7.6.1 MGO 400: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.7 MGO 514
7.7.1 MGO 514: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.8 MGO 550
7.8.1 MGO 550: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.9 OTHERS
7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8 EUROPE MANUKA HONEY MARKET, BY CATEGORY
8.1 OVERVIEW
8.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019–2028
8.2 CONVENTIONAL
8.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8.3 ORGANIC
8.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
9 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW
9.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028
9.2 STORE-BASED
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
9.3 NON-STORE-BASED
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
10 EUROPE MANUKA HONEY MARKET, BY COUNTRY
10.1 OVERVIEW
10.2 UK
10.3 GERMANY
10.4 FRANCE
10.5 ITALY
10.6 SPAIN
10.7 REST OF EUROPE
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.1.1 MARKET STRATEGY ANALYSIS
11.2 COMPETITIVE BENCHMARKING
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES
11.3.1 EXPANSION
12 COMPANY PROFILES
12.1 COMVITA LIMITED
12.1.1 COMPANY OVERVIEW
12.1.2 FINANCIAL OVERVIEW
12.1.3 PRODUCTS OFFERED
12.1.4 KEY DEVELOPMENTS
12.1.5 SWOT ANALYSIS
12.1.6 KEY STRATEGIES
12.2 VALEO FOODS
12.2.1 COMPANY OVERVIEW
12.2.2 FINANCIAL OVERVIEW
12.2.3 PRODUCTS OFFERED
12.2.4 KEY DEVELOPMENTS
12.2.5 SWOT ANALYSIS
12.2.6 KEY STRATEGIES
12.3 WILKIN & SONS LTD
12.3.1 COMPANY OVERVIEW
12.3.2 FINANCIAL OVERVIEW
12.3.3 PRODUCTS OFFERED
12.3.4 KEY DEVELOPMENTS
12.3.5 KEY STRATEGIES
12.4 STEENS HONEY
12.4.1 COMPANY OVERVIEW
12.4.2 FINANCIAL OVERVIEW
12.4.3 PRODUCTS OFFERED
12.4.4 KEY DEVELOPMENTS
12.4.5 SWOT ANALYSIS
12.4.6 KEY STRATEGIES
12.5 HILLTOP HONEY LTD
12.5.1 COMPANY OVERVIEW
12.5.2 FINANCIAL OVERVIEW
12.5.3 PRODUCTS OFFERED
12.5.4 KEY DEVELOPMENTS
12.5.5 KEY STRATEGIES
12.6 MANUKA HEALTH NEW ZEALAND
12.6.1 COMPANY OVERVIEW
12.6.2 FINANCIAL OVERVIEW
12.6.3 PRODUCTS OFFERED
12.6.4 KEY DEVELOPMENTS
12.6.5 SWOT ANALYSIS
12.6.6 KEY STRATEGIES
12.7 MANUKA DOCTOR
12.7.1 COMPANY OVERVIEW
12.7.2 FINANCIAL OVERVIEW
12.7.3 PRODUCTS OFFERED
12.7.4 KEY DEVELOPMENTS
12.7.5 SWOT ANALYSIS
12.7.6 KEY STRATEGIES
12.8 WILDCAPE MANUKA HONEY
12.8.1 COMPANY OVERVIEW
12.8.2 FINANCIAL OVERVIEW
12.8.3 PRODUCTS OFFERED
12.8.4 KEY DEVELOPMENTS
12.8.5 KEY STRATEGIES
12.9 LONDON HONEY CO.
12.9.1 COMPANY OVERVIEW
12.9.2 FINANCIAL OVERVIEW
12.9.3 PRODUCTS OFFERED
12.9.4 KEY DEVELOPMENTS
12.9.5 KEY STRATEGIES
12.10 NEW ZEALAND HONEY CO.
12.10.1 COMPANY OVERVIEW
12.10.2 FINANCIAL OVERVIEW
12.10.3 PRODUCTS OFFERED
12.10.4 KEY DEVELOPMENTS
12.10.5 KEY STRATEGIES
13 REFERENCES

Companies Mentioned

Comvita Limited (New Zealand), Valeo Foods (Ireland), Wilkin & Sons Ltd (UK), Steens Honey (New Zealand), Hilltop Honey Ltd (UK), Manuka Health New Zealand (New Zealand), Manuka Doctor (New Zealand), Wildcape Manuka Honey (New Zealand), The London Honey Company (UK), and New Zealand Honey Co. (New Zealand)

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