Personal Care – CRI Report

Organic Personal Care Products Market in India 2019

admin — Sat, 12 Sep 2020 05:24:34 +0000

The trend of using organic products has caught on following the growing awareness about the side effects of harmful chemicals. The demand for organic personal care products, made of naturally sourced ingredients like herbal and floral extracts, without any chemical intervention, has thus increased among people, in recent years.
Market insights:
Exposure to high levels of air pollution, dust, excessive sunlight, and long hours in air-conditioned environments often causes skin and hair problems. Often, chemical-based personal care products, used to treat these problems, result in side effects like skin rashes, itchy scalp and other forms of irritation on skin, scalp and body. Therefore, the demand for organic personal care products has picked up. It is expected that the organic personal care products market in India will reach INR 146.14 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~17.81% during the 2019-2024 period.
Market segment insights:
Product type-wise segmentation:
Based on product type, the organic personal care market in India is segmented into skin care, hair care, color cosmetic, and oral care products. Among these, the organic skin care products segment accounted for ~32% of the overall revenue of the organic personal care market in 2018, followed by the hair care (~30%), and color cosmetics (~23%) segments.
Product benefit-wise segmentation:
Based on the benefits obtained from the products, the organic personal care market is segmented into problem solution, enhancement and maintenance products. In 2018, the organic personal care products offering maintenance benefits held the largest market share (~38%), with most demands coming from the sates of Andhra Pradesh, Tamil Nadu and Punjab.
Key growth drivers of the market:
People have become aware of the harmful effects of chemicals like parabens, phthalates, propylene glycol and formaldehyde, which are used in personal care products. As a result, consumers are preferring products made of herbal and organic ingredients over conventional personal care products.
Key deterrents to the growth of the market:
• Organic personal care products are devoid of preservatives like paraben and therefore have shorter shelf life than their conventional counterparts. Hence, Indian consumers prefer buying conventional personal care products of popular brands with greater shelf lives which would last long. This is a major challenge for the growth of the organic personal care products market in India.
• Products of major players in the market like Lotus Herbals, Kama Ayurveda, Forest Essentials and Jovees Herbals are on the expensive side. Also, start-ups entering the market offer luxury organic personal care products at premium price ranges. Indian consumers are mostly price-sensitive, and those belonging to the middle and low income group can hardly afford expensive organic products. Instead, they make use of homemade besan, haldi or neem pastes in their beauty and personal care regime. This in turn limits the sale of organic personal care products, impeding market growth.
Companies covered:
• Dabur India Limited
• Emami Limited
• Bio Veda Action Research Private Limited
• Forest Essentials Private Limited
• Jovees Herbal Care India Limited
• Kama Ayurveda Private Limited
• Lotus Herbals Private Limited
• Patanjali Ayurved Limited
• Shahnaz Ayurveda Private Limited
• The Himalaya Drug Company
• Honasa Consumer Private Limited
• Juicy Chemistry Private Limited
• Soulflower India Private Limited

The post Organic Personal Care Products Market in India 2019 first appeared on CRI Report.

Hair Care Products Market in India 2019

admin — Sat, 12 Sep 2020 05:24:19 +0000

India Hair care market has emerged as an integral part of the average beauty regime, of late. Access to international beauty trends led to the rapid evolution of the hair care market in India.

India Hair Care Market

Market insights:
India hair care market was valued at INR 224.76 Bn in 2018 and is expected to reach INR 384.19 Bn by 2024, thus expanding at a compounded annual growth rate (CAGR) of ~9.35% during the forecast period.

Increasing pollution levels have raised problems like hair fall, dandruff and premature greying of hair. Therefore, besides using essential hair care products like shampoo, hair oil and conditioner, people are spending on revitalizing serum, medicinal oil, and other such products to address hair-related problems.

