Description
ASEAN Baby Stroller Industry
Baby strollers are maternity and baby products used for infants and young children’s daily outings, rest, and short-distance movement. They are mainly suitable for newborns to preschool children. Baby strollers can be mainly divided into newborn reclining strollers, regular sitting strollers, lightweight umbrella strollers, travel strollers, twin strollers, and high-view strollers.
In recent years, products that are lightweight, carry-on compatible, foldable with one hand, and suitable for urban commuting have increasingly captured the attention of young parents.
The baby stroller industry chain consists of upstream raw materials and production equipment, midstream baby stroller R&D and manufacturing, and downstream end-consumer products.
Established in 1967, ASEAN is the most influential regional cooperation organization in Southeast Asia. It has gradually developed from an initial political cooperation organization into an important regional economic platform covering multiple fields such as trade, investment, industry, science and technology, energy, finance and digital economy.
According to ASEAN statistics, the total population of ASEAN has surpassed 690 million as of 2025, with an aggregate economic output exceeding US$4.2 trillion, placing the bloc among the world’s leading economies.
In recent years, demand for baby strollers in the ASEAN market has continued to grow, driven primarily by the size of the infant and toddler population, the pace of urbanization, rising household disposable income, an increase in dual-income families, and shifts in how families travel.
The supply of baby strollers in ASEAN relies heavily on components and finished products from outside the region, especially wheel bearings, braking systems, folding mechanisms, special fabrics, and some high-end structural parts.
According to CRI’s estimates, the ASEAN baby stroller market is projected to reach US$ 260 million in 2026, with a CAGR of approximately 6.0% from 2026 to 2030, and is expected to reach approximately US$ 330 million by 2030.
CRI recommends that global baby stroller companies, international brands, distributors, OEM, private equity (PE) funds and venture capital (VC) firms conduct timely market research on the ASEAN region to prepare for their strategic entry into the ASEAN baby stroller market.
Key Contents
- Overview of the Baby Stroller Industry in ASEAN
- Economic and Policy Environment of Baby Stroller Industry in ASEAN
- Analysis of the Baby Stroller Industry in Major ASEAN Countries
- Market Size of Baby Stroller in ASEAN 2021–2025
- Analysis of the Key Baby Stroller Providers in ASEAN
- Key Drivers and Market Opportunities of Baby Stroller Industry in ASEAN
- What are the key drivers, challenges and opportunities for the ASEAN baby stroller industry during the forecast period of 2026–2030?
- Which companies are the major market players in the ASEAN baby stroller industry and what are their competitive advantages?
- What is the projected revenue for baby stroller market in ASEAN during the forecast period of 2026–2030?
- What strategies have major market players adopted to increase their market share within this industry?
- Which segment of the ASEAN baby stroller market is expected to dominate the market by 2030?
- What are the major headwinds facing the ASEAN baby stroller industry?
- How can foreign capital enter the baby stroller industry in ASEAN?
