Global A2P Messaging Market Research Report— Forecast till 2026
According to this report, the Global A2P Messaging Market was it is anticipated to register a CAGR of 4.2% during the review period, 2020 to 2026. A2P is an application to person messaging system commonly used to communicate with the consumers such as sending banking notifications, critical alerts, SMS-based two-factor authentication, automatic booking confirmations, loyalty programs, and marketing notifications, etc.
The global A2P Market is expected to witness high growth during the research owing to the largest market value of USD 39,702.4 Million in 2019. The growth of the global market is attributed to the rising subscriber base and increasing adoption among enterprises. Many businesses are using this A2P messaging technique in various technical modes to communicate with consumers, inform users of online services, or deliver time-sensitive alerts. All these types of communications are handled with the help of software applications and not from an individual’s mobile phone. However, the high cost of infrastructure is expected to restrain the growth of this market during the forecast period.
Global A2P Messaging Market has been classified based on Service Type, Vertical.
Depending on the service type segment, the global A2P messaging market has been classified into transactional services, promotional services, and interactive services. The transactional services segment has been further segmented into unstructured supplementary service data (USSD), one-time password (OTP) interactive services, and two-factor authentications (2FA). The promotional services segment is again classified into Promotional Campaign Services, Pushed Content Services, Inquiry and Search Services
In terms of vertical type, the A2P messaging market has been classified into BFSI, media & entertainment, healthcare, education & research, retail and e-commerce, government, utilities & logistics, IT & telecommunications, and others.
The Global A2P Messaging Market has been classified into the Asia-Pacific, North America, Europe, the Middle East & Africa, and South America
Asia-Pacific dominates the global market owing to the biggest market largest market share in 2019 with a market value of 16,652.3 million and it is estimated to register the highest market share of 5.4% during the review period. The regional market has been spread across China, India, Japan, and the rest of Asia-Pacific. The current COVID-19 pandemic outbreak on the Asia-Pacific A2P messaging market has been impacted due to the lockdown situations in the region. China contributes to the largest market of the regional A2P market.
The North American A2P messaging market is spread across the US, Canada, and Mexico. The regional market is driven by the rising mobile internet subscriber base, growing digital advertising, increasing demand for advanced products, developing IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry sectors throughout the study period.
The prominent players of the global A2P messaging market are Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).
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