Market segment insights:
Product type-wise segmentation:
Based on product type, the hair care market is segmented into hair oils, shampoo, hair colorants, hair styling products and conditioners. As of 2018, the hair oil products segment held the largest share (42%) in terms revenue, followed by shampoo and hair colorants segments. Hair oil being the most affordable and widely used hair care product in India, comprised the largest market share.

Product benefit-wise segmentation:
Based on the benefits obtained from the hair care products, the market is segmented into hair nourishment/maintenance, hair problem solving and hair styling/conditioning products. In 2018, the product segment offering nourishment/maintenance held the largest share (~47%) in terms of revenue.

This segment is further categorized into products that cover up grey hair, fights hair fall and dandruff, and repair dry and damaged hair. In 2018, the segment of hair care products for covering up grey hair held the largest market share (~42%) in terms of revenue.

Key growth drivers of the market:
• Owing to pollution and increasing amount of work stress, Indians are facing serious hair-related problems. Therefore to nourish their hair, besides using primary hair care products like hair oils, shampoos, and conditioners, consumers are demanding hair care products like hair serums, hair nourishing oils, nourshing shampoo, and hair protectants, which is driving the growth of the market.

• Social media platforms like Facebook and Instagram have exposed Indians to global hair care trends. Influenced by celebrities, people are increasingly investing in hair styling products like hair wax and hair gel, besides coloring, straightening or perming of the hair. This, as a result, is facilitating the growth of the hair care products market in India.

Key deterrents to the growth of the market:
The hair care products market in India consists of players who do not adhere to the quality standards for the products and services they offer. Also, counterfeit hair care products are available at a lower price than the original ones, thereby attracting price-sensitive Indian consumers.

However, fake products fail to live up to the expectations of consumers in terms of quality, hampering their loyalty to the original branded products. Consumer also tend to switch brands if similar products are available at affordable prices.

Allergic reactions to certain chemicals, ineffectiveness of a product and lack of availability are among other reasons that might impel Indians to switch brands. These factors hinder the growth of the market players which poses challenge towards the expansion of the market.

Companies covered:
• Bajaj Consumer Care Limited
• Dabur India Limited
• Emami Limited
• Godrej Consumer Products Limited
• Hindustan Unilever Limited
• Marico Limited
• Procter & Gamble Hygiene and Health care Limited
• CavinKare Private Limited
• L’Oreal India Private Limited
• The Himalaya Drug Company

Hair Care Products Market : Global Analysis by Market size, share & trends for 2020-2021 and forecasts to 2031

Organic Personal Care Products Market: Market Segments: By Product (Skin Care, Hair Care, Oral Care, Cosmetics and Others); By Distribution Channel (Hypermarket/Supermarkets, Specialist Retail Stores, Online Retail Stores and Others); and Region- Global Analysis by Market Size, Share & Trends for 2014- 2019 and Forecasts to 2030

The post Hair Care Products Market in India 2019 first appeared on CRI Report.

