Chinese people have the habit of tea drinking. Tea drinking and tea planting in various countries in the world are spread from China directly or indirectly. In 729 AD, tea drinking spread to Japan first. In 1610, Dutch traders bought tea from China, which was transferred to various European countries afterwards. Subsequently, tea became a kind of worldwide drinks. China's tea planting technology was first transmitted to Japan. In 1780, East India Company in India imported tea seeds from Guangdong to India. Nowadays, there are over 50 countries planting and producing tea worldwide.
In 2010, the total output of tea in China exceeded 1.40 million tons, ranking the first in the world.
In 2010, China's domestic market consumed about 1.10 million tons of tea. In China, in addition to traditional tea, deep processed products with high technology content have become new favorites of the market. Tea drinks, tea food and instant tea have met people's requirement for increasingly accelerating life pace. Tea polyphenol, theanine, tea pigment and other tea extract products have become health care products chosen by many people.
Statistics show that China's tea deep processing field adopts raw material occupying 6% of China's total tea output, but creates the market of CNY 30 billion, accounting for one third of the market scale of China's tea industry.
Despite many unfavorable factors such as appreciation of RMB and increase in costs of production goods and labor, in 2010, China's tea export volume still exceeded 300,000 tons, ranking the second in the world, and the tea export value hit the record high, reaching USD 784 million.
Seen by categories, in 2010, the export of green tea, scented tea and Pu'er tea increased while that of oolong tea and black tea decreased. Seen by markets, the export to the U.S.A. and Russia increased rapidly. However, influenced by shortage in raw material supply, increase in production costs, quality standardization, etc., the export to West Africa and other traditional markets experienced a decline.
Despite the large number of China's tea enterprises, there's a lack of leading enterprises and global well-known brands in international tea industry in a real sense, and standardized and normalized tea production chain has not been formed. At present, China's exported tea is still mostly raw material products, and the competition is mainly low-level price competition. In 2010, China's average tea export price was less than 2.70 USD/kg, lower than that of Sri Lanka, Kenya and other countries.
In China, the tea industry is a perfectly competitive industry. In China, there are over 70,000 enterprises producing and processing tea, over 100 tea brands, and very low industry concentration, and even the market share of the No.1 enterprise is less than 1%. The future development trend is that the industry concentration will increase substantially and need the integration among enterprises.
It is predicted that in 2011-2012, the output and the export volume of China's tea will continuously rise and market competition will become more intense.
More information can be acquired through this report:
-Global and China's Tea Production
-Import and Export of Tea
-China's Tea Market Competition
-China's Major Tea Processing Enterprises
-Development Trend of China's Tea Market
-Investment Opportunities in Tea Market
Following people are suggested to buy this report:
-Tea Producing and Processing Enterprises
-Tea Trading Enterprises
-Beverage Enterprises, Food Enterprises and Other Downstream Enterprises of Tea
-Investors/Institutions Focusing on Tea Market
Table of Contents
1 Related Concepts of Tea Industry
1.1 Definition and Classification of Tea
1.2 Overview of International Tea Market, 2009-2010
1.2.1 Tea Production
1.2.2 Global Tea Trade
1.2.3 Analysis on Global Tea Demand
1.2.4 Tea Consumption Structure
2 Overview of Major Tea Producing Countries in the World, 2010
2.1 Sri Lanka
2.6 International Competition Advantages of China's Tea Industry
3 Analysis on China's Tea Industry, 2010
3.1 Current Situation of China's Tea Industry
3.2 Problems in Development of China's Tea Industry
3.2.1 Lack of Well-known Brands
3.2.2 Unreasonable Export Structure
3.2.3 Weak Tea Deep Processing Capacity
3.3 Development Modes of China's Tea Enterprises
3.4 Analysis on China's Tea Demand
3.4.1 Domestic Demand
3.5 Analysis on Market Competition in China's Tea Industry
4 Analysis on China's Major Tea Producing Regions, 2010-2011
4.1 Southwest China
4.2 South China
4.3 South of the Yangtze River
4.4 North of the Yangtze River
5 China's Major Tea Processing Enterprises, 2010-2011
5.1 China Tea Co., Ltd.
5.2 Yunnan Landsuntea Green Industry Co., Ltd.
5.3 Wuyistar Tea Industrial Co., Ltd.
5.4 Longrun Group
5.5 Tenfu Group
5.6 Yunnan Dianhong Group Co., Ltd.
5.7 Anxi Tiekuanyin Group
5.8 Hunan Tea Industry (Group) Co., Ltd.
5.9 Shenzhen Shenbao Industrial Co., Ltd.
5.10 Zhejiang Tea Group Co., Ltd.
6 Prediction on Development of China's Tea Industry, 2011-2012
6.1 Planning of the Chinese Government on Tea Industry
6.2 Analysis on Production of and Demand for Tea in China
6.2.1 Overall Trend
6.2.1 Production Prediction
6.2.2 Demand Prediction
6.2.3 Prediction on Import and Export
6.3 Prediction on Investment Opportunities for China's Tea Industry
Chart Global Top 10 Countries in Terms of Tea Output, 2010
Chart Global Total Tea Output, 2006-2010
Chart Global Top 10 Tea Exporting Countries, 2010
Chart Tea Output of Sri Lanka, 2006-2010
Chart Tea Export Value of Sri Lanka, 2006-2010
Chart Tea Output of India, 2006-2010
Chart Tea Export Value of Kenya, 2006-2010
Chart China's Tea Plantation Area, 2006-2010
Chart China's Tea Output, 2006-2010
Chart China's Tea Export Volume, 2006-2010
Chart Domestic Demand for Tea in China, 2006-2010
Chart Demand of Tea Drinks for Tea in China, 2006-2010
Chart China's Top 20 Tea Export Destinations, 2010
Chart Prediction on China's Tea Output, 2011-2015
Chart Prediction on Demand for Tea in China, 2011-2015