Global Matcha Tea Research Report- Forecast to 2023

The green tea plants for matcha are grown in shade for about three weeks before harvest, and then destemmed and deveined during the pre-processing step.

Reference: 180044
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General

Publisher:
Market Research Future
Geography Covered
Global
Publication Date
Jul. 2017
Pages
137
Version:
2017
Language
  • English
  • Chinese
Format
License

Matcha tea is nothing but grounded form of specially grown and processed green tea. The raw ingredient and processing method is different from that of traditional green tea. It has two different aspects of farming and processing: the green tea plants for matcha are grown in shade for about three weeks before harvest, and then destemmed and deveined during the pre-processing step.
Matcha tea partially processed than regular green tea as the leaves are not heated and grown under shade to preserve the natural nutrients found in the leaves. Matcha green tea far outweighs even some of the most powerful super foods we know of today. It contains over six times the antioxidants in goji berries, seven times the antioxidants in dark chocolate, 17 times more antioxidants than blueberries, and 60 times the antioxidants found in spinach. Furthermore, growing beauty consciousness among consumers has supported the growth of this market, considering the fact that matcha has five times higher chlorophyll content than regular tea. This chlorophyll helps in giving clear skin, clarifies blood and protects heart, and also helps in preventing joint inflammation.
Matcha tea have recently gained their popularity and mass consumers in some regions are still found to be unaware of the product. Product promotions play a very crucial role in spreading awareness about the product as well as the benefits obtained from them. Product promotions through e-commerce have a very strong potential in increasing the consumers knowledge and increased sale of the product. E-commerce also acts as a strong distribution channel in today’s scenario. Celebrity endorsement has played a vital role in the increased sale of product as consumers tend to follow famous personalities which also lead to personal communication and eventually increased sale. Product promotion through popular celebrities results in strong product reorganization among the consumers leading to a positive impact on the sale.
Key Players
The leading market players in the global matcha tea market primarily are Nestlé SA (Switzerland), Tata Global Beverages Ltd (India), The Unilever Group (U.K.), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN, LTD. (Japan), Marukyu Koyamaen Co. Ltd. (Japan).
Study Objectives of matcha tea Market Forecast to 2023
• Detailed analysis for individual micro and macro markets for matcha tea
• To estimate market size by Formulation, Application, Distribution Channel and Region
• To understand the supply and demand dynamics of matcha tea
• Company profiling of major players & competitive positioning for the matcha tea market
• Value chain analysis and supply chain analysis of matcha tea
• Analysis of historical market trends, and technologies, and current government regulatory requirements related to matcha tea market
Target Audience
• Matcha tea manufacturers
• Food Service industries
• Retailers and wholesalers
• Traders, importers and exporters

Key Findings
• Matcha tea holds huge potential and holds ample scope of growth during the forecast period. Most food and drink trends have very short life spans, however it doesn’t stand true in case of matcha tea, which looks to be one of the longest and strongest drink phenomena of the decade.
• Demand for matcha tea products is driven by added health benefits and product variety. However high investment related to matcha tea challenges this market, it is labour intensive market. The existing key players are focusing on R&D, for new product development and attractive packaging. The major trends observed in the global matcha tea market are innovative products such as coffee, chocolates, bakery products, ice creams, snacks and many more

 


Regional and Country Analysis of matcha tea market development and demand Forecast to 2023 Market
As per the MRFR analysis, the global market for matcha tea has witnessed continued demand during the last few years and is projected to reach USD 5652.37 million by 2023, at a CAGR of 9.69% during the forecasted period. Asia Pacific is estimated to dominate the global matcha tea market holding a lion’s share of more than 36.4% and projected to reach USD 2039.94 million by the end of 2023. Europe will witness the highest growth rate of 10% in the global matcha tea market.
The reports also cover country level analysis:
• North America
o US
o Canada
o Mexico

• Europe
o Germany
o U.K.
o France
o Poland
o Rest of Europe

• Asia – Pacific
o China
o India
o Japan
o Australia & New Zealand
o Indonesia
o Others

• RoW
o Latin America
o Middle East
o Africa

 

