Global Haircare Market Research Report – Forecast to 2023


According to the Indian Brand Equity Foundation, the penetration of Ayurvedic hair, oil penetration was estimated to be about 8.0% in 2017.
The global hair care market is expected to grow at a CAGR of 3.40% during the forecast period.

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In the global haircare market, a large number of products are available to address the growing demands for hair problems of including hair and scalp treatment. In the recent years, the global market for hair care witnessed a huge growth. This can be attributed to the increasing cosmetic expenditures, rising prevalence of hair related diseases, expanding hair and beauty industry, and strong marketing strategies by the players. However, increasing susceptibility to diseases such as cancer and asthma by the use of hair care products is estimated to restraint the market growth during the forecast period.
Further, the formulation of many hair care products is inclusive of various chemicals such as sodium lauryl sulfate, diethanolamine, peroxide, and others. The potential ill effect of these chemicals on health arises from itching to possible risks of asthma, cancer, and others. In the presence of such risks factors, the hair care market is witnessing increasing demands for the Ayurveda products. Following the same course, a number of market players are incorporating natural composites in the hair care products. Additionally, to fulfill such increasing demands, new market players like Patanjali Ayurveda have entered the market with the product lines including ayurvedic shampoos, hair oils, and others. According to the Indian Brand Equity Foundation, the penetration of Ayurvedic hair, oil penetration was estimated to be about 8.0% in 2017.
The global hair care market is expected to grow at a CAGR of 3.40% during the forecast period.
Key Players
The key players for the global Hair Care market are, Unilever, L’ORÉAL, Shandong Baisheng Biotechnology Co., Ltd, OLVEA Group, Oriflame Cosmetics AG, REVLON Inc, Shiseido Company, Limited, Henkel Corporations (Schwarzkopf Professional), Kao Corporation, Amway, Johnson & Johnson Services, Inc., and Procter & Gamble Co.
Study objectives
• To provide a comprehensive analysis of the hair care industry and its sub-segments in the global market, thereby providing a detailed structure of the industry.
• To provide detailed insights into factors driving and restraining the growth of the global haircare market.
• To estimate the market size of global hair care from 2014 to 2023. Wherein, 2014 and 2015 would be the historic period, 2016 shall be the base year, and 2017–2023 will be the forecast period for the study.
• To analyze the global haircare market, by four main geographies, namely, Americas, Europe, Asia Pacific, and the Middle East and Africa.
• To compare the products with respect to various players in the market
• To provide country-wise market value analysis for various segments of the hair care market
• To understand the demand-supply scenario and provide a gap analysis of the industry
• To analyze and provide upcoming technologies and trends in the hair care market
• To provide strategic profiling of key companies (manufacturers and distributors) present across the globe and comprehensively analyze their competitiveness/competitive landscape in this market.
Target Audience
• Cosmetic Companies
• Government and Private Laboratories
• Research and Development (R&D) Companies
• Research Laboratories
• Market Research and Consulting Service Providers
Key Findings
• Hair treatment segment registered USD 43,751.5 million market revenue in the year 2016 and is expected to grow during the forecast period
• E-commerce is the fastest growing segment, by distribution channel
• Shampoo segment registered USD 24,164.4 million market revenue in the year 2016 and is expected to grow during the forecast period.
Regional Analysis
• Americas
o North America
 U.S.
 Canada
o South America
• Europe
o Germany
o France
o U.K.
o Italy
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Republic of Korea
o Rest of Asia Pacific
• The Middle East & Africa
o The Middle East
o Africa

Table of Contents:

1 Report Prologue
2 Market Introduction
2.1 Introduction
2.2 Assumptions & Limitations
3 Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing cosmetic expenditures facilitates the market to grow
4.2.2 Increasing prevalence of diseases such as alopecia areata, scalp psoriasis, and others is increasing
the demand for hair care products 24
4.2.3 Expanding hair and beauty industry is growing the exploitation of hair care products
4.2.4 Smaller pack sizes in the market help to increase the consumption volume
4.2.5 Drivers Impact Analysis
4.3 Restraints
4.3.1 Use of chemical in the hair care products like shampoos, colorants, and others
4.4 Opportunity
4.4.1 Relatively untapped market of the Asia Pacific Region
4.5 Mega Trend
4.5.1 Increasing adoption of Ayurveda hair care products
4.6 Macroeconomic Indicator
5 Market Factor Analysis
5.1 Value Chain Analysis
5.1.1 R&D and Designing
5.1.2 Manufacturing
5.1.3 Distribution & Sales
5.1.4 Post-Sales Review

