Global Smart Toys Market Outlook 2030: Industry Insights & Opportunity Evaluation, 2019-2030


Smart Toys Market : Segmented By Control Type (Wired and Wireless): By Distribution (Online Market, Retail/ Stationary Shops, and Specialty Toy Shops): By Type (Educational robots, Interactive Games, and Robots): By End Users (Pre-Schoolers, School Going and Toddlers) Global Analysis by Market size, share & trends for 2020-2021 and forecasts to 2031

SKU: FPG0696 Category: Tag:


Smart Toys Market

Smart Toys Market to surpass USD 41415.66 million by 2031 from USD 10803.17 million in 2021 at a CAGR of 14.38% within the coming years, i.e., 2021-31.

Report Attribute Details
Market size value in 2021 USD 10803.17 million
Revenue forecast in 2031 USD 41415.66 million
Growth Rate CAGR of 14.38% from 2021 to 2031
Base year for estimation 2021
Quantitative units Revenue in USD million and CAGR from 2021 to 2031
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered Control type, end-users, Distribution Channel, and Region
Region scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa (MEA)
Key companies profiled Lego Groups, Leapfrog Enterprises Inc, Sega Toys Co. Ltd, Pillar learning, Sony Corporation, Knex Industries Inc., Konami Corporation, Hasbro Inc, Jakks pacific Inc.

Product Overview
Smart Toys can be described as modern-day’s toys, which own artificial intelligence and contain a microprocessor, volatile or nonvolatile memory units, and input and output devices. These toys are generally confused with educational toys, which do not have artificial intelligence and are used mainly for the purpose of education.

For example, a rhyme narrating toy cannot be considered a smart toy, although it is combined with microprocessors. Smart toys are merged with speech recognition and speech synthesizers, which can be easily applied in a software and hardware. In addition, beams are being provided in many of the modern toys, which allow them to respond to their surroundings, thereby making them more accurate.

Market Highlights
The Smart Toys Market is predicted to project a notable CAGR of 14.38% in 2031.
Increased use of technology and awareness will fuel industry growth over the next ten years. Increased global technology spending is expected to drive demand over the forecast period.

In addition to industry growth, Smart Toys Market penetration is expected to rise above the forecast level. On the other hand, increasing Investment by the major players in new environmentally friendly techniques to produce Smart Toys will create more opportunities that will result in the growth of the Smart Toys Market over the forecast period.

Recent News and Development:
In 2020, January, PlayShifu, one of the leading reality toy companies, launched its newest products, which include Shifu Tacto, three new gaming kits for Shifu Plugo, and a whole new experience of its popular AR globe, Shifu Orboot, with two new planets to explore.

Smart Toys Market: Segments
Toddlers segment to grow with the highest CAGR during 2021-2031
Smart Toys Market is segmented by End Users into pre-Schoolers, School Going, and toddlers. Toddler segment reported for the major share owing to increase in influence of digital learning among kids is likely to have an optimistic impact on the market in the coming years. These components expected to lift the demand for toddlers segment. These components drive the increment of the Smart Toys Market that requires the use of Smart Toys for safety.

Smart Toys Market: Market Dynamics
Increase in Technology
Increase in the number of internet handlers additionally with the growing acceptance of numerous hand-held devices such as laptops, smartphones, and tablets together is driving the awareness and growth of smart toys market globally. It also helps students to study while playing and boost the growth of essential skills like creativity, imagination, problem-solving, and thinking outside the box.

Rising Disposable Income
The rising disposable incomes of consumers globally, especially in the developed countries, are pushing them to grip advanced smart home devices and technologies. Increase in disposable income among middle-class clusters and progressions in technology to grow innovative and interactive toys.

Apart from this, awareness towards the smart toys and availability of various toys for indoors and outdoors games and enlightening purposes fuel the market growth.

High Cost
High cost of Smart Toys Market acts as a restraint. Smart Toys are generally expensive which are not always affordable by middle-class families. Cost of internet and cost of product together make it a bit expensive.

Effects of COVID19 in the Smart Toys Market
The Covid-19 pandemic has resulted in lockdowns in various parts all over the world. The imposed lockdown has amplified work from home practices and also has shut down schools and other institutions as a safety measure. Therefore, disturbance in raw material supplies have hampered the market. The market will recover soon after the pandemic gets over.

