Loyalty schemes, promotional offers and deep discounts are some of the most prominent trends in the market. Additionally, changing business models and turning into mainstream online retailers, and consolidation and self-owned brands are some other major trends. The market is also witnessing opening of exclusive online brands opting for a ‘market place’ approach.

E-commerce Market in India – Key Growth Factors
Rapid growth of smartphones and internet connectivity across the country, especially in tier-2 and tier- 3 cities, has given greater access to virtual shopping and e-tailing websites to the tech-savvy generation.

The increasing purchasing power of the Indian population and rise in third-party logistics services or 3PL are emerging as the key growth drivers for e-commerce in the country.

Most importantly, consumers enjoy the ease and comfort associated with e-commerce, which is shaping the growth curve for the entire e-commerce market in India.

E-commerce Market in India – Threats and Key Players
GST or the Goods and Services Tax law will act as a major challenge for Indian e-commerce market. In addition, a majority of players operating in the market are facing dire lack of funds. Raising funds to support daily business operations and online advertising expenses has therefore become a major challenge. Furthermore, the e-commerce market incurs steep losses due to spam orders and orders paid in cash.

Notable e-commerce companies in India include Flipkart, Snapdeal and Amazon India.

What’s covered in the report?
Overview of the e-commerce market in India and forecasted market size data over 2015 to 2020e
Detailed research of the Indian e-commerce market segments (online travel market, online retail market, online financial services market, online classifieds market and other online services market) – market snapshot, size and growth forecast over 2015 to 2020e
Overview of the Indian e-commerce ecosystem and their associated technologies
Qualitative analysis of the major drivers and challenges affecting the market
Detailed research of the various e-commerce business models in India
Major mergers and acquisitions in the Indian e-commerce industry (2015-2016)
Market dynamics through major trends and opportunities
Analysis of the competitive landscape and detailed profiles of major players
Key recent developments associated with the e-commerce market in India

Why buy?
Get a broad understanding of the e-commerce market in India, the dynamics of the market and current state of the same
Understand the current market segmentation and future growth potential of the market in India up to 2020
Strategize marketing, market-entry, market investment and expansion, and other business plans by understanding factors influencing the market
Make more informed business decisions through insightful recommendationsSlide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview
Slide 8: Market Definition and Structure
Slide 9: Overview of e-Commerce Ecosystem
Slide 10: Overview of e-Commerce Technology and Development
• e-Commerce – Website Design
• Essential Features and Components an e-Commerce Website
• e-Commerce Website Development Phases
Slide 11: e-Commerce Market in India –Market Overview, Size and Growth Forecast (Value-Wise; 2015 – 2020e) and e-Commerce Market Split (2015 and 2016)
Slide 12-17: e-Commerce Market Segmentation
• Online Travel Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Online Travel Market Split (2015)
• Online Retail Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Value-Wise Share of e-Commerce Retail Market (2016)
• Online Financial Services – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Mobile Wallet Player-Wise Segmentation (FY 2015)
• Online Classifieds Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Online Classifieds Market Segmentation by Revenue (2015 and 2016)
• Other Online Services Market – Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e)
Slide 18-19: Detailed Description of the Online Business Models in the Indian e-Commerce Market
Slide 20-21: Socio-economic Influence of the Indian e-Commerce Industry

Market Opportunity
Slide 22-25: Key Market Opportunities

Market Influencers
Slide 26-28: Market Drivers
Slide 29-30: Market Challenges

Market Trends
Slide 31: Initiatives by Government of India Impacting the e-Commerce Industry
Slide 32: Evolution of New Payment Solutions

Competitive Landscape
Slide 33: List of Major Players
Slide 34-57: Profiles of Major Players

Investments
Slide 58-59: e-Commerce Funding Overview (2016)
Slide 60: Top 10 Major Mergers and Acquisitions in the Indian e-Commerce Industry (2015 and 2016)

Recent Developments
Slide 61-62: Key Recent Developments

Appendix
Slide 63: Research Methodology

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