Market insights:
The Indian video OTT market was valued at INR 42.5 Bn in FY 2019 and is expected to reach INR 237.86 Bn by FY 2025, expanding at a CAGR of ~33.10% during the forecast period. Premium, original content is one of the biggest growth drivers and differentiators in the OTT industry with a number of OTT platforms competing for consumers’ attention. Netflix, Amazon Prime Video, MX Player, JioTV, Voot, SonyLIV and ALTBalaji are some of the major video OTT platforms in the market. In 2019, there were around 170 Mn video OTT-streaming users in India and the user base is expected to increase at a rate of about 26.40% till 2025. Industry players are heavily investing in acquiring or developing new content and services, and are also focusing on improving customers’ experiences.
The Indian audio OTT market was valued at INR 8.33 Bn in FY 2019 and is expected to reach INR 31.99 Bn by FY 2025, expanding at a CAGR of ~23.44% during the forecast period, backed by the swift transition from feature phones to smartphones, an increasing smartphone user base (around 830 Mn by the end of 2022) and cheap internet data rates.
Gaana, JioSaavn, Apple Music, Amazon Prime Music, Wynk Music, Google Play and Hungama Music are some of the major platforms present in the Indian audio OTT market. Streaming of music in regional languages like Punjabi, Tamil, Kannada, Bhojpuri, Telugu and Malayalam witnessed a significant surge in 2019. Consequently, the time spent on streaming has also gone up in the eastern states of Bihar and Uttar Pradesh, and in the south western states like Karnataka and Tamil Nadu.

Market segment insights:
In 2019, Disney+hotstar with global streaming and concurrent viewership records, accounted for the highest market share (~23.80%) as India’s leading digital-streaming platform based on app installation, along with highest app reach, followed by MX Player (~41.40%), and Jio TV (34.08%). Based on the different types of revenue models adopted by market players, the market is segmented into advertising video on demand (AVOD), subscription video on demand (SVOD), freemium and transactional video on demand (TVOD). The AVOD/advertising revenue model accounted for the major chunk (~69.23%) of the total market revenue generated by video OTT players in FY 2019, and it is expected to continue as the leading revenue-generating segment till FY 2025. Original content in regional languages would become the major game changer for video OTT players since it is expected to bring in viewers willing to pay subscription prices.

As of April 2020, Gaana with monthly average users (MAU) of 152 Mn leads the OTT audio market in India with a market share of 32%. Global OTT audio leader, Spotify, which entered the Indian market in January 2019, currently has more than 2 Mn users in India and accounts for 15% market share. While the core markets of Spotify are Mumbai and Delhi, Gaana has a strong presence in Bengaluru and Ahmedabad, besides the other two metros cities.
Based on the different types of revenue models adopted by players, the market is segmented into advertising supported model, bundled pricing model and paid model.

Impact of COVID-19 on the Indian OTT Market
Amid the nationwide lockdown due to the ongoing coronavirus (COVID-19) pandemic, OTT platforms in the country have witnessed a substantial surge in terms of content consumption and subscriber count, and hence are striving to meet viewers’ swelling appetite for entertainment. The average time spent by a subscriber on an OTT platform has increased from about 20 minutes to at least one hour during recent times. It is estimated that an user spent at least 32% more time watching original series on various OTT platforms during the March 20th 2020-April 3rd 2020 period as compared with the January 13th 2020-February 2nd 2020 period.
To meet the increasing demand and reduce internet congestion, OTT platforms including Hotstar, SonyLIV, ALTBalaji, Amazon Prime Video, Netflix and Zee5 have unanimously decided to cut down high definition picture quality (1080p & 720p) bitrate to standard definition picture quality (480p).
Impact of COVID-19 on market players:
• In April 2020, Indian OTT platform Zee5 reported that overall it witnessed a viewership of 437.4 Mn during the lockdown period, starting from March 2020 till April 2020
• On 21st April 2020, ALTBalaji reported that the OTT platform is currently witnessing a considerable rise in digital subscriptions with an average of 17,000 subscriptions being added per day post the announcement of lockdown in the country, as against an average of 10,600 in March 2020 before the lockdown, which corresponds to a dramatic growth of roughly 60%
• As of April 16th 2020, DAU of Amazon Prime Video in India increased by 83% since the country went under lockdown
• On March 20th 2020, MX Player reported to have witnessed a two-times increase in the time spent across content in various genres by Indian users, especially across MX Originals

