Global Media Monitoring Software Comprehensive Market Segments: By Deployment (Cloud-Based and On-Premises); By Offerings (Integrated platform and Standalone software); By End Users (Media and Entertainment, Retail and consumer goods, Financial services, IT and telecommunications and Others); By Organization size (Small & Medium enterprise and Large enterprise) and Region – Analysis of Market Size, Share & Trends for 2019 – 2030 and Forecasts to 2030
Media monitoring is a process of gathering data from all the concerned sources using a tool functionally designed to monitor and analyze content with specific keywords and topics related to any event or situation or reviews about a product or a brand or what is being said about an individual. Most ecommerce platforms use social media to communicate with the current and prospective consumers which helps them to get useful insights and use positive feedbacks in their marketing and negative feedbacks to rectify the errors in their business.
Global Media Monitoring Software Comprehensive market is expected to project a notable CAGR of XX.X% in 2030.
Global Media Monitoring Software Comprehensive market to surpass USD XXXX million by 2030 from USD XXXX million in 2020 at a CAGR of XX.X% throughout the forecast period, i.e. 2020-30.
Global Media Monitoring Software Comprehensive Market: Segments
Cloud-based segment to grow with the highest CAGR of XX.X% during 2020-30
Global Media Monitoring Software Comprehensive market is segmented by deployment into Cloud-based and On-Premises. Cloud-based segment held the largest market share of XX.X% in the year 2019.
Mounting digital platforms
Rise in the number of digital platforms such as e-books, online newspapers and magazines, online study materials and tutorials, online courses have virtually connected people with the latest technology. Additionally, increasing number of subscribers on Facebook, Instagram, LinkedIn etc. are key factors contributing towards the growth of the media monitoring software market.
Lack of Professional Workforce
With the rising digitalization an increase in the number of databases has been observed which is a key factor restraining growth since to handle database, acquire necessary information and generate useful insights skilled and professional workforce is required which is in scarce numbers.
Global Media Monitoring Software Comprehensive Market: Regions
Global Media Monitoring Software Comprehensive market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, APAC and MENA.
Global Media Monitoring Software Comprehensives market in North America held the largest market share of XX.X% in the year 2019. North America will continue to dominate the global media monitoring software market throughout the forecast period due to highest internet consumption rate in the world, access to advance IT infrastructure and constant innovations in the application of media monitoring tools. Europe and Asia-Pacific regions will also observe a substantial growth over the projected timeline due to rising awareness of the media monitoring software and rising number of social media users.
Global Media Monitoring Software Comprehensives Market: Key Players
o Company Overview
o Business Strategy
o Key Product Offerings
o Financial Performance
o Key Performance Indicators
o Risk Analysis
o Recent Development
o Regional Presence
o SWOT Analysis
• Zoho Corporation
• Brand24 Global
• CARMA International
• Lithium Technologies Inc.
• Kantar Media UK
• Union Metrics
• Other Prominent Players
Global Media Monitoring Software Comprehensive market report also contains analysis on:
Media Monitoring Software Comprehensive Market Segments:
o By Deployment
o By Offering
o By End Users
Media and Entertainment
Retail and consumer goods
IT and telecommunications
o By Organization Size
Small & Medium Enterprise
• Media Monitoring Software Comprehensive Market Dynamics
• Media Monitoring Software Comprehensive Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Value Chain of the Market
• Market Drivers and Restraints