The climate in Southeast Asia is hot, humid and rainy, while the population base in Southeast Asia is large, mostly multi-population families, and clothes need to be washed frequently and in large quantities. With the rapid development of Southeast Asia’s economy and the improvement of living standards, the penetration rate of household appliances such as washing machines has gradually increased, and the demand for laundry detergents such as washing powder or laundry detergent has also grown, driving the development of Southeast Asia’s laundry industry.

The promising laundry detergent industry in Southeast Asia has attracted multinational companies such as Unilever and P&G to layout the Southeast Asian market. In Vietnam, for example, Unilever and P&G have occupied a major market share in the Vietnamese laundry detergent industry, and OMO is the highest-selling laundry detergent brand in the Vietnamese market. Vietnam’s local laundry detergent brands are late to enter the market, but are gradually increasing their market share. In addition, detergent brands from some Asian countries, such as China and Japan, have entered or are entering the Chinese market.

Southeast Asia in this report includes 10 countries: Singapore, Thailand, Philippines, Malaysia, Indonesia, Vietnam, Myanmar, Brunei, Laos and Cambodia. With a total population of over 600 million by the end of 2021, Southeast Asia has an overall economic growth rate higher than the global average and is one of the key drivers of future global economic growth.

According to CRI’s analysis, the economic levels of the 10 Southeast Asian countries vary greatly, with Singapore being the only developed country with a per capita GDP of about US$73,000 in 2021. While Myanmar and Cambodia will have a GDP per capita of less than US$2,000 in 2021. The population and minimum wage levels of each country also vary greatly. Brunei, which has the smallest population, will have a total population of less than 500,000 people in 2021, while Indonesia, which has the largest population, will have a population of about 275 million people in 2021.

CRI expects the Southeast Asian laundry detergent industry to maintain growth from 2023-2032.

Topics covered:

• Southeast Asia Laundry Detergent Industry Status and Major Sources in 2018-2022
• What is the Impact of COVID-19 on Southeast Asia Laundry Detergent Industry?
• Which Companies are the Major Players in Southeast Asia Laundry Detergent Industry Market and What are their Competitive Benchmarks?
• Key Drivers and Market Opportunities in Southeast Asia Laundry Detergent Industry
• What are the Key Drivers, Challenges, and Opportunities for Southeast Asia Laundry Detergent Industry during 2023-2032?
• What is the Expected Revenue of Southeast Asia Laundry Detergent Industry during 2023-2032?
• What are the Strategies Adopted by the Key Players in the Market to Increase Their Market Share in the Industry?
• What are the Competitive Advantages of the Major Players in Southeast Asia Laundry Detergent Industry Market?
• Which Segment of Southeast Asia Laundry Detergent Industry is Expected to Dominate the Market in 2032?
• What are the Major Adverse Factors Facing Southeast Asia Laundry Detergent Industry?

