Social Media Advertising Industry in India 2020

admin — Sat, 12 Sep 2020 05:27:12 +0000

Social media advertising is an offshoot of digital advertising that connects brands with target customers and drives businesses. Social media advertising involves running free as well as paid advertisements on several social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to achieve marketing objectives.
In 2019, social media led the advertising spend in India with a share of ~30%, followed by paid search (25%), and online video (22%). Digital media is currently the primary growth driver of the Indian advertising industry. Major companies and brands spend a large amount of their marketing budget on digital media, owing to Indian consumers’ growing affinity for digital experience. Advancements in marketing technologies, the advent of 5G technology and increased adoption of e-commerce advertising will lead companies/brands to create modern content for digital media users, propelling the growth of the social media advertising industry.
The Indian social media advertising industry is expected to reach a value of INR 175.32 Bn by 2025, expanding at a compound annual growth rate (CAGR) of ~28.39% during the 2020-2025 period. In less than a decade, social media has made its mark as the greatest tool for companies/brands for improving communication with customers. Furthermore, it has shifted from being an entertainment platform to a fully-integrated marketing platform. Advertisers are leveraging user demographic data from networking sites to their advantage to deliver targeted messages through social media.

COVID-19 Impact Assessment:

The coronavirus-related shutdowns in the country have brought about unprecedented changes in all industry segments – the social media marketing and advertising industries are no exceptions. Presently, people are spending more time indoors, as a result of which content consumption has skyrocketed. Thus, brands are more interested in advertising on social media, gaming and over-the-top (OTT) platforms, making the most of these platforms in recent times. Amid the pandemic, companies/brands that aggressively use social media marketing as a part of their marketing strategy are expected to make necessary budget cuts until the situation is brought under control. However, it is being estimated that going forward there will be an increase in budgetary allocation for digital marketing by brands/companies.

Market Trends:

Nowadays, social media marketing professionals are increasingly adopting artificial intelligence, since it can help to increase revenue and reduce business costs. In social media marketing, several AI-powered tools exist to deliver insights from a brand’s social media profile and audience. Brands often use AI to personalize email marketing campaigns based on consumer behavior and preferences.
Currently, businesses are spending an excessive amount of money on influencer marketing to expand their reach among consumers. Social media, in present times, is mostly dominated by influencers who receive PR kits by brands of every new launch, and are paid massive amounts to promote the same.

Market Challenges:

The incessant exhibition of original content is a real challenge in the social media marketing industry. Keeping up with the presence of a brand on different social media platforms is a task and it’s easy to fall prey to the monotony of similar content. It is crucial for marketers to understand the target audience and create posts that increase audience engagement. Social media marketing professionals are often focused on gaining followers and promoting a brand. They tend to forget that audience engagement not only increases credibility but also attracts new customers. Therefore, it is important for brands to know the audience better by engaging in conversations with them on social media platforms, at which they often fail.

Companies profiled:

• BC Web Wise Pvt. Ltd.
• Brainwork Technologies Private Limited
• Gozoop Online Pvt. Ltd.
• I Knowledge Factory Pvt. Ltd.
• Mind & Matter Marketing Solutions Pvt. Ltd.
• Sixwebsoft Technology Pvt. Ltd.
• ShootOrder
• Sparx IT Solutions Private Limited
• Techmagnate
• Resultrix

The post Social Media Advertising Industry in India 2020 first appeared on CRI Report.

e-Commerce Market in India 2017

admin — Mon, 20 Aug 2018 07:48:33 +0000

The e-commerce market in India is expected to be worth INR 5,992.1 billion by 2020, according to latest Netscribes research. Currently, the Indian e-commerce market is dominated by the online travel segment followed by online retail, online financial services and online classifieds market. The online retail segment is the fastest growing category in the Indian e-Commerce market.

