Global Location Based Services Market Research Report — Forecast till 2025

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The global location based services market is expected to reach USD 91,025 Million during the review period at a CAGR of 23.1% by the end of 2027.

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Global Location Based Services Market Research Report — Forecast till 2025

Market Snapshot
The global location based services market is expected to reach USD 91,025 Million during the review period at a CAGR of 23.1% by the end of 2027. Location based services (LBS) were generally used for navigation but now are being used across all industry verticals and have a plethora of applications. However, in retail, LBS helps drive traffic to specific departments by presenting easy navigation to products, while in the healthcare sector, LBS technology has been favorably used to minimize revenue destruction owing to mislaid appointments in the hospitals.
At large venues and events, it helps in decreasing signage and operational costs due to its ability to offer cloud-based real-time mapping updates. In sporting events and stadiums, it enhances the experience with in-stadium wayfinding.
The global location based services market is anticipated to witness substantial market growth during the review period owing to many emerging players across the world. Additionally, the pandemic of Covid-19 is expected to limit the demand for LBS during the study period. Based on regions, the location based services market is divided into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
Market Segmentation
The location based services market has been categorized into component, location type, technology, vertical, and region.
By component type, the global location based services market is divided into software, services, and hardware. Based on the location type, the global market has been classified into an outdoor and indoor. In terms of technology type, the global location based services market has been classified into GPS/GNSS, Wi-Fi, BLE Beacons, and others.
Depending on vertical, the global location based services market is segregated into government, defense and public utilities, retail and e-commerce, banking, financial services, and insurance (BFSI), automotive, transportation and logistics, industrial manufacturing, healthcare and life sciences, media and entertainment, and others.
Regional Analysis
Geographically, the global location based services market has been categorized into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
North America is expected to lead the market for LBS during the review period. The regional market is driven by the increasing use of smartphones and high-speed cellular data plans. North America expected to register a 20.6% CAGR during the forecast period due to the rising adoption of smartphones, augmented reality, gaming, and fitness is expected to boost the market. North America is accounted for to contribute to the largest market share in 2018. The market of Asia-Pacific is anticipated to expand to register the highest CAGR of 26.3% during the study period, 2020 to 2026.
Major Players
The major players of the global location based services market are Microsoft Corporation (US), Oracle Corporation (US), TomTom International BV (Netherlands), Ericsson (Sweden), Qualcomm Inc. (US), NavInfo Co Ltd (China), IBM Corporation (US), Google Inc (US), Cisco Systems, Inc. (US), Rokk (UK), iSpace (US), Apple Inc. (US), Baidu, Inc. (China), Amazon.com Inc. (US), HERE Technologies (Netherlands), and Mapbox (Netherlands).
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.

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Table of Contents