Key Strategic Initiatives by OTT Players
• Major SVOD players are introducing pack durations and sachet pricing as part of their strategic initiatives to boost subscription rates. Sachet packs ensure that consumers get access to what they are searching for at a reasonable cost and also facilitate acceptance among price-sensitive Indian consumers
• SVOD platforms across the industry are also emphasizing on creating a repository of regional content, which includes movies and web series as a strategic move to target niche regional audience across the country. Traditional broadcasters like ZEE5, Voot and Disney+hotstar, as well as independent streaming platforms like ALTBalaji and Eros Now, are currently investing heavily in creating original regional content
• In order to create engaging experiences for viewers, OTT players are experimenting with various forms of in-app interactive activities like contests or games that can be played parallelly while watching live video content. Disney+hotstar established the watch ‘n play initiative during the 2019 season of IPL, where a viewer could predict scores and win prizes during a live match.

Companies covered
• Amazon Prime Video
• ALTBalaji
• Disney+hotstar
• Eros Now
• Gaana
• Hoichoi
• MX Player
• Netflix India
• SonyLIV
• JioSaavn
• Voot
• Zee5

The post OTT (Over-the-Top) Market in India 2020 first appeared on CRI Report.

Market insights:
The home healthcare sector in India accounted for approximately 3.6% of India’s overall healthcare industry earning in 2019. The home healthcare market in India was valued at INR 295.70 Bn in 2019. It is expected to expand at a compound annual growth rate (CAGR) of ~18.91% during the 2020-2025 period, to reach a value of INR 1,117.29 Bn by 2025. Rise in aging population and increased prevalence of chronic ailments like hypertension, diabetes, arthritis, cancer and cardiovascular diseases are propelling the growth of the market in India. Inadequate doctor-patient ratio in the country and cost-effective nature of home healthcare services are some of the other important factors driving the market. However, the lack of adequate insurance coverage for the treatments to be conducted at home, is impeding its growth.

Segment Insights:
The home healthcare market is broadly segmented into home healthcare services, home healthcare devices and home healthcare solutions. As of 2019, the home healthcare market was dominated by the home healthcare service segment, which accounted for ~54.40% of the total market revenue. By 2025, the market share of the home healthcare services segment is expected to decline by ~14.40% to hold round 40% of the overall home healthcare market revenue. During the 2020-2025 period, the home healthcare solutions segment is anticipated to become the fastest growing segment of the market as a result of social distancing and self-isolation norms imposed to curb the spread of COVID-19. By 2025, the home healthcare devices and home healthcare solution segments are expected to hold ~15.70% and ~44.30% shares, respectively, in terms of market revenue.

COVID-19 impact analysis:
The outbreak of the Coronavirus disease, followed by a long-term global lockdown has had a severe impact on the overall home healthcare market in India. The telehealth solutions, health screening and monitoring devices, and home nursing services segments are likely to witness a significant growth amid the worldwide crisis. Perpetuation of social distancing norms, exhaustion of outdoor medical capacities, and initiatives undertaken by the Indian government to encourage at-home treatments and telehealth solutions are likely to accelerate market growth. Other home healthcare segments anticipated to be positively influenced during this period include health diagnostic devices, at-home therapeutic services and other medical supplies.

Companies covered
• Apollo Home Healthcare Limited
• CallHealth Services Private Limited
• Care24
• Critical Care Unified Private Limited
• Guardian Angel Homecare Private Limited
• Healthcare At Home Private Limited
• India Home Health Care Private Limited
• Life Circle Health Services Private Limited
• Medwell Ventures Private Limited
• Portea Medical Private Limited
• Practo Technologies Private Limited
• Lybrate India Private Limited

The post Home Healthcare Market in India 2020 first appeared on CRI Report.

Companies covered:
• Axis Bank of India
• Central Bank of India
• Federal Bank Limited
• HDFC Bank Limited
• ICICI Limited
• Kotak Mahindra Bank Limited
• Manappuram Finance Limited
• Muthoot Finance Limited
• State Bank of India
• Union Bank of India

The post Gold Loan Market in India 2020 first appeared on CRI Report.

Market segmentation based on product offerings:
Based on product offerings, the HCM market is segmented into eight types of solutions – core human resources (HR), payroll and compensation management, performance management, learning, talent acquisition, workforce management, benefits administration, and other solutions. The learning management segment is expected to witness the highest growth, expanding at a CAGR of ~12.67%.
The performance management and talent acquisition solution segments are likely to experience rapid growth during the 2020-2025 period.
Market segmentation based on component and deployment type:
In FY 2019, based on components, the HCM software market accounted for 66.86% of the overall market revenue. The HCM services segment accounted for ~34.14% of the total market share in the same financial year.
Based on deployment type, the HCM market in India is segmented into Cloud and on-premises solutions. During the forecast period, the market share of the on-premises solutions segment is anticipated to decline on account of limitations associated with storage space on local servers. In FY 2019, the Cloud-based HCM services segment accounted for ~79% of the overall market size, which is likely to go up substantially by the end of 2025.

