Major consumer groups of feed include retailers, individuals and companies. The number of companies with certain scale is relatively small due to the low concentration rate of the livestock breeding industry and extensive geographical locations. The urbanization is low while the rural population proportion is large in China so there are numerous small raising households, which leads to certain demand for feed. The demand of retailers for feed is larger because of their small-scale breeding with mature technologies and fund basis. Some breeding companies are key feed consumers with large scale and variety as well as long-term orders with suppliers. Therefore, the development of the livestock breeding industry is closely related to that of the feed industry.

Major downstream of the feed industry refers to the livestock breeding industry. In recent years, the livestock breeding industry scales up, promoting profits and disease incidence and influencing the cycle of the feed industry. Consumers of feed are large in demand volume but low in the bargaining ability with the scaling up of the livestock breeding industry when no disease happens and vice versa.

Animal Feed Additives market by Type (Amino acids, Phosphates, Vitamins, Acidifiers, Carotenoids, Enzymes, Mycotoxin detoxifiers, Others); By Livestock (Poultry, Ruminants, Swine, Aquatic animals, other livestock (equine and pet food)); By Form (Dry, Liquid); By Source (Synthetic, Natural) and Region – Global Analysis of Market Size, Share & Trends for 2019–2020 and Forecasts to 2030

According to CRI, the output volume of feed increased from 190 million tons in 2011 to 280 million tons in 2015 in China. The market scale of feed increased from CNY 724.94 billon to CNY 1,125.72 billion during the corresponding period. Meanwhile, the size growth rate of the feed market increased from 14.68% in 2011 to 16.35% in 2012 while it declined to 4.10% from 2013 to 2015. Generally, the market size of feed grows while the rate declines, which is related to the slump growth rate of economy in China.

According to CRI, the aggregate market concentration rate of top 5 enterprises in the growing feed industry was about 10% in 2015. The feed industry is at the stage of accelerated integration with the scaling up of downstream breeding enterprises, leading to a structure transformation in terms of the demand, market and products for quality and safety. In reality, small sized enterprises are phased out while large scale ones are expanding so the concentration rate of the feed industry is growing apparently. The restructuring of the feed industry is considered to be major means for enterprises to explore the way out.

Presently, the feed industry develops rapidly with the extending application of concentrated feed, which promotes the pig raising industry. With the development of e-commerce, increasing number of various pig feed products and manufacturers as well as the transition of concentrated feed towards the e-commerce market, numerous consumers and manufacturers choose to rely on animal husbandry business websites to conduct presentation and trading in accordance with their own breeding characteristics.

The feed industry possesses a large market potential with the growing livelihood and demand for livestock products in China. It will be promoted by the scientific and rational livestock breeding industry with growing scale and production efficiency.

Through this report, readers can acquire the following information:

-Development Environment of Feed Industry in China

-Development Status of Feed Industry in China

-Top 5 Enterprises and Their Operation Status in China Feed Industry, 2013-2016

-Competition Status of Feed Industry in China

-Price Trend of Major Raw Materials of Feed in China, 2013-2016

-Major Driving Forces and Market Opportunities in China Feed Industry

-Risks and Challenges in China Feed Industry

-Development Trend of China Feed Industry, 2017-2021

Table of Contents

1 Relevant Concepts of Feed Industry

1.1 Definition and Classification of Feed

1.1.1 Definition of Feed

1.1.2 Classification of Feed

1.2 Research Methods of the Report

1.2.1 Parameters and Assumptions

1.2.2 Data Sources

1.3 Feed Industry Chain

1.4 About CRI

2 Analysis on Feed Industry in China, 2011-2016

2.1 Development Environment of Feed Industry in China

2.1.1 Economic Environment of Feed Industry in China

2.1.2 Policy Environment of Feed Industry in China

2.2 Analysis on Supply of Feed Industry in China

2.3 Analysis on Demand for Feed in China

2.3.1 Major Consumer Group of Feed Industry in China

2.3.2 Demand for Feed in China

3 Analysis on Competition Status in Feed Industry in China, 2013-2016

3.1 Barriers to Entry in Feed Industry in China

3.1.1 Policy Barriers

3.1.2 Barriers of Sales Channels

3.1.3 Barriers of Human Resources

3.1.4 Technical Barriers

3.2 Competition Structure of Feed Producing Industry in China

3.2.1 Bargaining Ability of Raw Material Suppliers of Feed

3.2.2 Bargaining Ability of Feed Consumers

3.2.3 Internal Competition of Feed Industry

3.2.4 Potential Entrants of Feed Industry

3.2.5 Substitutes of Feed

4 Analysis on Top 5 Feed Manufacturers in China, 2013-2016

4.1 New Hope Liuhe Co., Ltd.

4.1.1 Enterprise Profile of New Hope Liuhe Co., Ltd.

4.1.2 Sales Revenue and Market Share of New Hope Liuhe Co., Ltd.

4.2 Twins Group Co., Ltd.

4.2.1 Enterprise Profile of Twins Group

4.2.2 Sales Revenue and Market Share of Twins Group

4.3 Guangdong Haid Group Co., Ltd.

4.3.1 Enterprise Profile of Guangdong Haid Group Co., Ltd.

4.3.2 Sales Revenue and Market Share of Guangdong Haid Group

4.4 Beijing Dabeinong Technology Group Co., Ltd.

4.4.1 Enterprise Profile of Dabeinong

4.4.2 Sales Revenue and Market Share of Dabeinong

4.5 Jiangxi Zhengbang Technology Co.,Ltd.

4.5.1 Enterprise Profile of Zhengbang Technology

4.5.2 Sales Revenue and Market Share of Zhengbang Technology

5 Trend of Production Costs and Prices of Feed in China, 2013-2016

5.1 Analysis on Production Costs of Feed in China, 2013-2016

5.2 Price Trend of Feed in China, 2013-2016

6 Prediction on Development of Feed Industry in China, 2016-2020

6.1 Factors Influencing the Development of Feed Industry in China

6.1.1 Major Driving Forces and Market Opportunities in Feed Industry in China

6.1.2 Risks and Challenges in Feed Industry

6.2 Prediction on Supply in Feed Industry in China

6.2.1 Forecast on Supply of Feed in China, 2017-2020

6.3 Forecast on Demand for Feed in China, 2017-2021

Selected Charts

Chart China’s GDP, 2011-2015

Chart Fattened Volume of Pigs in China, 2011-2016

Chart Fattened Volume of Chicken in China, 2011-2016

Chart Related Laws and Regulations Concerning Feed Industry Issued by Chinese Government, 2011-2016

Chart Output Volume of Feed in China, 2011-2015

Chart Market Size of Feed in China, 2011-2015

Chart Major Feed Manufacturers and Their Market Shares in China, 2013-2016

Chart Sales Revenue of Feed of New Hope Liuhe Co., Ltd., 2013-2015

Chart Market Share of Feed of New Hope Liuhe Co., Ltd. in China, 2013-2015

Chart Sales Revenue of Feed of Twins Group, 2013-2015

Chart Market Share of Feed of Twins Group in China, 2013-2015

Chart Sales Revenue of Feed of Guangdong Haid Group, 2013-2015

Chart Market Share of Feed of Guangdong Haid Group in China, 2013-2015

Chart Sales Revenue of Feed of Dabeinong, 2013-2015

Chart Market Share of Feed of Dabeinong in China, 2013-2015

Chart Sales Revenue of Feed of Zhengbang Technology, 2013-2015

Chart Market Share of Feed of Zhengbang Technology in China, 2013-2015

Chart Price Trend of Wheat in China, 2013-2016

Chart Price Trend of Corn in China, 2013-2015

Chart Forecast on Production Volume of Feed in China, 2017-2021

Chart Forecast on Market Size of Feed in China, 2016-2020

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