TABLE OF CONTENT 1 EXECUTIVE SUMMARY 2 MARKET INTRODUCTION 2.1 DEFINITION 21 2.2 SCOPE OF THE STUDY 21 2.3 RESEARCH OBJECTIVE 21 2.4 MARKET STRUCTURE 22 3 RESEARCH METHODOLOGY 4 MARKET INSIGHTS 5 MARKET DYNAMICS 5.1 INTRODUCTION 32 5.2 DRIVERS 33 5.2.1 PROLIFERATION OF LOCATION BASED APPS AMONG CONSUMERS 33 5.2.2 RISE IN USE OF LOCATION BASED MOBILE ADVERTISING 33 5.2.3 DRIVER IMPACT ANALYSIS 33 5.3 RESTRAINTS 34 5.3.1 HIGH COST OF RTLS 34 5.3.2 RESTRAINT IMPACT ANALYSIS 34 5.4 OPPORTUNITY 34 5.4.1 INCREASING DEMAND FOR WEARABLE DEVICES 34 5.5 IMPACT OF COVID-19 35 5.5.1 DECREASING DEMAND FROM RETAIL AND E-COMMERCE AND ENTERTAINMENT AND MEDIA VERTICALS 35 5.5.2 DIP IN OVERALL MARKET Y-O-Y FOR 2020-2022 35 5.5.3 COST OF RTLS PRODUCTS EXPECTED TO INCREASE 35 6 MARKET FACTOR ANALYSIS 6.1 VALUE CHAIN ANALYSIS 36 6.1.1 COMPONENT MANUFACTURERS 36 6.1.2 OPERATING SYSTEM DEVELOPERS 36 6.1.3 DEVICE INTEGRATORS AND VENDORS 36 6.1.4 SERVICE AND CONTENT PROVIDERS 37 6.1.5 APPLICATIONS 37 6.1.6 USERS 37 6.2 PORTER’S FIVE FORCES MODEL 38 6.2.1 THREAT OF NEW ENTRANTS 39 6.2.2 BARGAINING POWER OF SUPPLIERS 39 6.2.3 THREAT OF SUBSTITUTES 39 6.2.4 BARGAINING POWER OF BUYERS 39 6.2.5 COMPETITIVE RIVALRY 39 7 GLOBAL LOCATION BASED SERVICES MARKET, BY COMPONENT 7.1 OVERVIEW 40 7.1.1 LOCATION BASED SERVICES MARKET, BY COMPONENT, 2018–2026 (USD MILLION) 41 7.1.2 GLOBAL LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 41 7.1.3 GLOBAL LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 42 7.2 HARDWARE 42 7.3 SOFTWARE 42 7.3.1 GEOCODING AND REVERSE GEOCODING 42 7.3.2 LOCATION AND PREDICTIVE ANALYTICS 42 7.3.3 REPORTING AND VISUALIZATION 42 7.3.4 DATABASE MANAGEMENT AND SPATIAL ETL 43 7.3.5 RISK ANALYTICS AND THREAT PREVENTION 43 7.4 SERVICES 43 7.4.1 MANAGED SERVICES 43 7.4.2 PROFESSIONAL SERVICES 43 8 GLOBAL LOCATION BASED SERVICES MARKET, BY LOCATION TYPE 8.1 OVERVIEW 44 8.1.1 GLOBAL LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 45 8.2 INDOOR 45 8.3 OUTDOOR 45 9 GLOBAL LOCATION BASED SERVICES MARKET, BY TECHNOLOGY 9.1 OVERVIEW 46 9.1.1 GLOBAL LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 47 9.2 BLUETOOTH LOW ENERGY (BLE) BEACONS 47 9.3 WI-FI 47 9.4 GPS/GNSS 47 9.5 OTHERS 48 10 GLOBAL LOCATION BASED SERVICES MARKET, BY VERTICAL 10.1 OVERVIEW 49 10.1.1 GLOBAL LOCATION BASED SERVICES MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 51 10.2 GOVERNMENT, DEFENSE, AND PUBLIC UTILITIES 51 10.3 RETAIL & E-COMMERCE 51 10.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 52 10.5 AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS 53 10.6 INDUSTRIAL MANUFACTURING 53 10.7 HEALTHCARE AND LIFE SCIENCES 53 10.8 MEDIA AND ENTERTAINMENT 53 10.9 OTHERS 53 11 GLOBAL LOCATION BASED SERVICES MARKET, BY REGION 11.1 OVERVIEW 55 11.2 NORTH AMERICA 57 11.2.1 NORTH AMERICA: LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2018–2026 (USD MILLION) 58 11.2.2 NORTH AMERICA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 59 11.2.3 NORTH AMERICA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026(USD MILLION) 59 11.2.4 NORTH AMERICA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026(USD MILLION) 60 11.2.5 NORTH AMERICA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026(USD MILLION) 60 11.2.6 NORTH AMERICA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 61 11.2.7 NORTH AMERICA: LOCATION BASED SERVICES MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 62 11.3 US 63 11.3.1 US: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 63 11.3.2 US: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 63 11.3.3 US: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 64 11.3.4 US: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 64 11.3.5 US: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 64 11.3.6 US: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 65 11.4 CANADA 66 11.4.1 