Research report on imported grape wine in China 2020-2024

admin — Wed, 15 Jul 2020 01:51:43 +0000

Description
According to CRI, China is the world’s fifth largest wine consumer. Grape wine is the second largest alcoholic beverage in the world after beer and has a long history in China, but it is relatively inferior to other liquors.
There are largely low-end domestic wine products in China’s wine market, and demand for high-end grape wine relies on import.
According to CRI, the production of Chinese-made wine has been declining year by year since 2015. Besides, due to the shortcomings of high planting cost, backward mode and low efficiency, domestic grape wine has disadvantages in the competition with imported grapes.
The youth group is the major consumer of wine.
China’s total grape wine consumption is not low, but per capita consumption is well below the world average. Thus, China’s grape wine per capita consumption is expected to rise in the future.
Total grape wine import volume decreased year by year, from 737.04 million liters in 2017 to 612.49 million liters in 2019, but the import value in 2018 was higher than that in 2017, and the average price of imported grape wine in 2019 was USD 3.97 per liter, higher than that USD 3.70 per liter in 2017. It can be seen that Chinese consumers began to pay more attention to quality than quantity for grape wine.
In the first five months of 2020, affected by the epidemic situation, the import volume of wine decreased by 32.20% in the same period, and the price also declined.
Still grape wine occupied more share of China’s total imports, but decreased year on year. On the contrast, import volume of sparkling grape wine was relatively low, however showed an increasing trend. France, Australia, and Chile are major sources of China’s grape wine imports.
Compared with European industrial powers, the development of China’s wine industry is relatively late. The development of wine market is limited by the lack of efficient product promotion channels and narrow audience range.
According to CRI, considering many factors, it is estimated that after the end of the epidemic in 2020, the import volume of wine will rise in 2021, and then decrease in the total value. However, the proportion of imported high-grade wine will rise, and it will still maintain a large market in the total amount, with a value of about 1.80 billion USD by 2024. Among all types of grape wine, sparkling grape wine imports is expected to keep increasing, while other still grape wine imports are estimated to decrease.

Readers may obtain the following information through this report:
– Economic Environment of Grape Wine Industry in China
– Policies in Imported Grape Wine in China
– Analysis of Supply and Demand of Grape Wine in China
– Analysis of Imported Grape Wine in China
– Analysis of Major Sources of Grape Wine in China
– Price Trend of Imported Grape Wine in China
– Driving Forces and Opportunities of Imported Grape Wine in China
– Forecast on Imported Grape Wine in China 2020-2024

The post Research report on imported grape wine in China 2020-2024 first appeared on CRI Report.

Research Report on Wine Import in China, 2019-2023

admin — Mon, 04 Mar 2019 05:32:32 +0000

Description
With the improvement of living standards and the change of lifestyle, the demand for wine in China keeps increasing. China is the fifth largest wine consumer in the world. The fixed wine consumer groups in China are no longer limited to the middle class and the well-heeled. An increasing number of young people are starting to drink wine, and some middle-aged and elderly people are becoming wine drinkers for health reasons. At official banquets and business dinners, the consumption of Chinese spirits far exceeds that of wine but the gap in market share is narrowing.
The development of e-commerce boosts wine sales in China. And consumer groups vary greatly in preference and purchasing power. The output volume and quality of domestic wine can hardly be improved, and wine making costs more in China than in other countries, which pushes up the import volume of wine in China. Many Chinese wine producers repackage imported bulk wine to produce wine of their own brands. As the Chinese government has no special restrictions on wine import, the number of wine importers in China stays above 5,000 in recent years.
According to CRI’s analysis, the import volume of wine in China reached 729.68 million liters in 2018. It decreased as compared to 2017 but increased by about 80% as compared to 2013. About 20% of China’s wine imports are bulk wine in containers holding more than 10L, and the rest are bottled wine in containers holding 10L or less. In 2018, the import value of wine in China reached USD 3.91 billion, increasing by about 6.50% as compared to 2017. France was the largest source of China’s wine imports. The value of China’s wine imports from France was about USD 1 billion in 2018, decreasing by nearly 9% YOY. Australia was the second largest source of China’s wine imports. The value of China’s wine imports from Australia was about USD 700 million in 2018, decreasing by 3.50% YOY. Chile was the third largest source of China’s wine imports. The value of China’s wine imports from Chile was about USD 340 million, increasing by 4.50% YOY. In 2018, the average import price of wine in China was lower than 6 USD/liter, which shows that China’s wine imports are mostly medium-to-low end products.
According to CRI’s market survey, there is neither well-developed wine culture nor well-known wine brands on the Chinese market. Most Chinese consumers find it difficult to identify the types and grades of wines. Therefore, low-end imported wines prevail in China. Some inferior wines are even sold at high prices by advantage of marketing techniques. China’s wine market will become standardized as consumers grow more mature and the market is better regulated. But it may take 5 to 10 years or longer. It is important for wine importers to select brands and products suitable for the Chinese market and spread consumption concept in a way acceptable to Chinese consumers.

Topics covered:
– Economic and policy environments of wine import in China
– Wine import in China from 2013 to 2018
– Major sources of China’s wine imports
– Product segments and prices of wine imports
– Major wine importers in China
– Forecasts on wine import in China from 2019 to 2023

The post Research Report on Wine Import in China, 2019-2023 first appeared on CRI Report.

wine import – CRI Report

Research report on imported grape wine in China 2020-2024

Research Report on Wine Import in China, 2019-2023