Key Growth factors

Each year, thousands of people are affected by insect-borne diseases such as dengue, malaria and chikungunya in India. To keep homes insect-free and prevent the spread of diseases, home insecticides have become a necessity across Indian households.

There’s also rising awareness about the availability and benefits of different home insecticides, which has further caused a rise in the demand for home insecticides.

Threats and key players

Many consumers link insecticides with health risks and toxic chemicals, which is a major hindrance to its adoption growth. There’s low penetration of branded home insecticides in rural parts of the country, where people still rely on traditional methods such as burning incense sticks and coconut fiber and fumigation with neem leaves. This implies a heavy reliance on urban areas for growth.

Companies have started recognizing the immense potential of untapped rural regions and are coming up with specific promotional activities and campaigns to penetrate these markets.

At the time of writing, Good Knight from Godrej Consumer Products dominates the home insecticide market. Other major players in the market include Dabur India Limited, Jyothy Laboratories Limited, and Acme Organics Private Limited.

What’s covered in the report?

Overview of the home insecticides market in India and forecasted market size data in terms of value over 2011 to 2020
Trade analysis of home insecticides in India
Qualitative analysis of the major drivers and challenges affecting the market
Analysis of the competitive landscape and profiles of major players operating in the market
Key recent developments associated with the home insecticides market in India

Why buy?

Get a broad understanding of the home insecticides market in India, the dynamics of the market and current state of the sector
Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market
Be informed regarding the key developments in the home insecticides market in India
Understand major competitors’ business strategies and market dynamics and respond accordinglySlide 1: Executive Summary

Socioeconomic Indicators
Slide 2: Total Population (2010-2011 -2019-2020), Population Density (2010-2011 -2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 -2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview
Slide 8-9: Market Definition and Structure
Slide 10: Home Insecticides Market in India -Market Overview, Size and Growth (Value-Wise; FY 2011 – FY 2020e)

Trade Analysis
Slide 11: Export of Insect Repellant -Size {Value-Wise; FY 2012-FY 2016-2017(Apr-Sep) and Volume-wise; FY 2012-FY 2016-2017(Apr-Sep)}
Slide 12: Export of Insect Repellant -Region Wise Exports {Value-Wise: FY 2015 and FY 2016-2017(Apr-Sep); Volume-wise: FY 2015 and FY 2016-2017(Apr-Sep)}
Slide 13: Import of Insect Repellant -Size (Value-Wise; FY 2012-FY 2016 and Volume-wise; FY 2012-FY 2016)
Slide 14: Import of Insect Repellant -Region Wise Imports (Value-Wise: FY 2015 and FY 2016; Volume-wise: FY 2015 and FY 2016)
Slide 15: Export of Paper Coated With Insecticide -Size {Value-Wise; FY 2012-FY 2016-2017(Apr-Sep) and Volume-wise; FY 2012-FY 2016-2017(Apr-Sep)}
Slide 16: Export of Paper Coated With Insecticide -Region Exports {Value-Wise: FY 2015 and FY 2016-2017(Apr-Sep); Volume-wise: FY 2015 and FY 2016-2017(Apr-Sep)}

Market Influencers
Slide 17-18: Market Drivers
Slide 19: Market Challenges

Competitive Landscape
Slide 20: List of Major Players
Slide 21-36: Profiles of Major Players

Recent Developments
Slide 37: Key Recent Developments

Appendix
Slide 38: Research Methodology

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