Industry Analysis

Overview of Jewellry Retail Market in China

Definition of Jewellery Jewellery is broadly defined as a form of personal adornment or collectibles with investment value, which primarily takes the form of rings, earrings, necklaces, pendants, bracelets, charms, brooches and other collectibles. Jewellery is generally categorised into gold jewellery, silver jewellery, gem-set jewellery and other jewellery. Jewellery’s value may appreciate depending on its material properties, patterns or meaningful symbols. In terms of sales revenue, the gold and silver jewellery markets each accounted for 61.0% (CNY 431.9 billion) and 6.9% (CNY48.9 billion), respectively, in China jewellery retail market in…

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