Fragrance Products Market in India 2020

admin — Sat, 12 Sep 2020 05:23:52 +0000

Market insights:
Fragrance products in the form of perfumes, colognes and deodorants have gained prominence as essential personal care products, in recent years. The fragrance market in India is anticipated to reach INR 139.44 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~15.93% during the forecast period, from its 2019 value of INR 66.58 Bn. Lately, pocket perfumes have rose to popularity because they are convenient to carry around and can be used on the go, therefore acting as one of the major drivers of the market. FMCG giant, CavinKare recently launched the first-of-its-kind sachet perfume under its brand, Spinz.
Market segment insights:
Based on type, the fragrance products market is segmented into perfumes, deodorants and other fragrance products. In 2019, deodorants held the largest share (~60.65%) followed by perfumes (32.14%), in terms of revenue. Deodorant is the most widely used fragrant product in the country owing to its affordability.
Major fragrance brands operating in the Indian market include Fogg, Nivea, Engage, Park Avenue, Axe, Wild Stone and Denver. In 2019, Fogg held the largest share (~15.8%) of the market, followed by Nivea (~11.6%) and Engage (~10.8%).
Key growth drivers of the market:
• With a rise in the disposable income and improved awareness regarding personal hygiene, people are not hesitating to splurge on fragrance products, thereby propelling the growth of the market.
• Increased adoption of smartphones and the Internet, especially in tier II and tier III cities, has made e-commerce websites accessible to customers, thus facilitating online shopping. Further, in recent years, Indians have been exposed to global trends, resulting in higher demand for international fragrance brands like Dolce & Gabbana, Giorgio Armani, Hugo Boss and Montblanc.
Key deterrents to the growth of the market:
• Toxic chemicals like ethanol, formaldehyde and benzaldehyde, present in most fragrance products, often cause rashes or burning sensation, and may also lead to inflammation, dryness, redness and irritation of the skin. Consumers who are aware of the side effects of these chemicals refrain from buying and using such products. As a result, sales margin of the chemical-based fragrance companies get hampered, thereby leading to the growth of herbal fragrance products companies in India.
• The fragrance products market in India consist of a number of players who do not adhere to the quality standards set by authorities like CIRS (Chemical Inspection & Regulation Service), Drugs & Cosmetics Act, ISO (International Organization for Standardization) and GMP (Good Manufacturing Practice). Also, counterfeit fragrance products are available at much lower prices than the original ones, and are hence popular among price sensitive consumers. This in turn is hindering the growth of the fragrance products market in India.
Companies covered:
• Emami Limited
• Hindustan Unilever Limited
• ITC Limited
• Marico Limited
• Avon India Private Limited
• CavinKare Private Limited
• J.K. Helene Curtis Limited
• Mcnroe Consumer Products Private Limited
• Vini Cosmetics Private Limited
• Nivea India Private Limited

The post Fragrance Products Market in India 2020 first appeared on CRI Report.

Skin Care Products Market in India 2019

admin — Sat, 12 Sep 2020 05:22:26 +0000

Owing to rising skin problems such as hyperpigmentation and acne, concern among people about skin health has increased over time, and they are investing handsomely in skin care products. Demand for products made of natural ingredients like sea salts, seaweed extracts and other mineral-rich ingredients that help address skin problems, has picked up in the country.
Market insights:
The skin care products market in India was valued at INR 112 Bn in 2018, and is expected to reach INR 197 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~10.16%, during the forecast period (2019-2024). The rise in disposable income, increased female participation in the workforce, escalating skin problems resulting from high levels of pollution, and growing concern over skin health are the major factors driving market growth. Due to increased sense of self care, men are also indulging in skin care products, allowing FMCG giants to launch skin care brands exclusively for men. A number of players in the skin care products market like Nivea and L’Oreal are coming up with innovative products like specialized anti-aging creams, separate night and day creams, anti-wrinkle creams and sunscreens ranging from SPF 15 to 150, leading to market expansion.
Market segment insights:
Based on product type, the skin care products market is segmented into face care, body care, sun care and other skin care products. In 2018, the face care products segment held the largest market share (~57%), followed by the body care (~29%), the sun care and other skin care products segments. Major brands operating in the skin care products segments are Fair and Lovely, Pond’s, Boroplus, Fair and Handsome, Garnier, Neutrogena, Clean and Clear, and Olay.

Key growth drivers of the market:
• The purchasing power of women has increased due to a rise in the number of working women, specifically in tier I cities. Increase in the disposable income of women has resulted in escalated demand for skin care products, which is propelling the growth of the market.
• Rise in stress levels, exposure to dust and pollution, and long hours in air-conditioned environments have led to increased skin problems like pigmentation, acne, pimples and sunburns. Therefore, demand for remedial skin care products like sunscreen lotions, whitening creams, and moisturizing creams has picked up. This is a major driver of the skin care products market.