ACRONYMS 12
1 Report Prologue 13
2 Introduction 14
2.1 Definition 14
2.1.1 Matcha Tea 14
2.2 Scope of the Study 14
2.2.1 Research Methodology 14
2.3 Assumptions 15
2.4 Limitations 15
2.5 Market Structure 15
3 Research Methodology 16
3.1 Research Process 16
3.2 Primary Research 17
3.3 Secondary Research 19
3.4 Forecast Model 20
4 Premium Insights 21
4.1 Global Matcha Tea Market: History & Evolution 21
4.2 Global Matcha Tea Market: Market Mapping & Research Methodology 23
4.3 Market Overview: Global Matcha Tea Market 24
4.4 Industry Trends and Market Environment: Global Matcha Tea Market 25
4.5 Product Innovation: Global Matcha Tea Market 26
4.6 Product Innovation Market Share (2016): Global Matcha Tea Market 26
5 Market Dynamics 27
5.1 Introduction 27
5.2 Drivers: 28
5.2.1 Increasing disposable income: 28
5.2.2 Increasing health cost: 29
5.2.3 Increasing Consumer Awareness: 29
5.2.4 Matcha Tea as Super food: 29
5.3 Restraints: 30
5.3.1 Product Awareness: 30
5.3.2 Higher price: 30
5.4 Opportunities: 31
5.4.1 Diverse Application: 31
5.4.2 Innovations and New Product Development: 31
5.4.3 Product promotion: 31
5.4.4 Attractive Packaging: 32
5.5 Challenges: 33
5.5.1 Climatic Changes and environmental impact: 33
5.5.2 Certification along with branding & labelling issues: 33
5.5.3 Certification along with branding & labelling issues: 34
6 Mega Trends 35
6.1 Matcha Tea holds huge potential and ample scope of growth 35
6.2 Trade (Import-export) Analysis 36
6.3 Innovation in product and process 37
6.4 Macroeconomic indicators analysis 37
7 Market Factor Analysis 42
7.1 Introduction 42
7.2 Value Chain Analysis 42
7.3 Supply Chain Analysis 43
7.4 Porter's Five Forces 44
7.4.1 Porter's 5 Forces Analysis: Matcha Tea 44
7.4.2 Threat of New Entrants 46
7.4.3 Threat of Substitutes 47
7.4.4 Bargaining Power of Buyers 47
7.4.5 Bargaining Power of Suppliers 48
7.4.6 Intensity of Rivalry 48
8 Market Analysis 49
8.1 Introduction 49
9 Market Analysis-By Region 51
9.1 North America 53
9.1.1 U.S. 54
9.1.2 Canada 56
9.1.3 Mexico 59
9.2 Europe 62
9.2.1 Germany 63
9.2.2 U.K. 65
9.2.3 Poland 68
9.2.4 France 71
9.2.5 Rest of Europe 73
9.3 Asia Pacific 76
9.3.1 Asia-Pacific Matcha Tea Market 76
9.3.2 Japan 77
9.3.3 China 80
9.3.4 India 82
9.3.5 Indonesia 85
9.3.6 Australia & New Zealand 88
9.3.7 Rest of APAC 91
9.4 Rest Of World 94
9.4.1 Latin America 95
9.4.2 Middle East 97
9.4.3 Others 100
10 Market Analysis-By Formulation 103
11 Market Analysis-By Application 106
12 Market Analysis-By Distribution Channel 113
13 Competitive Landscape 116
14 Major Manufacturers Analysis of Matcha Tea 118
14.1 Nestle S.A. 118
14.1.1 Company Profile 118
14.1.2 Company Snapshot 118
14.1.3 Product and Specifications 119
14.1.4 Key development 119
14.1.5 Business strategy 119
14.1.6 SWOT Analysis 120
14.2 Tata Global Beverages Ltd. 121
14.2.1 Company Profile 121
14.2.2 Company Snapshot 121
14.2.3 Product and Specifications 122
14.2.4 Key Developments 122
14.2.5 Business strategy 122
14.2.6 SWOT Analysis 123
14.3 Unilever Plc 124
14.3.1 Company Profile 124
14.3.2 Company Snapshot 124
14.3.3 Product and Specifications 125
14.3.4 Key Developments 125
14.3.5 Business strategy 125
14.3.6 SWOT Analysis 126
14.4 AOI Tea Company 127
14.4.1 Company Profile 127
14.4.2 Company Snapshot 127
14.4.3 Product and Specifications 128
14.4.4 Business strategy 128
14.4.5 SWOT Analysis 129
14.5 Aiya Co. Ltd. 130
14.5.1 Company Profile 130
14.5.2 Company Snapshot 130
14.5.3 Product and Specifications 131
14.5.4 Key Developments 131
14.5.5 Business Strategy 131
14.6 ITO EN, LTD. 131
14.6.1 Company Profile 131
14.6.2 Company Snapshot 132
14.6.3 Product & Specification 133
14.6.4 Key Developments 133
14.6.5 Business strategy 133
14.7 Marukyu Koyamaen Co. Ltd. 134
14.7.1 Company Profile 134
14.7.2 Company Snapshot 134
14.7.3 Product and Specifications 135
14.7.4 Business Strategy 135
14.7.5 Key Developments 136