CANADA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 66 11.4.2 CANADA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 66 11.4.3 CANADA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 67 11.4.4 CANADA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 67 11.4.5 CANADA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 67 11.4.6 CANADA: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 68 11.5 MEXICO 69 11.5.1 CANADA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 69 11.5.2 MEXICO: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 69 11.5.3 MEXICO: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 70 11.5.4 MEXICO: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 70 11.5.5 MEXICO: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 70 11.5.6 MEXICO: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 71 11.6 EUROPE 72 11.6.1 EUROPE: LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2018–2026 (USD MILLION) 73 11.6.2 EUROPE: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 74 11.6.3 EUROPE: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 74 11.6.4 EUROPE: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 75 11.6.5 EUROPE: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 75 11.6.6 EUROPE: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 76 11.6.7 EUROPE: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 77 11.7 UK 78 11.7.1 UK: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 78 11.7.2 UK: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 78 11.7.3 UK: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 79 11.7.4 UK: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 79 11.7.5 UK: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 79 11.7.6 UK: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 80 11.8 GERMANY 81 11.8.1 GERMANY: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 81 11.8.2 GERMANY: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 81 11.8.3 GERMANY: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 82 11.8.4 GERMANY: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 82 11.8.5 GERMANY: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 82 11.8.6 GERMANY: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 83 11.9 FRANCE 84 11.9.1 FRANCE: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 84 11.9.2 FRANCE: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 84 11.9.3 FRANCE: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 85 11.9.4 FRANCE: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 85 11.9.5 FRANCE: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 85 11.9.6 FRANCE: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 86 11.10 SPAIN 87 11.10.1 SPAIN: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 87 11.10.2 SPAIN: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 87 11.10.3 SPAIN: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 88 11.10.4 SPAIN: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 88 11.10.5 SPAIN: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 88 11.10.6 SPAIN: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 89 11.11 REST OF EUROPE 90 11.11.1 REST OF EUROPE: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 90 11.11.2 REST OF EUROPE: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 90 11.11.3 REST OF EUROPE: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 91 11.11.4 REST OF EUROPE: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 91 11.11.5 REST OF EUROPE: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 91 11.11.6 REST OF EUROPE: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 92 11.12 ASIA-PACIFIC 93 11.12.1 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2018–2026 (USD MILLION) 94 11.12.2 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 95 11.12.3 