The integration of online and offline. Online shopping is developing rapidly by the advantage of cost and efficiency; on the other hand, some problems have arisen including homogeneous products, bad experience of products and consumption, high rate of return of goods, rising cost of winning customers, etc. While physical stores can solve the problem concerning user experience (UX) and shopping experience, and can provide enough space for displaying products and experiencing consumption. Therefore, it is very important for future e-commerce development to distribute the entities, to strengthen offline experience, and to realize the integration of online and offline.

Product categories will be changed from the standardized to the non-standardized and from goods to digits and services, with price from low to high .

Non-standardized: with the cultivation of online shopping habits and the upgrade of consumption culture, users pursuits of the value of emotion and culture which flood gradually the non-standardized market, for example, food, cosmetics, fresh food and life service.

High price: due to the upgrade of consumption capacity, the rising of e-commerce, and the improvement of offline service.

Digits and services: e-commerce has high infiltration of physical commodity transaction; but in the commodity market with abundant services and digits, the infiltration is lower. The future e-commerce will be changed in a large scale from physical goods to commodities filled with digits and services.

E-commerce will be developed to the globe and to the countryside. The market competition of national e-commerce turns white-hot; while the global and countryside market is still a blue ocean. Also, with the further development of e-commerce, the two markets are ready to be developed.

Reference:

China Cross-border E-commerce Industry Overview, 2017-2021

In 2015, the import origins of top 10 cross-border e-commerce products in China included the U.S.A., Japan, Germany, South Korea, Australia, Holland, France, the U.K., Italy and New Zealand, of which the products are preferred by Chinese consumers.

Research Report on China TV Shopping Industry, 2017-2021

This report describes the development history and modes as well as experience of TV shopping at home and abroad.

Used Car E-Commerce Industry Overview in China, 2011-2020

According to CRI, the trade volume of used cars on e-commerce platforms was about 1 million, accounting for only about 11% of the total (9-9.5 million) in China in 2015, which shows the huge market potential.

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