Market Overview

This study on the US Smart TV Market provides detailed information on industry trends, market dynamics, market size, competitive landscape, and growth opportunities.
The rising popularity of video-on-demand service and the increased popularity of smart TV is expected to boost the growth of the smart TV market throughout the forecast period. Demand for online streaming has opened opportunities for service providers to venture into the Over the Top (OTT) platform and content distribution over the Internet, which is expected to propel the smart TV market during the assessment period. On the other hand, the taxation of smart TV will act as a market restrain, security and privacy issues, high cost of production, and changing customer preferences and content regulations is projected to pose a significant obstacle to the market’s growth.
Over the years, smart TVs have gained popularity. Users can easily navigate between streaming services and social media on their TV, the same as they would on a smartphone, tablet, or computer. With the addition of voice commands, using these devices has become easier and more convenient. Smart TVs work well for gaming services, too. Picture quality and image sharpness are much better on a smart TV than on a regular TV. Some newer models of smart TVs have 4K Ultra HD content that provides high-quality pictures and sound.

Market Segmentation

Based on the resolution, the Smart TV Market has been divided into 4K UHD TV, Full HD TV, HDTV, and 8KTV. The Full HD TV resolution dominated the market in 2021 and was valued at USD 23.6 billion while 4K UHD TV to exhibit the highest CAGR of 21.2% during the review period.
By technology, the Smart TV Market has been segmented into LCD, LED OLED and QLED. Among these, the LED segment contributed the largest market share during the review period.
Based on screen type, the Smart TV Market has been divided into curved and flat screen. The flat screen dominated the market in 2021.
By screen size, the Smart TV Market has been segmented into 24 Inches, 32 Inches, 42 Inches, 55 Inches, 65 Inches, and Others. Among these, the 42 inches contributed the largest market share during the review period.
Based on the operating system, the Smart TV Market has been divided into Android, Tizen, WebOS, and Others. The Tize dominated the market in 2021 and was valued at USD 23.2 billion while others to exhibit the highest CAGR of 19.4% during the review period.
By distribution channel, the Smart TV Market has been segmented into online and offline. Among these, the online segment contributed the largest market share and exhibit the highest CAGR of 18.5% during the review period.
Based on end-user the Smart TV Market has been divided into residential, commercial, and others. The residential segment is expected exhibit the highest CAGR of 18.7% during the review period.

Major Players

The major vendors profiled in the study are Samsung Electronics, LG Electronics, Sony Corporation, TCL Corporation, Vizio, Inc, Toshiba Corporation, Apple, Inc., Panasonic Corporation, Hiaer, Hisense and Hitachi, Ltd.