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 95 11.12.4 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 96 11.12.5 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 96 11.12.6 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 97 11.12.7 ASIA-PACIFIC: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 98 11.13 CHINA 99 11.13.1 CHINA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 99 11.13.2 CHINA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 99 11.13.3 CHINA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 100 11.13.4 CHINA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 100 11.13.5 CHINA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 100 11.13.6 CHINA: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 101 11.14 INDIA 102 11.14.1 INDIA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 102 11.14.2 INDIA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 102 11.14.3 INDIA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 103 11.14.4 INDIA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 103 11.14.5 INDIA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 103 11.14.6 INDIA: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 104 11.15 JAPAN 105 11.15.1 JAPAN: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 105 11.15.2 JAPAN: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 105 11.15.3 JAPAN: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 106 11.15.4 JAPAN: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 106 11.15.5 JAPAN: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 106 11.15.6 JAPAN: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 107 11.16 SOUTHEAST ASIA 108 11.16.1 SOUTHEAST ASIA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 108 11.16.2 SOUTHEAST ASIA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 108 11.16.3 SOUTHEAST ASIA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 109 11.16.4 SOUTHEAST ASIA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 109 11.16.5 SOUTHEAST ASIA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 109 11.16.6 SOUTHEAST ASIA: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 110 11.17 REST OF ASIA-PACIFIC 111 11.17.1 REST OF ASIA-PACIFIC: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 111 11.17.2 REST OF ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 111 11.17.3 REST OF ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 112 11.17.4 REST OF ASIA-PACIFIC LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 112 11.17.5 REST OF ASIA-PACIFIC: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 112 11.17.6 REST OF ASIA-PACIFIC: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 113 11.18 SOUTH AMERICA 114 11.18.1 SOUTH AMERICA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 114 11.18.2 SOUTH AMERICA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 115 11.18.3 SOUTH AMERICA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 115 11.18.4 SOUTH AMERICA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 116 11.18.5 SOUTH AMERICA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 117 11.18.6 SOUTH AMERICA: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 118 11.19 MIDDLE EAST AND AFRICA 119 11.19.1 MIDDLE EAST & AFRICA: LOCATION BASED SERVICES MARKET SHARE, BY COMPONENT, 2018–2026 (USD MILLION) 119 11.19.2 MIDDLE EAST & AFRICA: LOCATION BASED SERVICES MARKET, BY SOFTWARE, 2018–2026 (USD MILLION) 120 11.19.3 MIDDLE EAST & AFRICA: LOCATION BASED SERVICES MARKET, BY SERVICES, 2018–2026 (USD MILLION) 120 11.19.4 MIDDLE EAST & AFRICA: LOCATION BASED SERVICES MARKET, BY LOCATION TYPE, 2018–2026 (USD MILLION) 121 11.19.5 MIDDLE EAST & AFRICA: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY, 2018–2026 (USD MILLION) 122 11.19.6 MIDDLE EAST & AFRICA: LOCATION BASED SERVICES MARKET SHARE, BY VERTICAL, 