Smart Toys Market: Key Players
Mattel Inc.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis

Lego Groups
Leapfrog Enterprises Inc
Sega Toys Co. Ltd
Pillar learning
Sony Corporation
Knex Industries Inc
Konami Corporation
Hasbro Inc
The Lego Groups
Jakks Pacific Inc.
Other prominent players

Smart Toys Market: Regions
Smart Toys Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East, and Africa. Europe dominates the Smart Toys Market. Certain factors such as growing smartphones penetration, internet penetration, and connected devices growth are majorly affecting smart device growth in the region. These factors will likely boost the market of Smart Toys Market in the forecast period.

Smart Toys Market is further segmented by region into:
North America Market Size, Share Trends, Opportunities, Y-o-Y Growth, CAGR-United States and Canada
Latin America Market Size, Share Trends, Opportunities, Y-o-Y Growth, CAGR-Mexico, Argentina, Brazil, and Rest of Latin America
Europe Market Size, Share Trends, Opportunities, Y-o-Y Growth, CAGR- United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
Asia Pacific Market Size, Share Trends, Opportunities, Y-o-Y Growth, CAGR-India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
Middle East and Africa Market Size, Share Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Smart Toys Market report also contains analysis on:
Smart Toys Market Segments:
By Control Type

By Distribution Channel
Online Market
Retail/ Stationary Shops
Specialty Toy Shops

By Type
School Going

Smart Toys Market Dynamics
Smart Toys Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies Involved in the Market
Value chain of the Market
Market Drivers and Restraints


Related Report: Baby Toys Market Overview 2028

Additional information


Geography Covered

Date Published




Table of Contents

1. Executive Summary
2. Smart Toys Market
2.1. Product Overview
2.2. Market Definition
2.3. Segmentation
2.4. Assumptions and Acronyms
3. Research Methodology
3.1. Research Objectives
3.2. Primary Research
3.3. Secondary Research
3.4. Forecast Model
3.5. Market Size Estimation
4. Average Pricing Analysis
5. Macro-Economic Indicators
6. Market Dynamics
6.1. Growth Drivers
6.2. Restraints
6.3. Opportunity
6.4. Trends
7. Correlation & Regression Analysis
7.1. Correlation Matrix
7.2. Regression Matrix
8. Recent Development, Policies & Regulatory Landscape
9. Risk Analysis
9.1. Demand Risk Analysis
9.2. Supply Risk Analysis
10. Smart Toys Market Analysis
10.1. Porters Five Forces
10.1.1. Threat of New Entrants
10.1.2. Bargaining Power of Suppliers
10.1.3. Threat of Substitutes
10.1.4. Rivalry
10.2. PEST Analysis
10.2.1. Political
10.2.2. Economic
10.2.3. Social
10.2.4. Technological
11. Smart Toys Market
11.1. Market Size & forecast, 2020A-2030F
11.1.1. By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
11.1.2. By Volume (Million Units) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12. Smart Toys Market: Market Segmentation
12.1. By Regions
12.1.1. North America:(U.S. and Canada), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.1.5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2. By Control Type: Market Share (2020-2030F)
12.2.1. Wired, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.2.2. Wireless, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3. By Distribution Channel Type: Market Share (2020-2030F)
12.3.1. Supermarket, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.3.2. Convenience store, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.4. By End Users
12.4.1. Pre-Schoolers, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.4.2. School Going, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12.4.3. Toddlers, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

13 Company Profile
13.1. Jakks Pacific Inc
13.1.1. Company Overview
13.1.2. Company Total Revenue (Financials)
13.1.3. Market Potential
13.1.4. Global Presence
13.1.5. Key Performance Indicators
13.1.6. SWOT Analysis
13.1.7. Product Launch
13.2. Leapfrog Enterprises Inc
13.3. Lego Groups
13.4. Sega Toys Co. Ltd
13.5. Pillar learning
13.6. Sony Corporation
13.7. Knex Industries Inc.
13.8. Konami Corporation
13.9. Hasbro Inc
13.10. Other Prominent Players
14 Consultant Recommendation
**The above given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.


There are no reviews yet.

Be the first to review “Global Smart Toys Market Outlook 2030: Industry Insights & Opportunity Evaluation, 2019-2030”