Food & Beverage

Analysis on Status Quo and Sales Channels of Milk Powder Market in China

Market size of infant milk powder was CNY 28.3 billion in 2009 and reached CNY 80 billion in 2015 at an annual growth rate of 19%. Sales volume of milk powder declined in 2016 for population born in 2015 decreased by 370,000 YOY. It is estimated that market size of milk powder will be CNY 86.4 billion, up by 8% YOY. Foreign-funded brands cover large market share, and the concentration rate grows. In recent years, many foreign-funded brands have entered in China, sales value of which far exceeds that of…

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