Loyalty schemes, promotional offers and deep discounts are some of the most prominent trends in the market. Additionally, changing business models and turning into mainstream online retailers, and consolidation and self-owned brands are some other major trends. The market is also witnessing opening of exclusive online brands opting for a ‘market place’ approach.

E-commerce Market in India – Key Growth Factors
Rapid growth of smartphones and internet connectivity across the country, especially in tier-2 and tier- 3 cities, has given greater access to virtual shopping and e-tailing websites to the tech-savvy generation.

The increasing purchasing power of the Indian population and rise in third-party logistics services or 3PL are emerging as the key growth drivers for e-commerce in the country.

Most importantly, consumers enjoy the ease and comfort associated with e-commerce, which is shaping the growth curve for the entire e-commerce market in India.

E-commerce Market in India – Threats and Key Players
GST or the Goods and Services Tax law will act as a major challenge for Indian e-commerce market. In addition, a majority of players operating in the market are facing dire lack of funds. Raising funds to support daily business operations and online advertising expenses has therefore become a major challenge. Furthermore, the e-commerce market incurs steep losses due to spam orders and orders paid in cash.

Notable e-commerce companies in India include Flipkart, Snapdeal and Amazon India.

What’s covered in the report?
Overview of the e-commerce market in India and forecasted market size data over 2015 to 2020e
Detailed research of the Indian e-commerce market segments (online travel market, online retail market, online financial services market, online classifieds market and other online services market) – market snapshot, size and growth forecast over 2015 to 2020e
Overview of the Indian e-commerce ecosystem and their associated technologies
Qualitative analysis of the major drivers and challenges affecting the market
Detailed research of the various e-commerce business models in India
Major mergers and acquisitions in the Indian e-commerce industry (2015-2016)
Market dynamics through major trends and opportunities
Analysis of the competitive landscape and detailed profiles of major players
Key recent developments associated with the e-commerce market in India

Why buy?
Get a broad understanding of the e-commerce market in India, the dynamics of the market and current state of the same
Understand the current market segmentation and future growth potential of the market in India up to 2020
Strategize marketing, market-entry, market investment and expansion, and other business plans by understanding factors influencing the market
Make more informed business decisions through insightful recommendationsSlide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview
Slide 8: Market Definition and Structure
Slide 9: Overview of e-Commerce Ecosystem
Slide 10: Overview of e-Commerce Technology and Development
• e-Commerce – Website Design
• Essential Features and Components an e-Commerce Website
• e-Commerce Website Development Phases
Slide 11: e-Commerce Market in India –Market Overview, Size and Growth Forecast (Value-Wise; 2015 – 2020e) and e-Commerce Market Split (2015 and 2016)
Slide 12-17: e-Commerce Market Segmentation
• Online Travel Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Online Travel Market Split (2015)
• Online Retail Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Value-Wise Share of e-Commerce Retail Market (2016)
• Online Financial Services – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Mobile Wallet Player-Wise Segmentation (FY 2015)
• Online Classifieds Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Online Classifieds Market Segmentation by Revenue (2015 and 2016)
• Other Online Services Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e)
Slide 18-19: Detailed Description of the Online Business Models in the Indian e-Commerce Market
Slide 20-21: Socio-economic Influence of the Indian e-Commerce Industry

Market Opportunity
Slide 22-25: Key Market Opportunities

Market Influencers
Slide 26-28: Market Drivers
Slide 29-30: Market Challenges

Market Trends
Slide 31: Initiatives by Government of India Impacting the e-Commerce Industry
Slide 32: Evolution of New Payment Solutions

Competitive Landscape
Slide 33: List of Major Players
Slide 34-57: Profiles of Major Players

Investments
Slide 58-59: e-Commerce Funding Overview (2016)
Slide 60: Top 10 Major Mergers and Acquisitions in the Indian e-Commerce Industry (2015 and 2016)

Recent Developments
Slide 61-62: Key Recent Developments

Appendix
Slide 63: Research Methodology

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Social Media Advertising Industry in India 2020

e-Commerce Market in India 2017