Table of Contents

1 Singapore Laundry Detergent Industry Analysis

1.1 Development Environment of Singapore’s Laundry Detergent Industry

1.1.1 Geography

1.1.2 Population

1.1.3 Economy

1.1.4 Minimum Wage in Singapore

1.2 Singapore Laundry Detergent Industry Operation 2023-2032

1.2.1 Supply

1.2.2 Demand

1.2.3 Import and Export Situation

1.3 Analysis of Major Laundry Detergent Manufacturing and Sales Companies in Singapore

2 Analysis of the Thai Laundry Detergent Industry 

2.1 Development Environment of Thailand’s Laundry Detergent Industry

2.1.1 Geography

2.1.2 Population

2.1.3 Economy

2.1.4 Thailand Minimum Wage

2.2 Thailand Laundry Detergent Industry Operation 2023-2032

2.2.1 Supply

2.2.2 Demand

2.2.3 Import and Export Status

2.3 Analysis of Major Laundry Detergent Manufacturers and Sales Companies in Thailand

3 Analysis of the Philippine Laundry Detergent Industry

3.1 Development Environment of the Philippine Laundry Detergent Industry

3.1.1 Geography

3.1.2 Population

3.1.3 Economy

3.1.4 Minimum Wage in the Philippines

3.2 Philippine Laundry Detergent Industry Operation 2023-2032

3.2.1 Supply

3.2.2 Demand

3.2.3 Import and Export Situation

3.3 Analysis of Major Laundry Detergent Manufacturing and Sales Companies in the Philippines

4 Analysis of the Malaysian Laundry Detergent Industry 

4.1 Development Environment of the Malaysian Laundry Detergent Industry

4.1.1 Geography

4.1.2 Population

4.1.3 Economy

4.1.4 Minimum Wage in Malaysia

4.2 Malaysia Laundry Detergent Industry Operation 2023-2032

4.2.1 Supply

4.2.2 Demand

4.2.3 Import and Export Status

4.3 Analysis of Major Laundry Detergent Manufacturing and Sales Companies in Malaysia

5 Analysis of the Indonesian Laundry Detergent Industry

5.1 Development Environment of Indonesia Laundry Detergent Industry

5.1.1 Geography

5.1.2 Population

5.1.3 Economy

5.1.4 Minimum Wage in Indonesia

5.2 Indonesia Laundry Detergent Industry Operation 2023-2032

5.2.1 Supply

5.2.2 Demand

5.2.3 Import and Export Status

5.3 Analysis of Major Laundry Detergent Manufacturers and Sales Companies in Indonesia

6 Analysis of Vietnam’s Laundry Detergent Industry 

6.1 Development Environment of Vietnam’s Laundry Detergent Industry

6.1.1 Geography

6.1.2 Population

6.1.3 Economy

6.1.4 Minimum Wage in Vietnam

6.2 Vietnam Laundry Detergent Industry Operation 2023-2032

6.2.1 Supply

6.2.2 Demand

6.2.3 Import and Export Situation

6.3 Analysis of Major Laundry Detergent Manufacturing and Sales Companies in Vietnam

7 Analysis of Myanmar’s laundry detergent industry

7.1 Development Environment of Myanmar’s Laundry Detergent Industry

7.1.1 Geography

7.1.2 Population

7.1.3 Economy

7.1.4 Myanmar Minimum Wage

7.2 Myanmar Clothes Detergent Industry Operation in 2023-2032

7.2.1 Supply

7.2.2 Demand

7.2.3 Import and Export Situation

7.3 Analysis of Major Laundry Detergent Manufacturing and Sales Companies in Myanmar

8 Analysis of Brunei’s Laundry Detergent Industry

8.1 Development Environment of Brunei Laundry Detergent Industry

8.1.1 Geography

8.1.2 Population

8.1.3 Economy

8.1.4 Brunei Minimum Wage

8.2 Brunei Laundry Detergent Industry Operation 2023-2032

8.2.1 Supply

8.2.2 Demand

8.2.3 Import and Export Status

8.3 Brunei Major Laundry Detergent Manufacturing and Sales Companies Analysis

9 Analysis of the Laundry Detergent Industry in Laos

9.1 Development Environment of the Laundry Detergent Industry in Laos

9.1.1 Geography

9.1.2 Population

9.1.3 Economy

9.1.4 Minimum Wage in Laos

9.2 Laos Laundry Detergent Industry Operation 2023-2032

9.2.1 Supply

9.2.2 Demand

9.2.3 Import and Export Situation

9.3 Laos Major Laundry Detergent Manufacturing and Sales Companies Analysis

10 Analysis of the Cambodian Laundry Detergent Industry

10.1 Development Environment of Cambodian Laundry Detergent Industry

10.1.1 Geography

10.1.2 Population

10.1.3 Economy

10.1.4 Minimum Wage in Cambodia

10.2 Cambodia Laundry Detergent Industry Operation in 2023-2032

10.2.1 Supply

10.2.2 Demand

10.2.3 Import and Export Situation

10.3 Analysis of Major Clothing Detergent Manufacturers and Sales Companies in Cambodia

11 Southeast Asia Laundry Detergent Industry Outlook 2023-2032

11.1 Analysis of Factors Influencing the Development of the Southeast Asia Laundry Detergent Industry

11.1.1 Favorable Factors

11.1.2 Unfavorable Factors

11.2 Southeast Asia Laundry Detergent Industry Revenue Forecast 2023-2032

