Food & Beverage

Analysis on Consumer Survey of Edible Vegetable Oil in China

Consumer satisfaction of edible oil industry is relatively stable, which indicates that quality and safety of edible oil industry are stable and satisfactory from the perspective of consumers. According to research datum, brand images and perception quality have large effects on consumer satisfaction whereas perception value has small effect on satisfaction. In 2016, edible oil industry consumer satisfaction basically keeps the same as the past years. “Safe and clean package” is the highest rated item by interviewees of edible oil while “cooking fumes” is the lowest one. 44% of interviewees…

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