Market segmentation based on industry vertical:
Key industries served by the Indian HCM solutions market include banking, financial services, and insurance (BFSI), consumer goods and retail, telecom and IT, manufacturing, and healthcare. The consumer goods and retail industry accounted for the highest share in FY 2019, taking up ~14.96% of the total market size, followed closely by telecom and IT. The government sector and manufacturing sector’s market share is estimated to experience significant growth during the forecast period.
Impact of COVID-19:
The COVID-19 outbreak has led to unprecedented economic turmoil across the world, and India’s human capital management market is not expected to be resilient to its impact. Due to the pandemic, the way organizations manage and communicate with employees has experienced a drastic change. Companies have been forced to make changes in their existing HCM solutions. Organizations that had not yet made the big switch by digitalizing their internal processes had to adopt online working environments to run their businesses smoothly during the crisis. Overall, the HCM market in the country and all over the world has experienced a definite growth curve amid the pandemic.

Market influencers:
HCM solutions allow organizations to use intuitive training to engage and educate their employees, bridging the skill gap. Further, organizations are enabled to create a pipeline of talent ensuring leadership continuity. HCM solutions also provide application tracking software to make the entire recruitment process seamless and error-free. Along with these perks, they optimize workforce engagement and allow better resource allocation.
Moreover, artificial intelligence (AI) and machine learning (ML) are being widely adopted by organizations across the country to improve their HCM practices. Companies are switching to a mobile-responsive design of HCM software to allow better user engagement, enhanced performance and reduced device management costs.
Competitive landscape:
The human capital management market in India is led by a balanced mix of established players, and numerous mid-level, emerging and small players. Companies like ADP India Pvt. Ltd, Oracle India Pvt. Ltd. and SAP India Pvt. Ltd. are key players in the market.

Companies covered:
• ADP India Pvt. Ltd.
• Beehive Software Services Pvt. Ltd.
• FlexiEle Consulting Services Pvt. Ltd.
• Greytip Software Pvt. Ltd.
• Oracle India Pvt. Ltd.
• SAP India Pvt. Ltd.
• Spine Technologies India Pvt. Ltd.
• Uneecops Workplace Solutions Pvt. Ltd
• ZingHR Techno India Pvt. Ltd.
• Zoho Corporation Pvt. Ltd.

The post Human Capital Management Market in India 2020 first appeared on CRI Report.

Impact of COVID-19:
The crisis caused by the COVID-19 pandemic has delayed the 5G roll out plan in India. The 5G spectrum auction, which was scheduled in June 2020, has been postponed. Furthermore, 3GPP has also delayed the release of 5G standards. This in turn, has led layers to stall the production of infrastructure equipment and devices. As a result of the delay in 5G spectrum auction, companies like Samsung and Oppo have launched their recent products without 5G support in India, while the same devices have 5G support features in other country markets. Although the launch has been delayed, the market witnessed a sharp rise in the demand for high-speed data amid the pandemic. An exponential rise in data traffic, the requirement of seamless network connection for remote working and penetration of IoT devices are projected to mark a positive impact of the 5G market amid the pandemic.
Competitive landscape
Telecom operators in India have been keen to harness the 5G opportunity. Strategic collaboration with equipment and infrastructure vendors have been a major focus of telecom companies. Bharti Airtel Limited established strategic alliances with international vendors like Nokia, Ericsson, Cisco, IBM and Red Hat over the recent past to build 5G infrastructure. Vodafone Idea Limited has entered a multi-year agreement with Ericsson to deploy 5G-ready wireless equipment in India. On the other hand, Reliance Jio Infocomm (Jio) has been strengthening the development of indigenous end-to-end 5G technology.

Companies covered
5G service providers
• Bharti Airtel Limited
• Bharat Sanchar Nigam Limited
• Reliance Jio Infocomm Limited
• Vodafone Idea Limited
Infrastructure equipment vendors
• Cisco Systems, Inc.
• Ericsson
• Huawei Technologies Co., Ltd
• Nokia Oyj
• ZTE Corporation

The post 5G Market in India 2020 first appeared on CRI Report.