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Research Report on China's Underwear Industry, 2011-2012

Research Report on China's Underwear Industry, 2011-2012

With the improvement of Chinese living standard, underwear is no longer the inside clothes, but a supplement of the coat; it's a development trend to match underwear with fashion; the technology content in personalized products and traditional products is increasingly high.

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Description

Underwear refers to the clothes next to the skin, and thus they are also called "inside fashion". Underwear can be divided into three categories, namely undershirt, adjusting underwear (also known as correcting underwear) and ornamental underwear (also known as supplementing underwear).

Since the 1980s, with the continuous deepening of Chinese reform and opening-up, and the improvement of people's living standards, international underwear enterprises have begun to enter the Chinese market. In China's underwear market, the average growth rate of sales amount and sales volume of bras, warmth underwear, etc. remain around 15%-20%, far exceeding the growth level of China's GDP.

China's underwear industry started with knitted underwear and cotton jersey at the beginning of reform and opening-up. After going through price war, concept war, adverting war represented by environmental underwear at the initial stage of brand pioneering, its development is gradually mature, the brand distribution and industrial pattern are initially shaped, and the product segmentation is basically completed, forming a relatively complete industrial plate covering knitwear, warmth underwear, pajamas, T-shirt, women's underwear, etc. The scale of underwear industry has been developed. Currently, there are such well-known brands as AB, Threeguns, etc. in China's underwear industry.

With the continuous increase in domestic demand for China's clothes, the underwear market is entering the segmentation age. First-tier cities gradually enter the consumption level of fashion-orientation and personalization; second-tier cities follow up, still giving consideration to the radiation effect of practical products on subordinate cities; third-tier cities focus on practical consumption; the specialized underwear consumption in counties and cities subordinate to counties starts. The segmentation of ages becomes a major segmentation orientation in recent years in underwear development, while various underwear categories ranging from personalized and fashion-oriented underwear to functional underwear are all separated from traditional underwear.

Since the underwear foreign trade and processing industry is one of the major development origins of China's underwear industry, a number of underwear can match international brands in product design, technical skill and other aspects. But due to the lack of brand popularity, the sales prices are far lower than those of international brands. Since the period for brand cultivation and development is relatively short, and the ability to research, develop and process products is not strong, the channel controlling ability is still weak for some brands growing up in the market.

According to the development status of China's underwear industry recently, the market segmentation orientation and principles are gradually clear. In market segmentation, brands occupy different segmentation fields by differentiated competition methods; the concentration degree of various segmented brands will be increasingly high, and the segmented brand pattern of “national brand + regional brand and personalized brand + popular brand” at all levels will be formed.

With the improvement of Chinese living standard, underwear is no longer the inside clothes, but a supplement of the coat; it's a development trend to match underwear with fashion; the technology content in personalized products and traditional products is increasingly high. Besides beauty, women's underwear should also have such functions as body beautification and body strengthening.

More following information can be acquired from this report:
-Development Status of China's Underwear Industry
-Key Enterprises in China's Underwear Industry and Their Operations
-Market Competition in China's Underwear Industry
-Consumer Behaviors in China's Underwear Industry
-Segmented Industries of China's Underwear Industry
-Development Trend of China's Underwear Industry

Following People are suggested to buy this report:
-Underwear Manufacturing Enterprises
-Underwear Trade Enterprises
-Investors Focusing on Underwear Industry
-Research Institutions Focusing on Underwear Industry

Table of Contents

1 Relevant Concepts of Underwear Industry
1.1 Definition and Classification of Underwear
1.1.1 Definition of Underwear
1.1.2 Underwear Categories
1.1.3 Classification of Bras
1.1.4 Classification of Pants
1.1.5 Classification of Pajamas
1.2 Analysis on Characteristics of Underwear Industry
1.2.1 Characteristics of Underwear Industry
1.2.2 Characteristics of China's Underwear Industry

2 Overview of China's Underwear Industry, 2009-2012
2.1 Overview of China's Underwear Industry
2.1.1 Development Course of China's Underwear Industry
2.1.2 Development Events of China's Underwear Industry
2.1.3 Influence of Financial Crisis on China's Underwear Industry
2.2 Analysis on Characteristics of China's Underwear Market
2.2.1 Overview on Characteristics of China's Underwear Market
2.2.2 China's Underwear Market at the Stage of Adjustment and Transition
2.2.3 Analysis on China's Underwear Retail Market
2.3 Analysis on Brands in China's Underwear Market
2.3.1 Brand Structure of China's Underwear Market
2.3.2 International Underwear Brands in China's Underwear Market
2.3.3. Development Status of Medium and High-grade Underwear Brands
2.4 Analysis on Demand of China's Underwear Market, 2010-2012
2.4.1 Increasing Demand for Underwear Branding
2.4.2 Hi-tech Health Underwear Being the Hot Spot of Demands
2.4.3 Increasing Demand of China's Knitted underwear Market
2.4.4 Analysis on Demand of Consumers at All Levels for Warmth underwear
2.5 Existing Problems in China's Underwear Industry and Solutions
2.5.1 Challenges in Development of China's Underwear Market
2.5.2 Solutions Stimulating Development of China's Underwear Industry