11.3 Southeast Asia Laundry Detergent Industry Demand Analysis 2023-2032

11.4 Impact of COVID-19 Outbreak on the Laundry Detergent Industry

The post Research Report on Southeast Asia Laundry Detergent Industry 2023-2032 first appeared on CRI Report.

Market drivers:

The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

Market challenges:
Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

Companies covered:
1. Fena Pvt. Ltd.
2. Godrej Consumer Products Ltd.
3. Hindustan Unilever Ltd.
4. Jyothy Laboratories Ltd.
5. Nirma Ltd.
6. Patanjali Ayurved
7. Procter & Gamble Home Products Ltd.
8. Reckitt Benckiser (India) Ltd.
9. Rohit Surfactants Pvt. Ltd.

Customization available:

The post Laundry Detergent Market in India (2018-2023) first appeared on CRI Report.

On the basis of pricing, the organized detergent market can be divided into three categories, such as popular (economy), mid-range and premium. While Hindustan Unilever dominates the high priced premium and mid-range category, Ghari dominates the popular low-priced category.

Laundry Detergent Market in India Key Growth Factors
Rising income growth has led to an increased penetration of washing machines in India’s urban and rural households. This has created a massive opportunity for the laundry detergent industry. In addition, new launches in laundry care are skewed towards high-priced powder detergents and high-quality hand wash detergents targeting urban consumers, which is boosting value growth for the overall detergent market.

Laundry Detergent Market in India Threats and Key Players
High competition in the market coupled with pricing wars is acting as a deterrent to the growth of the industry. Lack of product innovation and differentiation is another challenge for detergent manufacturers in India.

The use of certain chemicals and other toxic elements in detergents can potentially deteriorate purchase intent, which can hamper market growth.

While the laundry detergent industry in India is majorly captured by organized detergent or laundry brands, such as Hindustan Unilever Limited, Rohit Surfactants, Procter & Gamble and Nirma, unorganized local players continue to have a significant market share in rural areas and lower socio-economic groups.

What’s covered in the report?

The Indian detergent market size and growth forecast 2015 to 2020
Market segmentation by detergent brand and category
Trade analysis between FY13 and FY16-17
Qualitative analysis of the major drivers and challenges affecting the market
Competitive landscape and detailed profiles of major public and private players
Why buy?

To understand the current landscape, market outlook, major players and their strategic initiatives, and the key opportunities in rural and urban markets
Be informed regarding the key developments in the detergent market in India
Recognize major competitors’ business strategies and market dynamics and respond accordinglySlide 1: Executive Summary

Socioeconomic Indicators
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview
Slide 8: Market Definition and Structure
Slide 9: Detergent Market size & Growth Forecast (Value-Wise; FY 2015 – FY 2020e) and Current Market Scenario
Slide 10: Player Wise Segmentation and Category Wise Segmentation

Trade Analysis
Slide 11 – Export of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 12 – Export of Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 13 – Import of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Import of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 14 – Import of Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 15 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 16 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 17 – Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 18 – Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 19 – Export of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 20 – Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 21 –Import of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 22 – Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Market Influencers
Slide 23: Market Drivers
Slide 24: Market Drivers Contd.
Slide 25: Market Challenges

Competitive Landscape
Slide 26: List of Major Players
Slide 27-40: Profiles of Major Players

Recent Developments
Slide 41: Key Recent Developments

Appendix
Slide 42: Research Methodology

The post Detergent Market in India 2017 first appeared on CRI Report.