2018–2026 (USD MILLION) 123 12 COMPETITIVE LANDSCAPE 12.1 INTRODUCTION 124 12.2 COMPETITIVE BENCHMARKING 125 12.3 MARKET SHARE ANALYSIS 126 12.4 KEY DEVELOPMENTS AND GROWTH STRATEGIES 127 12.4.1 NEW PRODUCT LAUNCH/PRODUCT ENHANCEMENT 127 12.5 KEY DEVELOPMENTS & GROWTH STRATEGIES 128 12.5.1 PARTNERSHIPS 128 13 COMPANY PROFILE 13.1 MICROSOFT CORPORATION 130 13.1.1 COMPANY OVERVIEW 130 13.1.2 FINANCIAL OVERVIEW 131 13.1.3 PRODUCTS /SOLUTIONS/SERVICES OFFERED 131 13.1.4 KEY DEVELOPMENTS 132 13.1.5 SWOT ANALYSIS 132 13.1.6 KEY STRATEGIES 132 13.2 ORACLE CORPORATION 133 13.2.1 COMPANY OVERVIEW 133 13.2.2 FINANCIAL OVERVIEW 134 13.2.3 PRODUCTS /SOLUTIONS/SERVICES OFFERED 134 13.2.4 KEY DEVELOPMENTS 135 13.2.5 SWOT ANALYSIS 135 13.2.6 KEY STRATEGIES 135 13.3 TOMTOM INTERNATIONAL BV 136 13.3.1 COMPANY OVERVIEW 136 13.3.2 FINANCIAL OVERVIEW 137 13.3.3 PRODUCTS /SOLUTIONS/SERVICES OFFERED 137 13.3.4 KEY DEVELOPMENTS 138 13.3.5 SWOT ANALYSIS 138 13.3.6 KEY STRATEGIES 138 13.4 ESRI 139 13.4.1 COMPANY OVERVIEW 139 13.4.2 FINANCIAL OVERVIEW 139 13.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 139 13.4.4 KEY DEVELOPMENTS 139 13.5 ERICSSON 140 13.5.1 COMPANY OVERVIEW 140 13.5.2 FINANCIAL OVERVIEW 141 13.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 141 13.5.4 KEY DEVELOPMENTS 141 13.5.5 SWOT ANALYSIS 142 13.5.6 KEY STRATEGIES 142 13.6 QUALCOMM INCORPORATED 143 13.6.1 COMPANY OVERVIEW 143 13.6.2 FINANCIAL OVERVIEW 143 13.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 144 13.6.4 KEY DEVELOPMENTS 144 13.6.5 SWOT ANALYSIS 145 13.6.6 KEY STRATEGIES 145 13.7 ROKK 146 13.7.1 COMPANY OVERVIEW 146 13.7.2 FINANCIAL OVERVIEW 146 13.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 146 13.7.4 KEY DEVELOPMENTS 146 13.8 ISPACE 147 13.8.1 COMPANY OVERVIEW 147 13.8.2 FINANCIAL OVERVIEW 147 13.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 147 13.8.4 KEY DEVELOPMENTS 147 13.9 APPLE INC. 148 13.9.1 COMPANY OVERVIEW 148 13.9.2 FINANCIAL OVERVIEW 148 13.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 149 13.9.4 KEY DEVELOPMENTS 149 13.9.5 SWOT ANALYSIS 150 13.9.6 KEY STRATEGIES 150 13.10 BAIDU, INC. 151 13.10.1 COMPANY OVERVIEW 151 13.10.2 FINANCIAL OVERVIEW 151 13.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 152 13.10.4 KEY DEVELOPMENTS 152 13.10.5 SWOT ANALYSIS 152 13.10.6 KEY STRATEGIES 152 13.11 NAVINFO CO., LTD. 153 13.11.1 COMPANY OVERVIEW 153 13.11.2 FINANCIAL OVERVIEW 154 13.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 154 13.11.4 KEY DEVELOPMENTS 155 13.11.5 SWOT ANALYSIS 155 13.11.6 KEY STRATEGIES 155 13.12 IBM CORPORATION 156 13.12.1 COMPANY OVERVIEW 156 13.12.2 FINANCIAL OVERVIEW 157 13.12.3 PRODUCTS/SERVICES/SOLUTIONS OFFERED 157 13.12.4 KEY DEVELOPMENTS 158 13.12.5 SWOT ANALYSIS 158 13.12.6 KEY STRATEGY 158 13.13 GOOGLE INC. 159 13.13.1 COMPANY OVERVIEW 159 13.13.2 FINANCIAL OVERVIEW 160 13.13.3 PRODUCTS/SERVICES/SOLUTIONS OFFERED 160 13.13.4 KEY DEVELOPMENTS 161 13.13.5 SWOT ANALYSIS 161 13.13.6 KEY STRATEGIES 162 13.14 CISCO SYSTEMS, INC 163 13.14.1 COMPANY OVERVIEW 163 13.14.2 FINANCIAL OVERVIEW 164 13.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 164 13.14.4 KEY DEVELOPMENTS 165 13.14.5 SWOT ANALYSIS 165 13.14.6 KEY STRATEGIES 165 13.15 AMAZON.COM, INC 166 13.15.1 COMPANY OVERVIEW 166 13.15.2 FINANCIAL OVERVIEW 167 13.15.3 PRODUCTS OFFERED 168 13.15.4 KEY DEVELOPMENTS 168 13.15.5 SWOT ANALYSIS 168 13.15.6 KEY STRATEGIES 168 13.16 HERE TECHNOLOGIES 169 13.16.1 COMPANY OVERVIEW 169 13.16.2 FINANCIAL OVERVIEW 169 13.16.3 PRODUCTS OFFERED 169 13.16.4 KEY DEVELOPMENTS 170 13.16.5 SWOT ANALYSIS 170 13.16.6 KEY STRATEGIES 171 13.17 MAPBOX 172 13.17.1 COMPANY OVERVIEW 172 13.17.2 FINANCIAL OVERVIEW 172 13.17.3 PRODUCTS OFFERED 172 13.17.4 KEY DEVELOPMENTS 173 13.17.5 SWOT ANALYSIS 173 13.17.6 KEY STRATEGIES 174