3 Segmented Industries of China's Underwear Industry, 2009-2012
3.1 Warmth Underwear
3.1.1 Status Quo of China's Warmth Underwear Industry
3.1.2 Development Trend of China's Warmth Underwear Market
3.2 Knitted Underwear
3.2.1 Development of China's Knitted Underwear Market
3.2.2 Development Trend of China's Domestic Knitted Underwear Industry
3.3 Women's Underwear
3.3.1 Analysis on Women's Underwear Market in China
3.3.2 Development Trend of Women's Underwear Market
3.4 Men's Underwear
3.4.1 Status Quo of Men's Underwear Market in China
3.4.2 Development Trend of Men's Underwear Brands in China
3.5 Leisure Wear
3.5.1 Overview of China's Leisure Wear Industry
3.5.2 Development Prospect of China's Leisure Wear Industry
3.6 Pajamas
3.6.1 Development Status of China's Pajamas Industry
3.6.2 Development Trend of China's Pajamas Industry
3.7 Sports Underwear

4 Analysis on Consumption in China's Underwear Market, 2009-2012
4.1 Overview of China's Underwear Consumption
4.1.1 Underwear Brand Conception of Consumers
4.1.2 Upgrading Underwear Consumption Level in China
4.1.3 Underwear Consumption in Internet Era
4.2 Analysis on Underwear Consumer Behavior in China
4.2.1 Purpose of Underwear Consumption
4.2.2 Underwear Consumer Behavior and Market Strategy in China
4.2.3 Analysis on Underwear Consumer Buying Behavior
4.2.4 Factors Influencing Consumer Buying Behavior
4.3 Body Shapes of Chinese Women and Underwear Consumption Characteristics
4.3.1 Overview of Changes in Characteristics of Chinese Women's Body Shapes
4.3.2 Characteristic Differences of Body Shapes and Specification Designs of Women by Age
4.3.3 Characteristic Differences of Body Shapes of People by Region
4.3.4 Investigation and Analysis on Underwear Consumption Characteristics
4.4 Potential and Trend of China's Underwear Consumption
4.4.1 Analysis on Development Potential of Underwear Consumption
4.4.2 Consumption Trend of Women's Underwear

5 Analysis on Import and Export of China's Underwear, 2009-2012
5.1 China's Underwear Export
5.1.1 China's Underwear Export Volume
5.1.2 Factors Influencing China's Underwear Export
5.1.3 Prediction on China's Underwear Export Trend
5.2 Analysis on China's Underwear Import
5.3 Analysis on Textile Quota

6 Analysis on Competition in China's Underwear Industry, 2009-2012
6.1 Competitiveness of China's Underwear Industry
6.1.1 Overall Competitiveness of China's Underwear Industry
6.1.2 Prediction on Development of Competitiveness of China's Underwear Industry
6.2 Analysis on Underwear Brand Competition
6.2.1 Competition in China's High-end Underwear Market
6.2.2 Competition in Women's High-end Underwear Market
6.2.3 Competition in Warmth Underwear Market
6.3 Competition in Key Regions of China's Underwear Industry
6.3.1 Yiwu, Zhejiang
6.3.2 Wenzhou, Zhejiang
6.3.3 Yanbu and Foshan, Guangdong
6.3.4 Shenzhen
6.3.5 Quanzhou, Fujian
6.3.6 Others

7 Analysis and Prediction on Sales Channels in China's Underwear Industry, 2009-2012
7.1 Overview of Sales Channels in China's Underwear Industry
7.1.1 Composition of China's Underwear Sales Channels
7.1.2 Underwear Marketing Channels Gradually Presenting Flattening Trend
7.1.3 Development Trend of Underwear Channels
7.2 Analysis on Marketing Strategies of Underwear Market
7.2.1 Underwear Terminal Marketing Strategies
7.2.2 Internationalized Marketing Channels of Underwear Brands
7.3.3 Underwear Brand Plans and Marketing Strategies
7.3.4 Advertising Strategy of Underwear Brand Marketing

8 Analysis on Key Enterprises in China's Underwear Market, 2009-2012
8.1 Triumph
8.1.1 Corporate Profile
8.1.2 Operations of Triumph in China's Market
8.1.3 Development Strategy of Triumph in China's Market
8.2 Wacoal
8.2.1 Corporate Profile
8.2.2 Operations of Wacoal in China's Market
8.2.3 Development Strategy of Wacoal in China's Market
8.3 Embry
8.4 Shanghai Threegun (Group) Co., Ltd.
8.4.1 Corporate Profile
8.4.2 Corporate Operations
8.4.3 Corporate Development Strategy
8.5 Jiangsu AB Group Co., Ltd.
8.6 Beijing Aimu Underwear Co., Ltd.
8.7 Shanghai Bailian Group Co., Ltd.
8.8 Shanghai Nanjiren Textile Development Co., Ltd.
8.9 Ting Mei Group Health Technology Co., Ltd.
8.10 Shenzhou International Group Holdings Limited
8.11 Others