Key deterrents to the growth of the market:
• Consumers in India tend to switch brands if products of similar quality are available at lower price points. Though brand awareness is high among Indian consumers, however, they still switch brands frequently and have low brand loyalty, which presents a challenge for the companies operating in this market. Factors like quality, price, allergic reactions, recommendations, ineffectiveness of products, and unavailability of products, sales and marketing of other brands are encouraging consumers to explore other skin care brands.
• Sale of counterfeit products available online is on the rise because they are inexpensive, which works in favour of India’s price sensitive consumers. Counterfeit products are raising significant legal concerns for manufacturers, distributors and retailers, along with affecting consumers’ well-being. Hence, counterfeit skin care products are a threat to the growth of the market.
Competition analysis:
Consumers tend to purchase skin care products based on the quality and reputation associated with a brand. Therefore, to gain high sales volume and revenue in the skin care market in India, a company needs to develop a strong brand identity, which is a difficult task for any new entrant. Several domestic and international players dominate the skin care market in India. These players often compete in terms of price and quality, therefore creating a price advantage for customers.
Companies covered:
• Emami Limited
• Hindustan Unilever Limited
• Procter & Gamble Hygiene and Health care Limited
• Amway India Enterprises Private Limited
• Lotus Herbals Private Limited
• Nykaa E-retail Private Limited
• The Himalaya Drug Company
• Johnson & Johnson Private Limited
• L’Oreal India Private Limited
• Nivea India Private Limited

The post Skin Care Products Market in India 2019 first appeared on CRI Report.

Male Grooming Products Market in India 2019

admin — Sat, 12 Sep 2020 05:21:33 +0000

Of late, the male population of India have become much conscious of their appearance and seldom do they shy away from indulging in personal care products, spa and rejuvenation services. This trend is mostly observed in men belonging to the age group of 25-40 years. FMCG giants are launching gender specific products to cater to the increasing demand for male grooming products.
Market insights:
The male grooming market in India was valued at INR 140.50 Bn in 2018, and is expected to reach INR 319.82 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~15.14%, during the forecast period (2018-2024). Beard growth oils, cologne soaps, face washes, beard combs, deodorants, talcs and perfumes are some of the major male grooming products available in the market.
The increasing influence of social media and rise in disposable income among the urban working men of the country are the key factors that are fueling the growth of the market in the country. Around 177 new male grooming products have been launched by FMCG giants, as well as start-up companies to capture the untapped male grooming market in India between the marketing year March 2018 and March 2019.
Retail stores, supermarkets, hypermarkets and e-commerce websites are the major distribution channels for male grooming products. During the 2019-2024 period, online distribution channels/e-commerce websites are expected to witness steady growth, owing to the rising popularity of the e-commerce market in India. Start-ups which are entering the male grooming products market, like Beardo and Bombay Shaving Company, sell their products through e-commerce platforms to reach out to a larger consumer base.

Market segment insights:
Based on product type, the male grooming products market is segmented into face care, body care and hair care products. As of 2018, the face care products segment held the largest market share (~53%) in terms of market revenue, followed by body care products (~41%) and hair care products (~6%). The face care products segment for men was valued at INR 74.47 Bn in 2018 and it is expected to reach INR 136.69 Bn by 2024. Major players in the face care products market for men are Nivea Men, Emami’s Fair and Handsome, and Garnier Men.