COVID 19 Impacts

We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 13
2 MARKET INTRODUCTION 15
2.1 DEFINITION 15
2.2 SCOPE OF THE STUDY 15
2.3 MARKET STRUCTURE 16
3 RESEARCH METHODOLOGY 17
4 MARKET DYNAMICS 23
4.1 INTRODUCTION 23
4.2 DRIVERS 24
4.2.1 RISING POPULARITY OF VIDEO-ON-DEMAND SERVICE 24
4.2.2 INCREASED POPULARITY OF SMART TVS 24
4.2.3 DRIVERS IMPACT ANALYSIS 25
4.3 RESTRAINTS 25
4.3.1 TAXATION OF SMART TV WILL ACT A MARKET RESTRAIN 25
4.3.2 SECURITY AND PRIVACY ISSUES 26
4.3.3 HIGH COST OF PRODUCTION 26
4.3.4 CHANGING CUSTOMER PREFERENCES AND CONTENT REGULATIONS 26
4.3.5 RESTRAINTS IMPACT ANALYSIS 27
4.4 OPPORTUNITY 28
4.4.1 DEMAND FOR ONLINE STREAMING HAS OPENED OPPORTUNITIES FOR SERVICE PROVIDERS TO VENTURE
INTO THE OVER THE TOP (OTT) PLATFORM AND CONTENT DISTRIBUTION OVER THE INTERNET 28
4.5 IMPACT OF COVID-19 28
4.5.1 ECONOMIC IMPACT ON THE OVERALL MANUFACTURING INDUSTRY 28
4.6 IMPACT ON THE US SMART TV MARKET 29
4.6.1 IMPACT ON SUPPLY CHAIN 29
4.6.2 PRICE VARIATION OF KEY RAW MATERIALS 30
5 MARKET FACTOR ANALYSIS 31
5.1 VALUE CHAIN ANALYSIS 31
5.1.1 HARDWARE MANUFACTURERS 31
5.1.2 PLATFORM DEVELOPERS 32
5.1.3 TECHNOLOGY PROVIDERS 32
5.1.4 SYSTEM INTEGRATORS 32
5.1.5 DISTRIBUTORS/RESELLERS 32
5.1.6 END USERS 32
5.2 PORTER’S FIVE FORCES MODEL 33
5.2.1 THREAT OF NEW ENTRANTS 33
5.2.2 BARGAINING POWER OF SUPPLIERS 34
5.2.3 THREAT OF SUBSTITUTES 34
5.2.4 BARGAINING POWER OF BUYERS 34
5.2.5 INTENSITY OF RIVALRY 34
6 US SMART TV MARKET, BY RESOLUTION 35
6.1 OVERVIEW 35
6.1.1 US SMART TV MARKET, BY RESOLUTION, 2018–2030 36
6.2 4K UHD TV 36
6.3 FULL HD TV 36
6.4 HDTV 36
6.5 8KTV 36
7 US SMART TV MARKET, BY TECHNOLOGY 37
7.1 OVERVIEW 37
7.1.1 US SMART TV MARKET, BY TECHNOLOGY, 2018–2030 38
7.2 LCD 38
7.3 LED 38
7.4 OLED 38
7.5 QLED 39
8 US SMART TV MARKET, BY SCREEN TYPE 40
8.1 OVERVIEW 40
8.1.1 US SMART TV MARKET, BY SCREEN TYPE SIZE, 2018–2030 41
8.2 CURVED SCREEN 41
8.3 FLAT SCREEN 41
9 US SMART TV MARKET, BY SCREEN SIZE 42
9.1 OVERVIEW 42
9.1.1 US SMART TV MARKET, BY SCREEN SIZE, 2018–2030 43
9.2 24 INCHES 43
9.3 32 INCHES 43
9.4 42 INCHES 43
9.5 55 INCHES 43
9.6 65 INCHES 44
9.7 OTHERS 44
10 US SMART TV MARKET, BY OPERATING SYSTEM 45
10.1 OVERVIEW 45
10.1.1 US SMART TV MARKET, BY OPERATING SYSTEM, 2018–2030 46
10.2 ANDROID 46
10.3 TIZEN 46
10.4 WEBOS 46
10.5 OTHERS 47
11 US SMART TV MARKET, BY DISTRIBUTION CHANNEL 48
11.1 OVERVIEW 48
11.1.1 US SMART TV MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 49
11.2 ONLINE 49
11.3 OFFLINE 49
12 US SMART TV MARKET, BY END-USER 50
12.1 OVERVIEW 50
12.1.1 US SMART TV MARKET, BY END-USER, 2018–2030 51
12.2 RESIDENTIAL 51
12.3 COMMERCIAL 51
12.4 OTHERS 51
13 US SMART TV, ADDITIONAL CUSTOMIZATION 52
13.1 US SMART TV MARKET, (NO RESTRICTIONS ON END-USERS) BY RESOLUTION, 2018–2030 52
13.2 US SMART TV MARKET, (NO RESTRICTIONS ON END-USERS) BY SCREEN SIZE, 2018–2030 52
13.3 PC GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 52
