Consumer Goods & Services Food & Beverage Industry Analysis

Analysis on China’s Electronic Cigarette Market in 2018

In 2017, the global sales value of electronic cigarettes reached USD 12,054 million, increasing by 18.50% YOY; the global sales value of heat-not-burn electronic cigarettes reached USD 5,003 million, increasing by 135.60%. The U.S. and the U.K., the largest markets of electronic cigarettes, took up market shares of 39.28% and 14.40% respectively in 2017. The U.S. has been the world’s largest market of electronic cigarettes in recent years, with sales value reaching USD 4,734 million and electronic cigarette consumers accounting for nearly 30% of the national smokers in 2017. According…

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