Key growth drivers of the market:
• The traditional idea of masculinity conforming to physical appearances has undergone considerable changes and men have become conscious about how they look. As a result, demand for products like moisturizers, whitening creams, anti-aging creams, sunscreens, body lotions and other products for men has picked up.
• Increased penetration of social media platforms like Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion trends, thereby increasing the demand for male grooming products like beard oil, hair gel, and hair masque.
Key deterrents to the growth of the market:
• In India, the male grooming products market is dominated by a few major players like Emami, Gillette, and L’Oréal, offering products at higher prices. Such high price ranges affect the adoption of male grooming products on a large scale, especially by the middle class and lower middle-class population of the country. This is likely to impede the growth of the male grooming products market in India.
• Consumers in semi-rural and rural areas are hardly aware of niche and premium male grooming products such as beard oil, beard wax, moisturizers, whitening creams, face wash, body wash, face scrubs, exfoliators, sunscreen lotion, and serum, among others. The market in rural and semi-rural areas remains unpenetrated, since men using grooming products are still considered a taboo, which presents a major challenge for market growth.
Competition analysis:
Some of the major players operating in the male grooming products market in India are Emami Limited, Gillette India Limited and Godrej Consumer Products Limited. In 2018, Procter & Gamble held the largest market share (~20%), followed by HUL (~8%) and Malhotra Group (~6%).
Companies covered:
• Emami Limited
• Gillette India Limited
• Godrej Consumer Products Limited
• Hindustan Unilever Limited
• Marico Limited
• Himalaya Drug Company Private Limited
• L’Oreal India Private Limited
• Mcnroe Consumer Products Private Limited
• Nivea India Private Limited
• Vi-John India Group
• Happily Unmarried Private Limited
• Helios Lifestyle Private Limited
• Zed Lifestyle Private Limited

The post Male Grooming Products Market in India 2019 first appeared on CRI Report.

Ayurveda Market in India 2019

admin — Sat, 12 Sep 2020 05:20:12 +0000

In recent years, as a holistic healing system, ayurveda has witnessed evolution in the form of ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives have led to the expansion of the Ayurveda market in India.
Market insights:
The Ayurveda market in India was valued at INR 300 Bn in 2018, and is expected to reach INR 710.87 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024). In 2018, around 75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and nutritional supplements.
Segmentation based on product usage:
The Ayurveda market in India is segmented on the basis of Ayurveda products and Ayurveda services. Personal care products, food and beverages, household products and healthcare products fall under the Ayurveda products category. The Ayurveda services segment comprises healthcare services, and spa and rejuvenation services. In 2018, the Ayurveda products segment accounted for approximately 74% of the market, while the Ayurveda services segment held the remaining ~26%.
Key growth drivers of the market:
• To maintain a healthy lifestyle, consumers are increasingly preferring food products like herbal tea, oats, corn flakes, biscuits, cookies, spices, jam, and almond oil which are made of natural ingredients. With the increase in awareness about the harmful effects of chemicals on health, used in the production of popular conventional skin care, hair care, body care, and other beauty care products, a shift of preference among consumers has been observed in favour of herbal personal care products, which is driving the growth of the market.
• The global acceptance of traditional practices of herbal and Ayurveda treatments has broadened the prospects of ‘Ayurveda tourism’ in India. As a result, many Ayurveda rejuvenation and therapeutic centres have been established in states like Kerala, Uttarakhand, Goa and Odisha.
Key deterrents to the growth of the market:
• Owing to adverse weather conditions, yield of high-quality herbal and medicinal plants is low in India. Also, excessive use of insecticides and pesticides degrades the quality of herbs with medicinal properties. Herbal and medicinal plants being the primary ingredients of all Ayurveda products, shortage of high-quality plants lead to deteriorating quality of these products and services.
• The Ayurveda market in India consists of several players who do not adhere to the quality standards for the products and services offered. There are FPS (Finished Product Specifications), GMP (Good Manufacturing Practice) and ISO (International Organization for Standardization) for quality certifications in India. However, in most cases, regular tests are not carried out to check whether manufacturing guidelines are met. Also, there is a lack of proper scientific documentation of traditional Ayurveda practices.

Competition analysis:
Consumers often purchase Ayurveda products based on the quality and reputation associated with a brand. Therefore, in order to gain high sales volume and revenue in the market, a company needs to develop a strong brand image, which may prove to be difficult for a new entrant. Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited. Baidyanath, Dabur, and Emami together account for about 85% share of the country’s Ayurveda market. The top players operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and Ayurogashram Private Limited.