13.4 PC GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 53
13.5 SONY PLAYSTATION GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 53
13.6 SONY PLAYSTATION GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 53
13.7 XBOX GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 54
13.8 XBOX GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 54
14 COMPETITVE LANDSCAPE 55
14.1 COMPETITIVE BENCHMARKING 56
14.1.1 US SMART TV MARKET: COMPETITIVE BENCHMARKING 56
14.2 VENDOR SHARE ANALYSIS 57
14.2.1 US SMART TV MARKET: COMPETITIVE BENCHMARKING 57
14.3 RECENT DEVELOPMENTS 57
14.3.1 PRODUCT DEVELOPMENT/ANNOUNCEMENT 57
14.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 60
15 COMPANY PROFILE 61
15.1 LG ELECTRONICS 61
15.1.1 COMPANY OVERVIEW 61
15.1.2 FINANCIAL OVERVIEW 62
15.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 63
15.1.4 KEY DEVELOPMENTS 64
15.1.5 SWOT ANALYSIS 65
15.1.6 KEY STRATEGIES 65
15.2 PANASONIC CORPORATION 66
15.2.1 COMPANY OVERVIEW 66
15.2.2 FINANCIAL OVERVIEW 67
15.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
15.2.4 KEY DEVELOPMENTS 68
15.2.5 SWOT ANALYSIS 69
15.2.6 KEY STRATEGIES 69
15.3 SONY CORPORATION 70
15.3.1 COMPANY OVERVIEW 70
15.3.2 FINANCIAL OVERVIEW 71
15.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
15.3.4 KEY DEVELOPMENTS 72
15.3.5 SWOT ANALYSIS 73
15.3.6 KEY STRATEGIES 73
15.4 HAIER ELECTRONICS GROUP CO., LTD. 74
15.4.1 COMPANY OVERVIEW 74
15.4.2 FINANCIAL OVERVIEW 75
15.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 76
15.4.4 KEY DEVELOPMENTS 77
15.4.5 SWOT ANALYSIS 77
15.4.6 KEY STRATEGIES 77
15.5 TCL CORPORATION 78
15.5.1 COMPANY OVERVIEW 78
15.5.2 FINANCIAL OVERVIEW 79
15.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 80
15.5.4 KEY DEVELOPMENTS 80
15.5.5 SWOT ANALYSIS 81
15.5.6 KEY STRATEGIES 81
15.6 SAMSUNG ELECTRONICS CO., LTD 82
15.6.1 COMPANY OVERVIEW 82
15.6.2 FINANCIAL OVERVIEW 83
15.6.3 PRODUCTS OFFERED 83
15.6.4 KEY DEVELOPMENTS 84
15.6.5 SWOT ANALYSIS 85
15.6.6 KEY STRATEGIES 85
15.7 APPLE INC. 86
15.7.1 COMPANY OVERVIEW 86
15.7.2 FINANCIAL OVERVIEW 87
15.7.3 PRODUCTS OFFERED 87
15.7.4 KEY DEVELOPMENTS 87
15.7.5 SWOT ANALYSIS 88
15.7.6 KEY STRATEGIES 88
15.8 TOSHIBA CORPORATION 89
15.8.1 COMPANY OVERVIEW 89
15.8.2 FINANCIAL OVERVIEW 90
15.8.3 PRODUCTS OFFERED 91
15.8.4 KEY DEVELOPMENTS 91
15.8.5 SWOT ANALYSIS 91
15.8.6 KEY STRATEGIES 92
15.9 HITACHI LTD. 93
15.9.1 COMPANY OVERVIEW 93
15.9.2 FINANCIAL OVERVIEW 94
15.9.3 PRODUCTS OFFERED 95
15.9.4 KEY DEVELOPMENTS 95
15.9.5 SWOT ANALYSIS 95
15.9.6 KEY STRATEGIES 96
15.10 HISENSE 97
15.10.1 COMPANY OVERVIEW 97
15.10.2 FINANCIAL OVERVIEW 98
15.10.3 PRODUCTS OFFERED 98
15.10.4 KEY DEVELOPMENTS 99
15.10.5 KEY STRATEGIES 99
15.11 VIZIO HOLDING CORP., INC. 100
15.11.1 COMPANY OVERVIEW 100
15.11.2 FINANCIAL OVERVIEW 101
15.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
15.11.4 KEY DEVELOPMENTS 102
15.11.5 SWOT ANALYSIS 103
15.11.6 KEY STRATEGIES 103
 

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