 

TABLE 1 GLOBAL MATCHA TEA MARKET: HISTORY & EVOLUTION HIGHLIGHTS 21
TABLE 2 PRICE COMAPARISON OF GREEN TEA AND MATCHA TEA 30
TABLE 3 PESTLE ANALYSIS-CHINA 37
TABLE 4 PESTLE ANALYSIS-U.S. 38
TABLE 5 PESTLE ANALYSIS-GERMANY 39
TABLE 6 PESTLE ANALYSIS-JAPAN 41
TABLE 7 GLOBAL MATCHA TEA MARKET, (2010-2016) VALUE (USD MILLION) 51
TABLE 8 GLOBAL MATCHA TEA MARKET, (2017-2023) VALUE (USD MILLION) 52
TABLE 9 NORTH AMERICA MATCHA TEA MARKET, (2010-2016) VALUE (USD MILLION) 53
TABLE 10 NORTH AMERICA MATCHA TEA MARKET, (2017-2023) VALUE (USD MILLION) 53
TABLE 11 U.S MATCHA TEA MARKET, BY FORMULATION (2010-2016) VALUE (USD MILLION) 54
TABLE 12 U.S. MATCHA TEA MARKET, BY FORMULATION (2017-2023) VALUE (USD MILLION) 54
TABLE 13 U.S. MATCHA TEA MARKET, APPLICATION (2010-2016) VALUE (USD MILLION) 55
TABLE 14 U.S. MATCHA TEA MARKET, BY RAW MATERIALS (2017-2023) VALUE (USD MILLION) 55
TABLE 15 U.S. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 56
TABLE 16 U.S. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 56
TABLE 17 CANADA MATCHA TEA MARKET, BY FORMULATION (2010-2016) VALUE (USD MILLION) 56
TABLE 18 CANADA MATCHA TEA MARKET, BY FORMULATION (2017-2023) VALUE (USD MILLION) 57
TABLE 19 CANADA MATCHA TEA MARKET, APPLICATION (2010-2016) VALUE (USD MILLION) 57
TABLE 20 CANADA MATCHA TEA MARKET, BY RAW MATERIALS (2017-2023) VALUE (USD MILLION) 58
TABLE 21 CANADA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 58
TABLE 22 CANADA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 59
TABLE 23 MEXICO MATCHA TEA MARKET, BY FORMULATION (2010-2016) VALUE (USD MILLION) 59
TABLE 24 MEXICO MATCHA TEA MARKET, BY FORMULATION (2017-2023) VALUE (USD MILLION) 59
TABLE 25 MEXICO MATCHA TEA MARKET, APPLICATION (2010-2016) VALUE (USD MILLION) 59
TABLE 26 MEXICO MATCHA TEA MARKET, BY RAW MATERIALS (2017-2023) VALUE (USD MILLION) 60
TABLE 27 MEXICO MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 61
TABLE 28 MEXICO MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 61
TABLE 29 EUROPE MATCHA TEA MARKET, (2010-2016) VALUE (USD MILLION) 62
TABLE 30 EUROPE MATCHA TEA MARKET, (2017-2023) VALUE (USD MILLION) 63
TABLE 31 GERMANY MATCHA TEA MARKET, BY FORMULATION (2010-2016) VALUE (USD MILLION) 63
TABLE 32 GERMANY MATCHA TEA MARKET, BY FORMULATION (2017-2023) VALUE (USD MILLION) 63
TABLE 33 GERMANY MATCHA TEA MARKET, APPLICATION (2010-2016) VALUE (USD MILLION) 64
TABLE 34 GERMANY MATCHA TEA MARKET, BY RAW MATERIALS (2017-2023) VALUE (USD MILLION) 64
TABLE 35 GERMANY MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 65
TABLE 36 GERMANY MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 65
TABLE 37 U.K. MATCHA TEA MARKET, BY FORMULATION (2010-2016) VALUE (USD MILLION) 65
TABLE 38 U.K. MATCHA TEA MARKET, BY FORMULATION (2017-2023) VALUE (USD MILLION) 66