5.2 Porter’s Five Forces Model
5.2.1 Bargaining Power of Suppliers
5.2.2 Bargaining Power of Buyers
5.2.3 Threat of New Entrants
5.2.4 Threat of Substitutes
5.2.5 Intensity of Rivalry
5.3 Investment Opportunities
5.4 Pricing Analysis
6 Global Hair Care Market, by Product
6.1 Introduction
6.2 Hair Styling
6.3 Shampoo
6.4 Hair Colorant
6.5 Conditioners
6.6 Hair Oil
7 Global Hair Care Market, by Application
7.1 Introduction
7.2 Hair Treatment
7.3 Scalp Treatment
8 Global Hair Care Market, by Gender
8.1 Introduction
8.2 Male
8.3 Female
9 Global Hair Care Market, by Distribution Channel
9.1 Introduction
9.2 Hypermarkets
9.3 E-commerce
9.4 Pharmacies
10 Global Hair Care Market, by End User
10.1 Introduction
10.2 Home Care
10.3 Salons
11 Global Hair Care Market, by Region
11.1 Introduction
11.2 Americas
11.2.1 North America US Canada
11.2.2 South America
11.3 Europe
11.3.1 Western Europe Germany France U.K Italy Spain Rest of Western Europe
11.3.2 Eastern Europe
11.4 Asia Pacific
11.5 China
11.5.1 India
11.5.2 Japan
11.5.3 South Korea
11.5.4 Rest of Asia Pacific
11.6 Middle East & Africa
11.6.1 Middle East
11.6.2 Africa
12 Competitive Landscape
12.1 Introduction
12.2 Competitive Analysis
12.2.1 Introduction
13 Company Profiles
13.1 Unilever
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products Offering
13.1.4 Key Developments
13.1.5 SWOT Analysis
13.1.6 Key Strategy
13.2 L’ORÉAL
13.2.1 Company Overview
13.2.2 Financial Overview
13.2.3 Products Offering
13.2.4 Key Developments
13.2.5 SWOT Analysis
13.2.6 Key Strategy
13.3 Shandong Baisheng Biotechnology Co., Ltd
13.3.1 Company Overview
13.3.2 Company Overview
13.3.3 Products Offering
13.3.4 Key Developments
13.3.5 SWOT Analysis
13.3.6 Key Strategy
13.4 OLVEA Group
13.4.1 Company Overview
13.4.2 Financial Overview
13.4.3 Products Offering
13.4.4 Key Developments
13.4.5 SWOT Analysis
13.4.6 Key Strategy
13.5 Oriflame Cosmetics AG
13.5.1 Company Overview
13.5.2 Financial Overview
13.5.3 Products Offering
13.5.4 Key Developments
13.5.5 SWOT Analysis
13.5.6 Key Strategy
13.6 REVLON Inc.
13.6.1 Company Overview
13.6.2 Financial Overview
13.6.3 Products Offering
13.6.4 Key Developments
13.6.5 SWOT Analysis
13.6.6 Key Strategy
13.7 Shiseido Company, Limited
13.7.1 Company Overview
13.7.2 Financial Overview
13.7.3 Products Offering
13.7.4 Key Developments
13.7.5 SWOT Analysis
13.7.6 Key Strategy
13.8 Henkel Corporations (Schwarzkopf Professional)
13.8.1 Company Overview
13.8.2 Financial Overview
13.8.3 Products Offering
13.8.4 Key Developments
13.8.5 SWOT Analysis
13.8.6 Key Strategy
13.9 Kao Corporation
13.9.1 Overview
13.9.2 Financial Overview
13.9.3 Products Offering
13.9.4 Key Developments
13.9.5 SWOT Analysis
13.9.6 Key Strategy
13.1 Amway
13.10.1 Company Overview
13.10.2 Financial Overview
13.10.3 Products Offerings
13.10.4 Key Developments
13.10.5 SWOT Analysis
13.10.6 Key Strategy
13.11 Johnson & Johnson Services, Inc.
13.11.1 Company Overview
13.11.2 Financial Overview
13.11.3 Products Offerings
13.11.4 Key Developments
13.11.5 SWOT Analysis
13.11.6 Key Strategy
13.12 Procter & Gamble Co.
13.12.1 Company Overview
13.12.2 Financial Overview
13.12.3 Products Offering
13.12.4 Key Developments
13.12.5 SWOT Analysis
13.12.6 Key Strategy
14 MRFR Conclusion
14.1 Key Findings
14.1.1 From CEO’s View Point
14.2 Key Companies to Watch
15 Appendix
15.1 Discussion Blue Print

Additional information


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