The dishwashing market in India is confined to hand dishwashing, and comprises of products such as bars, liquids, powders, and dishwashing additives. In the recent years, there has been a gradual shift from dishwashing powders and bars to dishwashing liquids. Some of the major brands in this market are Vim, Pril and Exo which have substantial revenue contribution to the industry.
Dishwashing Market in India – Key Growth Factors
Netscribes forecasts that the dishwashing industry in India has immense potential to grow over the coming years. Increasing focus on healthy lifestyles and growing emphasis on aesthetics, coupled with economic prosperity due to rising disposable income levels has stimulated the demand for new-age dishwashing detergents.
Globally, the dishwashing detergent market is projected to grow rapidly due to innovative packaging, increase in popularity of premium dishwashing detergents and introduction of eco-friendly products.
Dishwashing Market in India – Threats and Key Players
The forecasted growth may be hampered, mainly because of regional and domestic manufacturers entering the competition with low-priced dishwashing bars and dishwashing liquids.
A number of manufacturers are focusing on concentrated ingredients in dishwashing to support lofty marketing claims and push sales volume. Non-regulated, concentrated and harsh corrosive and alkaline ingredients can damage skin texture. This can weaken consumer confidence in branded dishwashing products and affect other players in the long run.
The market has majorly been dominated by organized players like Hindustan Unilever Ltd., Colgate-Palmolive (India) Ltd., Dabur India Ltd., and Jyothy Laboratories Ltd.
What’s covered in the report?
An overview of the Indian market for dishwashing with current and forecast values and overall growth figure over 2013 to 2020
Evaluation of the competitive landscape and comprehensive company profiles of major players
Analysis of market trends and current scenario
Major opportunity areas for the development of dishwashing market
Qualitative analysis of market drivers and challenges in the industry
Get a broad understanding of the dishwashing market in India and market dynamics
Understand the current market segmentation and future growth potential of the dishwashing market in India till 2020 and plan strategies to gain competitive advantage
Strategize marketing, penetration, expansion, and other business plans by understanding key factors influencing growth in the industry
Recognize your competitors’ business structures, strategies and prospects, and respond accordingly
Make more informed business decisions with the help of insightful recommendations provided to succeed in the dishwashing marketSlide 1: Executive Summary
Slide 2: Total Population (2010-2020), Population Density (2010 -2020)
Slide 3: Gender Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2020)
Slide 4: Total Fertility Rate (2005-10, 2010-15, 2015-20), Infant Mortality Rate (2005-10, 2010-15, 2015-20), Total Number of Births (2005-10, 2010-15, 2015-20), Total Number of Deaths (2005-10, 2010-15, 2015-20)
Slide 5: Total Literacy Rate (2001-2011), Rural Literacy Rate (2001-2011), Urban Literacy Rate (2001-2011)
Slide 6: GDP at Market Prices (2010-2014), Foreign Direct Investment (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2015)
Slide 7: Access to Safe Drinking Water by Indian Households (2001-2011), Exchange Rate (2010-2015)
Slide 8: Market Definition & Structure
Slide 9: Market Size & Growth Forecast (2013 -2020e), Current Market Scenario
Slide 10: Market Segmentation of Dishwashing Bars by Value and Volume (2013, 2014)
Slide 11: Market Segmentation of Dishwashing Liquids by Value and Volume (2013, 2014)
Slide 12: Player-wise Segmentation (2014)
Slide 13: Porter’s Five Forces Analysis
Slide 14: India’s Export of HS code 34022090 (Other preparations put up for retail sale) by Value and Volume (FY 2013 -FY 2016)
Slide 15: Country-wise Export Segmentation based on Value and Volume (FY 2015, FY 2016)
Slide 16: India’s Import of HS code 34022090 (Other preparations put up for retail sale) by Value and Volume (FY 2013 -FY 2016)
Slide 17: Country-wise Import Segmentation based on Value and Volume (FY 2015, FY 2016)
Slide 18: India’s Export of HS code 34029019 (Other Synthetic Detergents) by Value and Volume (FY 2013 -FY 2016)
Slide 19: Country-wise Export Segmentation based on Value and Volume (FY 2015, FY 2016)
Slide 20: India’s Import of HS code 34029019 (Other Synthetic Detergents) by Value and Volume (FY 2013 -FY 2016)
Slide 21: Country-wise Import Segmentation based on Value and Volume (FY 2015, FY 2016)
Slide 22: Key Market Opportunities
Slide 23: Drivers -Summary
Slide 24: Challenges -Summary
Slide 25: List of Major Players
Slide 26-41: Major Company Profiles
Slide 42: Latest Trends and Associated Developments in the Indian Dishwashing Industry
Slide 43-44: Research Methodology