FIGURE 1 RESEARCH PROCESS OF MRFR 17
FIGURE 2 PRIMARY RESEARCH PROCESS 18
FIGURE 3 SECONDARY RESEARCH PROCESS: TOP DOWN & BOTTOM UP APPROACH 19
FIGURE 4 FORECAST MODEL 20
FIGURE 5 MARKET SEGMENTATION: GLOBAL MATCHA TEA MARKET 24
FIGURE 6 PRODUCT LIFECYLE: GLOBAL MATCHA TEA MARKET 25
FIGURE 7 PRODUCT LIFECYLE: GLOBAL MATCHA TEA MARKET, BY REGION 25
FIGURE 8 DRIVERS & RESTRAINTS IMPACT ANALYSIS OF MATCHA TEA 27
FIGURE 9 GDP GROWTH (PER ANNUM) 28
FIGURE 10 FLUCTUATIONS IN TEA YIELD IN UJI, JAPAN 33
FIGURE 11 TOP TEN EXPORTING COUNTRIES OF GREEN TEA - UNITS USD 1000 (2012 VS 2016) 36
FIGURE 12 TOP TEN IMPORTING COUNTRIES OF GREEN TEA - UNITS USD 1000 (2012 VS 2016) 36
FIGURE 13 VALUE CHAIN ANALYSIS OF GLOBAL MATCHA TEA MARKET 42
FIGURE 14 SUPPLY CHAIN ANALYSIS OF GLOBAL MATCHA TEA MARKET 44
FIGURE 15 PORTER'S 5 FORCES ANALYSIS OF GLOBAL MATCHA TEA MARKET 44
FIGURE 16 GLOBAL MATCHA TEA MARKET ANALYSIS, 2017 VS. 2023 50
FIGURE 17 GLOBAL MATCHA TEA MARKET, BY VALUE (USD MILLION) 51
FIGURE 18 GLOBAL MATCHA TEA , BY FORMULATION 103
FIGURE 19 GLOBAL MATCHA TEA MARKET,BY APPLICATION 106
FIGURE 20 GLOBAL MATCHA TEA MARKET,BY TYPE 113
FIGURE 21 GLOBAL MATCHA TEA MARKET:MAJOR PLAYER MARKET DEVELOPMENT SHARE 2012-2017 116
FIGURE 22 GLOBAL MATCHA TEA MARKET:STRATEGY ANALYSIS 117
FIGURE 23 NESTLE S.A.:COMPANY SNAPSHOT 118
FIGURE 24 NESTLE S.A.: SWOT ANALYSIS 120
FIGURE 25 TATA GLOBAL BEVERAGES LTD.: COMPANY SNAPSHOT 121
FIGURE 26 TATA GLOBAL BEVERAGES LTD.: SWOT 123
FIGURE 27 UNILEVER PLC :COMPANY SNAPSHOT 124
FIGURE 28 UNILEVER PLC: SWOT ANALYSIS 126
FIGURE 29 AOI TEA COMPANY:COMPANY SNAPSHOT 127
FIGURE 30 AOI TEA COMPANY: SWOT ANALYSIS 129
FIGURE 31 AIYA CO. LTD. : COMPANY SNAPSHOT 130
FIGURE 32 ITO EN, LTD.: COMPANY SNAPSHOT 132
FIGURE 33 MARUKYU KOYAMAEN CO. LTD.: COMPANY SNAPSHOT 134

 

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