CRI Report has released a report titled “A2P messaging Market – Analysis of Market Size, Share & Trends for 2014 – 2020 and Forecasts to 2030” which is anticipated to reach USD 81 billion by 2030. According to a study by CRI Report, the market is anticipated to portray a CAGR of 3.4% between 2020 and 2030. According to the report, In maintaining M2M device connections, connectivity is critical. Enterprises, MNOs, and application developers will be able to interact directly with their customers more efficiently throughout the globe as the number of mobile subscribers grows. MNOs want to boost their revenue by increasing their spending on A2P services. Customers using mobile phones, as one might anticipate, commonly use messaging to communicate; as a result, businesses can utilize this function to send notifications, alerts, verifications, and promotional messages to their customers. Furthermore, due to the ever-increasing mobile subscriber base, China and India have significant market shares in the A2P messaging service, which is predicted to grow during the forecast period.
The market report on global A2P messaging market includes in-depth insights as:
- The estimated value of the market was USD 61.3 billion in the year 2020.
- Region-wise, the market in North America, which held the largest market share of XX% in the year 2019, emerged as a key market for A2P messaging market.
- Based on application, Authentication emerged as a key segment in the global A2P messaging market.
- Based on end-user, BFSI emerged as a key segment in the global A2P messaging market.
- Key players are likely to focus on product innovations and expansion through mergers to retain their positions in developed markets.
“Enterprises may provide real-time notifications, alerts, promotional messaging, ticketing, and marketing messages to their customers through mobile marketing. Mobile marketing is extensively used across industry verticals, including BFSI, media and entertainment, travel, tourism, retail, aerospace, insurance, and healthcare, because it is one of the most simple and cost-effective communication tools for generating leads, increasing sales, and building customer relationships. As businesses use SMS messaging services to communicate with their customers and improve their experience, the immediate need to safeguard their organization’s and customers’ data has emerged as one of their top priorities. To enhance revenue, mobile network operators and SMS aggregators are focusing more on A2P messaging; for example, when a mobile marketer utilizes A2P messaging, businesses pay the telecom operator and SMS aggregator for their services. For the A2P messaging market to grow in the right direction, mobile marketing is a crucial opportunity..”, according to this report
SMS is a worldwide technique of communicating with those who do not have access to data services and are utilizing a simple feature phone. Application-to-person (A2P) SMS is a type of SMS service that is sent to mobile users from an application, usually a web application. Marketing messages, alerts, notifications, and flight alerts are all common uses for this type of SMS service. SMS is the most popular content distribution method since it can reach any network in the globe and is billed centrally. When a user sends an SMS to a web application, this is known as person-to-application (P2A) messaging.
Global A2P Messaging Market is segmented by application into Authentication, Promotional and Marketing, and CRM. Authentication services are predicted to increase at the fastest rate in the applications area over the projection period. Authentication services are mostly used to deliver authenticating messages to clients. The number of logging in and registration messages for customers is increasing in the A2P SMS industry, resulting in a strong growth rate for this area.
Key Players in the Market
- Some of the key players operating in the global A2P messaging market are AT&T(US), Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore), Vonage (US), Genesys (US), TATA Communications(India), Other Prominent Players
Get Valuable Insights into Global A2P messaging Market
In the new report, CRI Report thrives to present an unbiased analysis of the global A2P messaging market that covers the historical demand data as well as the forecast figures for the period, i.e., 2021-2030. The study includes compelling insights into growth that is witnessed in the market. The market is segmented by industry vertical into Banking Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Others, by application into Authentication, Promotional and Marketing, and CRM. Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East and Africa.