The global magnetic eyelashes market size is projected to be valued at USD 823.99 billion by 2028 at a CAGR of 6.38% between 2021 and 2028. Magnetic eyelashes are used to enhance the appearance of eyelashes. Magnetic eyelashes are defined as artificial eyelashes, which are worn to define the eyes and to thicken the upper and lower lash line. Magnetic eyelashes can be self-applied. As the name suggests, the lashes contain magnetic elements that help them stick to the natural eyelashes. The product majorly is categorized into two types: strip lashes and individual lashes. Strip lashes are worn directly across the eyelashes, while the individual eyelashes need to be applied separately. Magnetic eyelashes are available across the globe in a huge variety of designs, colors, lengths, and material type. The growing trend of highlighting the lash line to make it look more defined is one of the major factors influencing the market growth.
Magnetic eyelashes consist of virtually invisible magnets placed along the lash lines that lock together and ensure a natural lash line. Moreover, increasing disposable income among consumers has led to an upsurge in demand for magnetic eyelashes. Additionally, magnetic eyelashes are extensively used among working women population as it is very convenient to use. Advancement in technology has increased the retail of products through e-commerce. The availability of wide varieties of products as options for the consumers can be seen as a good opportunity to expand the share of the magnetic eyelashes market through e-commerce or online distribution channels. The global online retail statistics show a tremendous increase in sales through e-commerce in developed countries such as the US, UK, China, Norway, and others. The UK and China are amongst the major countries involved in the sale of magnetic eyelashes through e-commerce. The availability of products at discounts is also driving the increased sale of products online.
However, increasing demand for permanent natural eyelash extensions is expected to restrain the market growth during the forecast period. With the change in fashion statement globally and adoption of new fashion trends, the natural eyelash extension is seen to be an emerging fashion. The hectic lifestyle of women makes the application of magnetic eyelashes a tedious job, and hence women now prefer permanent eyelash extension over magnetic eyelashes. Moreover, falling off of eyelashes is also becoming an inhibiting factor. Thus, the trend of permanent eyelash extensions may hamper the growth of the magnetic eyelashes market.
Ease of use compared to other types of eyelashes
Growth Opportunities in the Market
Strategic Initiative by Market Players:Strategic initiatives such as partnership, expansion, product launches, and research by various market players are anticipated to act as a major opportunity in the global magnetic eyelashes market. For instance, in June 2020OpulenceMD Beauty, launched magnetic lashes. The lashes are produced from Siberian mink. They are secured to the eyelid with the help of a magnetic liner containing a small number of iron oxide particles. The liner is free of ferrous or ferrous oxides, and the liners and lashes are free from latex and parabens.Also, in April 2021, Lesa Marie launched a collection of magnetic eyelashes named sunlight and moonlight range. The sunlight range is for regular use,and the moonlight range is for social gatherings, night outs, parties, and galas. They are manufactured from cruelty-free mink lashes. Furthermore, partnerships by various manufacturers will allow them to attract more consumers. For instance, in November 2020, Ulta Beauty, Inc. announced a long-term partnership with Target Corporation, a retail corporation. This will help Ulta to establish its brand in selected Target locations across the US.
Increasing working women population in emerging countries:Educational awareness among women, coupled with economic development, underlines the progress in the participation of women in the corporate sectors in the emerging nations. Governments are also supporting the women workforce and taking the initiative to improve female economic empowerment and minimize the gap in labor force participation between males and females. The growing working women population has led to an increased per capita disposable income of the consumers, which has changed consumer spending behavior. Moreover, consumers are increasingly opting for beauty products owing to the rising awareness about appearance and the standard of living. Owing to the rising population of working women, the sales of beauty products have been increasing at a high pace across the globe. Eyelashes play an important role in enhancing one’s beauty and physical appearance. Improvements in the current lifestyles of individuals are anticipated to drive the sales of magnetic eyelashes in the near future.
- Ardell Lashes & Beauty (US)
- Ulta Beauty, Inc. (US)
- ESSYNATURALS (US)
- Arishine Beauty (US)
- KISS Products Inc. (US)
- Acelashes (US)
- Emeda eyelash Company (China)
- com (UK)
- Vassoul (US)