Table of Contents
1 Overview of ASEAN
1.1 Geography
1.2 Demographic Structure
1.3 Economic Situation
1.4 Minimum Wage Standards
2 Overview of Baby Stroller Industry
2.1 Definition and Classification of the Baby Stroller Industry
2.1.1 Industry Definition
2.1.2 Classification
2.2 Analysis of Baby Stroller Industry Chain
2.3 Policy Environment of Baby Stroller Industry in ASEAN
2.4 CRI’s Suggestions for Foreign-Invested Enterprises Investing in the ASEAN Baby Stroller Industry
3 Analysis of Supply and Demand in the ASEAN Baby Stroller Industry
3.1 Supply Analysis of the Baby Stroller Industry in ASEAN
3.1.1 Overview of Baby Stroller Manufacturing in ASEAN
3.1.2 Supply Structure of Baby Stroller Products in ASEAN
3.1.3 Factors Affecting Baby Stroller Supply in ASEAN
3.2 Demand Analysis of Baby Stroller Industry in ASEAN
3.2.1 Market Size of Baby Stroller in ASEAN
3.2.2 Analysis of Demand Structure for Baby Stroller
3.2.3 Analysis of Demand Drives for Baby Stroller
4 Import and Export of Baby Stroller in ASEAN
4.1 Import Overview of Baby Stroller in ASEAN
4.1.1 Import Value and Volume of Baby Stroller in ASEAN
4.1.2 Major Sources of Baby Stroller Imports in ASEAN
4.2 Export Overview of Baby Stroller in ASEAN
4.2.1 Export Value and Volume of Baby Stroller in ASEAN
4.2.2 Major Destinations for Baby Stroller Export in ASEAN
5 Analysis of the Baby Stroller Industry in Major ASEAN Countries
5.1 Singapore
5.1.1 Overview of the Baby Stroller Industry
5.1.2 Analysis of Baby Stroller Market Supply and Demand
5.2 Malaysia
5.2.1 Overview of the Baby Stroller Industry
5.2.2 Analysis of Baby Stroller Market Supply and Demand
5.3 Thailand
5.3.1 Overview of the Baby Stroller Industry
5.3.2 Analysis of Baby Stroller Market Supply and Demand
5.4 Indonesia
5.4.1 Overview of the Baby Stroller Industry
5.4.2 Analysis of Baby Stroller Market Supply and Demand
5.5 Vietnam
5.5.1 Overview of the Baby Stroller Industry
5.5.2 Analysis of Baby Stroller Market Supply and Demand
6 Analysis of the Key Baby Stroller Providers in ASEAN
6.1 Artsana Group
6.1.1 Company Overview
6.1.2 Operations Status
6.2 Philippine Baby Company
6.2.1 Company Overview
6.2.2 Operations Status
6.3 Dorel Industries
6.3.1 Company Overview
6.3.2 Operations Status
6.4 Joie Baby
6.4.1 Company Overview
6.4.2 Operations Status
6.5 Mothercare Malaysia
6.5.1 Company Overview
6.5.2 Operations Status
7 Outlook of Baby Stroller Industry in ASEAN 2026-2030
7.1 Analysis of Development Factors of Baby Stroller Industry in ASEAN
7.1.1 Drivers and Growth Opportunities of Baby Stroller Industry in ASEAN
7.1.2 Threats and Challenges Facing of Baby Stroller Industry in ASEAN
7.2 Forecast of Supply for Baby Stroller Industry in ASEAN
7.3 Forecast of Demand for Baby Stroller in ASEAN
7.4 Forecast of Imports and Exports for Baby Stroller in ASEAN
List of Some Charts
Chart Population Size and Growth Rate in ASEAN, 2021–2025
Chart Per Capita GDP and Growth Rate in ASEAN, 2021–2025
Chart Per Capita Income and Growth Rates of ASEAN Residents, 2021-2025
Chart Crude Birth Rate in ASEAN, 2021–2025
Chart Number of Newborn Babies in ASEAN, 2021-2025
Chart Level of Urbanization in ASEAN, 2021-2025
Chart Consumption Rate of Resident in ASEAN, 2021-2025
Chart Market Size of Baby Stroller in ASEAN, 2021-2025
Chart Market Size of Baby Stroller in Singapore, 2021-2025
Chart Market Size of Baby Stroller in Malaysia, 2021-2025
Chart Market Size of Baby Stroller in Thailand, 2021-2025
Chart Market Size of Baby Stroller in Indonesia, 2021-2025
Chart Market Size of Baby Stroller in Vietnam, 2021-2025
Chart Market Size of Baby Stroller in Philippines, 2021-2025
Chart Import Value of Baby Stroller in ASEAN, 2021–2025
Chart Export Value of Baby Stroller in ASEAN, 2021–2025
Chart Market Size Forecast of Baby Stroller in ASEAN, 2026–2030
Chart Import and Export Forecast of Baby Stroller in ASEAN, 2026–2030
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