Companies covered:
• Dabur India Limited
• Emami Limited
• Sandu Pharmaceuticals Limited
• Charak Pharma Private Limited
• Herbolab India Private Limited
• Himalaya Drug Company Private Limited
• Nagarjuna Herbal Concentrates Limited
• Patanjali Ayurved Limited
• Shahnaz Ayurveda Private Limited
• Shree Baidyanath Ayurved Bhawan Private Limited
• Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited
• Kairali Ayurvedic Centre Private Limited
• Mercure Goa Deevaya Retreat
• Ananda In The Himalayas
• Ayurogashram Private Limited

The post Ayurveda Market in India 2019 first appeared on CRI Report.

Beauty and Wellness Market in India 2019

admin — Sat, 12 Sep 2020 05:20:06 +0000

The beauty and wellness market in India was valued at INR 901.07 Bn in 2018, and is forecast to reach INR 2,463.49 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~18.40% during the 2019-2024 period.

Beauty and Wellness Market in India-Market insights

With the rise in awareness about holistic wellbeing among people in India, the spending on beauty and wellness products and services has increased. According to the Indian Beauty & Hygiene Association (IBHA), the per capita spending on beauty and personal care products was around INR 450 per annum in 2017, which is expected to increase during the 2019-2024 period.

Segmentation based on type

Based on type, the beauty and wellness market is segmented into counter sales of beauty products, beauty and wellness services, fitness and slimming services, alternate therapy and rejuvenation services. The beauty products segment held the largest market share, followed by the beauty and wellness services segments.

In 2018, the fitness and slimming services segment held a market share of ~15.60% and is expected to hold a share of ~22.20% in 2024. People these days prefer healthier lifestyles, as a result of which, demand for gyms, fitness studios and slimming centers has picked up across the country.

Key growth drivers of the market

• The rise in the income of the middle-class has propelled the demand for beauty products and wellness services. In India, the labor force participation rate of female in 2017 was 22.05%, which increased from 21.27% in 2012. With more women joining the workforce in tier 1 cities, their purchasing power has increased.

The rise in their disposable incomes has resulted in the escalating demand for beauty products, and salon and spa services.

• In India, people nowadays have become conscious about their appearance and are constantly spending money to enhance the way they look. This has allowed for the significant growth of the beauty and wellness services segment, with consumers paying frequent visits to salons.

Key deterrents to the growth of the market

• There is a lack of professionally trained and skilled beauty and wellness service providers in the market, which has led to increased manpower costs. As a result, consumers have to pay exorbitant amounts to avail beauty and wellness services. This presents a major challenge for the growth of this market.

• Consumers demand quality beauty and wellness products and services at affordable prices. Though brand awareness is high among Indian consumers, they tend to switch brands if similar quality products are available at lower or similar prices.

Competition analysis

L’Oréal India Private Limited, Lotus Herbals Private Limited, Gold Fitness Private Limited, VLCC Personal Care Limited, and Jawed Habib Hair and Beauty Limited are the top players operating in the Indian beauty and wellness market.

The at-home beauty and wellness services, using an online platform, have gained huge popularity among Indian consumers, owing to the growing need for convenience and on-demand services at the doorstep. Significant players in the Indian at-home services market include UrbanClap, AtHomeDiva, and Eazy Salon.

Companies covered

• L’Oréal India Private Limited
• Lotus Herbals Private Limited
• O2 Spa Salon Private Limited
• Shahnaz Ayurveda Private Limited
• VLCC Personal Care Limited
• Jawed Habib Hair and Beauty Limited
• Gold Fitness Private Limited
• Fitness One Group India Limited
• Fitness First India Private Limited
• Colorbar Cosmetics Private Limited
• Affinity Beauty Salon Private Limited

Philippines Beauty & Personal Care Market Outlook 2030: Industry Insights & Opportunity Evaluation, 2019-2030

The post Beauty and Wellness Market in India 2019 first appeared on CRI Report.

