Industry Analysis

Overview of China’s Toy Retailing Market

The one-child policy in the past played an important role in the fast development of the toy retail industry in China, as parents were willing to spend more money on their children. Even though the current market growth rate has slowed down due to the global economic downturn, the outlook for the toy retailing market in China is optimistic considering the higher disposable income per capita, more Chinese customers being willing to trade up to more expensive toys, in addition to the relaxed population control policy, with more potential end-users…

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