9 Prediction on Development Prospect in China's Underwear Industry, 2011-2012
9.1 Prediction on Market Scale of China's Underwear Industry
9.2 Development Trend of China's Underwear Industry
9.2.1 Development Trend of Underwear Demand
9.2.2 Development Trend of Underwear Materials
9.2.3 Segmentation Trend of Underwear Market
9.3 Fashion Trend in Underwear Industry
9.3.1 Fashion Trend of Women's Underwear
9.3.2 Fashion Trend of Men's Underwear

Selected Charts
Chart Scale of China's Underwear Market, 2006-2010
Chart Chinese Consumers' Choices of Places for Purchasing Underwear, 2010
Chart Time for Purchasing Underwear of Chinese Consumers, 2010
Chart Underwear Styles Preferred by Chinese Men, 2010
Chart Proportions of Colors Chosen by Chinese Consumers, 2010
Chart Product Price Range Acceptable to China's Underwear Consumers, 2010
Chart Unit Export Price of China's Cotton Underwear in China, 2010
Chart Export Amount of China's Cotton Underwear by Country, 2010
Chart Unit Export Price of China's Synthetic Fiber Underwear, 2010
Chart Export Amount of China's Synthetic Fiber Underwear by Country, 2010
Chart Prediction on Scale of China's Underwear Market, 2011-2015

Underwear refers to the clothes next to the skin, and thus they are also called "inside fashion". Underwear can be divided into three categories, namely undershirt, adjusting underwear (also known as correcting underwear) and ornamental underwear (also known as supplementing underwear).

Since the 1980s, with the continuous deepening of Chinese reform and opening-up, and the improvement of people's living standards, international underwear enterprises have begun to enter the Chinese market. In China's underwear market, the average growth rate of sales amount and sales volume of bras, warmth underwear, etc. remain around 15%-20%, far exceeding the growth level of China's GDP.

China's underwear industry started with knitted underwear and cotton jersey at the beginning of reform and opening-up. After going through price war, concept war, adverting war represented by environmental underwear at the initial stage of brand pioneering, its development is gradually mature, the brand distribution and industrial pattern are initially shaped, and the product segmentation is basically completed, forming a relatively complete industrial plate covering knitwear, warmth underwear, pajamas, T-shirt, women's underwear, etc. The scale of underwear industry has been developed. Currently, there are such well-known brands as AB, Threeguns, etc. in China's underwear industry.

With the continuous increase in domestic demand for China's clothes, the underwear market is entering the segmentation age. First-tier cities gradually enter the consumption level of fashion-orientation and personalization; second-tier cities follow up, still giving consideration to the radiation effect of practical products on subordinate cities; third-tier cities focus on practical consumption; the specialized underwear consumption in counties and cities subordinate to counties starts. The segmentation of ages becomes a major segmentation orientation in recent years in underwear development, while various underwear categories ranging from personalized and fashion-oriented underwear to functional underwear are all separated from traditional underwear.

Since the underwear foreign trade and processing industry is one of the major development origins of China's underwear industry, a number of underwear can match international brands in product design, technical skill and other aspects. But due to the lack of brand popularity, the sales prices are far lower than those of international brands. Since the period for brand cultivation and development is relatively short, and the ability to research, develop and process products is not strong, the channel controlling ability is still weak for some brands growing up in the market.

According to the development status of China's underwear industry recently, the market segmentation orientation and principles are gradually clear. In market segmentation, brands occupy different segmentation fields by differentiated competition methods; the concentration degree of various segmented brands will be increasingly high, and the segmented brand pattern of “national brand + regional brand and personalized brand + popular brand” at all levels will be formed.

With the improvement of Chinese living standard, underwear is no longer the inside clothes, but a supplement of the coat; it's a development trend to match underwear with fashion; the technology content in personalized products and traditional products is increasingly high. Except for beauty, women's underwear should also have such functions as body beautification and body strengthening.

More following information can be acquired from this report:
-Development Status of China's Underwear Industry
-Key Enterprises in China's Underwear Industry and Their Operations
-Market Competition in China's Underwear Industry
-Consumer Behaviors in China's Underwear Industry
-Segmented Industries of China's Underwear Industry
-Development Trend of China's Underwear Industry

Following People are suggested to buy this report:
-Underwear Manufacturing Enterprises
-Underwear Trade Enterprises
-Investors Focusing on Underwear Industry
-Research Institutions Focusing on Underwear Industry
  • Charts: 50
  • Pages: 60
  • Publication Date: 2010-12-27
  • Publisher: CRI

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