Food & Beverage

2017 Chinese Consumption Concept of Food and Beverage

Change of consumption concept: from ‘spending money unwillingly’ to ‘paying for convenience’ The soaring economy of China determines the huge gap between generations in terms of consumption concept. The influence of frugality is weakening, for the new generations prefer moderate or even excessive consumption as long as their economic conditions allow. Consumers are willing to pay for better quality, service and convenience. Change of consumption concept: from ‘advocating frugal life’ to ‘paying for high-quality life’. Change of concept: from ‘preferring oily food high in sugar and calorie, and believing being…

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