Feminine Hygiene Products Market in India 2019

admin — Sat, 12 Sep 2020 05:19:58 +0000

Market insights:
In India, approximately 60% of women are diagnosed with vaginal and urinary tract diseases and infections every year due to poor menstrual hygiene. Growing awareness about intimate hygiene and increase in preference for sanitary products like tampons and panty liners have garnered a huge demand for feminine hygiene products in the country. The entry of new players and start-ups is expanding the feminine hygiene products market in India, which was valued at INR 25.02 Bn in 2018 and is expected to reach INR 58.62 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~14.92%, during the 2019-2024 period.
Market Segment Analysis:
Segmentation based on product usage:
Out of the 365 Mn menstruating women in India, only ~18% of them use sanitary napkins and the rest ~82% of them, living in semi-rural and rural India, use unhygienic products like newspapers, cloths, rags, dried leaves, plastics, and wood shavings during menstruation. Most women living in urban areas are aware about menstrual hygiene, and can easily avail sanitary napkins from chemists, pharmacies and grocery stores. In rural India, women make use of unhygienic products due to lack of awareness and unavailability of feminine hygiene products. Further, they are often discouraged from buying sanitary napkins, since it is considered a luxury item.
Segmentation based on distribution channel:
Based on distribution channel, the feminine hygiene products market is mainly segmented into supermarkets, hypermarkets, pharmacies, drug stores, and online e-commerce websites, among others.

Key growth drivers of the market:
• Education has made women aware of the importance of feminine and menstrual hygiene. With improved literacy rate, women have become acquainted with the various alternatives to sanitary napkins available in the market, like tampons, menstrual cups and panty liners. As a result, demand for feminine hygiene products has picked up in recent years.
• The Swachh Bharat Abhiyan initiative of the Indian government involves the support of schoolteachers, and state and district administrations for the implementation of safe menstrual hygiene practices in semi-rural and rural areas. Rashtriya Kishor Swasthya Karyakram, another initiative of the Indian government, was launched in 2014 to raise awareness about menstrual hygiene across schools. This program is aimed at ensuring access to subsidised sanitary products and encourage safe menstrual hygiene practices across the country, especially in semi-rural and rural areas.
Key deterrents to the growth of the market:
• Although the Indian government has launched several awareness programs across the country about menstrual hygiene, menstruation continues to be a taboo subject. As a result, women have reservations when it comes to buying feminine hygiene products from pharmacies or local shops, especially in rural areas, thereby impeding the growth of the market.
• The average price of a packet of sanitary napkin, consisting of six to eight pads, varies between INR 50 to INR 85. In a developing country like India, women in rural areas use traditional products like newspapers, plastics, cloths, rags, and other unhygienic products during menstruation, which cost much less than feminine hygiene products available in the market. This differentiation in price impacts the adoption of feminine hygiene products on a large scale, which may hamper the growth of the feminine hygiene products market in India.

Competition analysis:
In India, the feminine hygiene products market is dominated by a number of players like Procter & Gamble Hygiene and Health Care Limited , Johnson & Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark Lever Private Limited, Saathi Eco Innovations India Private Limited, and Sudh Plus Hygiene Products Private Limited. In 2018, among the major companies operating in the country, Whisper by Procter & Gamble Hygiene and Health care Limited, held the largest market share (51.42%), followed by Stayfree and Kotex. This is because Whisper, Stayfree, Kotex have launched lower priced variants of intimate hygiene products, making them affordable for women belonging to the different social strata of the country.

Companies covered
• Procter & Gamble Hygiene and Health Care Limited
• Elize Lifestyle Private Limited
• First Step Digital Private Limited
• Glenmark Pharmaceuticals Limited
• Heyday – Organic Biodegradable Sanitary Napkins and Pads
• Redcliffe Hygiene Private Limited
• Saathi Eco Innovations India Private Limited
• Shudh Plus Hygiene Products Private Limited
• Unicharm India Private Limited
• Johnson & Johnson India

Customizations available:
With the given market data, Research On Global Markets offers customizations according to specific needs. Write to us at support@researchonglobalmarkets.com, or connect with us here.

The post Feminine Hygiene Products Market in India 2019 first appeared on CRI Report.