Industry Analysis

China’s Online Literature Market Overview

Overview and Outlook of China’s Literature Market China’s literature market currently comprises three sectors: online literature, e-books, and physical books (of a literary nature). Online literature is defined as literary works originally created for general public interest and distributed over the Internet. E-books refer to digital versions of physical books of a literary nature. The key difference between online literature and e-books is that online literature works are originally created on and initially distributed through online literature platforms, typically in serial manner, while e-books are considered as one of the…

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